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Introduction
Every day, people communicate with each other. Whether it is on cell phones or in-person talks with one‟s colleagues, people listen and respond both verbally and non-verbally to each other. Despite the commonality of such interactions, we have seen dramatic shift in way people communicate with each other in the past decade. With the invention of pagers and cell phones, people can be reached anywhere within cellular networks. Email also has changed not only the ways companies do business, but also the ways people communicate with each other in general. Then there was the dramatic turn when social media was introduced. Platforms such as Twitter and Facebook, along with tools such as YouTube and Flickr, attract not only those with a computer and Internet connection, but smartphone users as well (Nielson, 2009). Technology before social media (or Web 2.0 as many refer to it) allowed people to communicate only with those whom they knew. Thus, it was “closed” communication, a sole message generating from an institution or a person to a finite number of people Social media is “open” communication where people can freely communicate with “strangers,” with information emitting from numerous generating spots.
Such a shift in communication methods also brought change in the way companies approach customers. Specific tactics differ from industry to industry and depend on numerous aspects such as company size and topic, but the overall strategy of reaching out to stakeholders using communication channels
Object Description
| Title | Intercultural internal communication: Engaging with multinational employees |
| Author | Lim, Chan S. |
| Author email | clim0927@gmail.com; chansoo_83@hotmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-05 |
| Advisor (committee chair) | Floto, Jennifer D. |
| Advisor (committee member) |
Thorson, Kjerstin Pierson, Jillian |
| Abstract | Internal communication has evolved over the years from simple one-way communication to multi-directional communication; sources have gone online and it is now easy for employees to talk to one another with help of social media. People are relying on each other to provide and receive information which has eliminated sole information broadcasting. Now, communicators have more platforms and tools to explore in communicating with employees and having them communicate among themselves. Additionally, internal communication becomes more complicated once an employer goes multinational, bringing in different cultural traits. Language and cultural barriers start to form providing obstacles in communicating with each other. So, the role of what the author deems “cultural translators” becomes important. To support this notion, the paper also reviews three multinational companies, NHN USA, PEAK Sports USA and Novartis Oncology. |
| Keyword | intercultural communication; Internal communication; public relations |
| Geographic subject (country) | USA |
| Coverage date | 1995/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3876 |
| Contributing entity | University of Southern California |
| Rights | Lim, Chan S. |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Lim-4478 |
| Archival file | uscthesesreloadpub_Volume26/etd-Lim-4478.pdf |
Description
| Title | Page 6 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 1 Introduction Every day, people communicate with each other. Whether it is on cell phones or in-person talks with one‟s colleagues, people listen and respond both verbally and non-verbally to each other. Despite the commonality of such interactions, we have seen dramatic shift in way people communicate with each other in the past decade. With the invention of pagers and cell phones, people can be reached anywhere within cellular networks. Email also has changed not only the ways companies do business, but also the ways people communicate with each other in general. Then there was the dramatic turn when social media was introduced. Platforms such as Twitter and Facebook, along with tools such as YouTube and Flickr, attract not only those with a computer and Internet connection, but smartphone users as well (Nielson, 2009). Technology before social media (or Web 2.0 as many refer to it) allowed people to communicate only with those whom they knew. Thus, it was “closed” communication, a sole message generating from an institution or a person to a finite number of people Social media is “open” communication where people can freely communicate with “strangers,” with information emitting from numerous generating spots. Such a shift in communication methods also brought change in the way companies approach customers. Specific tactics differ from industry to industry and depend on numerous aspects such as company size and topic, but the overall strategy of reaching out to stakeholders using communication channels |
