o
PR Department Polishes Trojan Image
By MARY KRAL
It’s not a flash of inspiration that compels students to choose USC.
It’s an effective university public relations program, combined with the school’s reputation, location and a plethora of personal reasons, ranging from “my father made me” to “they gave me a scholarship.”
Within every large university is a public relations department working to sell their school to the prospective college student. It is this department that ultimately makes up the mind of the student.
One of USC’s major public relations powers is the Office of School Relations. This department is a liaison between USC and the high schools and junior high schools in the country.
Last year this department published and distributed over 6,000 copies of “Handbook for Counselors’, an information booklet about USC to be used as a tool for counseling prospective students.
Working within this department are Dr. Glenn C. Wilsox and Donald M. Osborne, who inform counselors and interested seniors of general requirements, application procedures and any other matters concerning USC.
These men visit 200 to 400 high schools throughout the United States annually. Last year they spoke to approximately 5,000 interested students.
The Office of School Relations also cosponsors High School Women’s Day, held annually in March. During the day, the women are introduced to both academic and social aspects of college life.
Another magnetic force working on public relations within the university is the Office of Student Affairs headed by Sheldon Disrud.
This department sponsors the annual High School Day held in December. Students from more than 200 nearby public, parochial and private schools are invited. Representation from the individual schools range from 1 to 80 students.
Discussing the influence High School Day has upon visiting students. Disrud said, “For those who are still undecided, their decision depends mainly on
their impression of the school. And we feel USC makes a good impression on the curious student.”
High School Day, like Senior Women’s Day, is a time to familiarize the student with USC. This year, students attended freshman and sophomore morning classes.
The agenda for the day also included assemblies, tours of the campus and an informal question-and-answer session with USC professors and administrators.
The Student Aid Office is still another influential department attracting students to USC.
Mrs. Florence Scruggs, director of student aid, points out that “approximately 10 per cent of the incoming freshman class are attending school on university scholarships and there are 400 students on state scholarships.
Through the Office of School Relations, the Office of Student Affairs and the Office of Student Aid, the prospective student is familiarized with USC. If he is impressed, he then fills out an application form and sends it to the director of admission. Conrad F. Wedberg, Jr.
This fall Wedberg's office received more than
4,000 aplications from incoming freshmen, 37.5 per cent of which were accepted.
“A student can gain a truthful opinion of USC from a friend who attends the school or from an alumnus,” Wedberg continued.
Does the USC student realize the involved workings of “the machine” that encouraged him to come to USC? Oddly enough, most students interviewed feel their choice of USC was a personal decision, influenced by no outside forces.
The athletic tradition of the school was attributed as a force. Brooke Gabrielson, social studies senator, felt the pull, attended many of the athletic °vents and knew he wanted to attend USC.
Climate might seem like a trivial matter when considering a college, but Nancy Parker, sophomore sociology major, claimed it influenced her choice. A transfer from the University of Colorado. Miss Parker said, “I guess I’m just another native-born Californian who just can’t take cold weather.”
Kay Kauffman, sophomore, claims she chose USC because it was easier than UCLA. “Boy, was that ever a wrong assumption.” commented Miss Kauffman.
PAGE THREE:		University of Southern California	PAGE FOUR: o
Songfest 1965: Disunity Remedy	DA	lILY ® TRO J Al	pk T" Women Netters to Play In AAWU Tournament
Vol. XVI	72	LOS ANGELES, CALIFORNIA, WEDNESDAY, MAY 12, 1965	No. 116
CANDIDATE—Marion Miller (left), running for office on the L.A. Board of Education, is greeted by Joanne Whitney at a reception held for her at ADPi house.
Mrs. Miller Hits Extremist Charge
By NANCY PERRYMAN
Mrs. Marion Miller, candidate for the number two Office on the Los Angeles Board of Education, denied her opposition’s charges of extremism before Trojan Young Republicans yesterday.
“I will continue to campaign only on the issues,
--- for flailing at the artifically
»	•	created bogeyman of extrem-
rnArmAflft	ist labellins is calculated to
■	ffCff fffCflrf«# C	take the voter’s attention
away from the educational is-T rt. r. i _ J sues,” she said
■	M CrCCrC/ Mrs. Miller’s opponent for
the post is Rev. James Jones.
At Ranmmt	Positive Campaign
#11 UCJl ly l/w l “For the next two weeks,
I will conduct the same kind Awards and celebration are positive campaigni I did the prescription for the before the primary, Mrs. Pharmacy Alumni Associa-filler continued, tion's Senior Awards Banquet She said she does not retonight.	present any pressure group
At the annual presentation. and does not	to waf
held this year at the Inter- a defensive campaign, despite
national Hotel, the students the efforts of her opposition, who have excelled academic- “Mine is an independent ally, as well as the entire campaign, and I ask only that graduating class of the School the people of Los Angeles of Pharmacy, will be hon- choose their candidate for the ored.	proven width and depth of
Alumni Honored	candidate’s interest in
Alumni will also be hon- public education, understand-ored.	i°g of the community and
Certificate awards will be a“lilv to think independently given to Lhe graduates of the of Pressurc »rouPs' she sal4 1915 class. The alumnus of	Present Platform
the year will also be an- following Mrs. Miller s nounced during the evening, denial of charges, she pre-
Following the dinner Leslie!scnted '!er Platform a"d, th,e H, Ball, chairman of the ban- ar,eas, 0f c0ncern m “**>»• quet, will introduce the Alumni Board of Directors
Arabs Remember Palestine Loss
The Organiation of Arab Students will present two lectures this week to commemorate the “Palestine Tragedy.”
Dr. Farouk Mawlowi wil speak on the “Arab-Is-raeli Conflict” at 1 p.m. today in 133 Founders Hall.
Dr. Hassan Saadat, head of
Publisher Addresses Med School
“Today every man, woman and child in this country has the power equivalent of 100 human slaves at his disposal,” Gerard Piel, publisher of Scientific American Magazine, told the School of Medicine last week.
“By the next generation factory workers will be as scarce as farmers are today,” he predicted.
Piel. author of "Science in,	but a who,e mu|u.
the Cause of Man was the;l|lde disposscssjng arl cnUrc
the Palestine delegation to the United Nations, will talk on the “Palestine Problem” at 5 p.m. tomorrow in the University Methodist Church.
An Arabian buffet dinner at 75 cents will follow his talk.
The Organization cf Arab Students will also setup a table the rest of this week in front of Tommy Trojan. They will distribute free literature on their interpretaion of the conflict.
Arab Loss
Today is the anniversary of the loss of Arab control in Palestine.
“It is not an instance of one individual disj>ossessing
final speaker in the USC Medical Student Forum series at Los Angeles County General Hospital. His talk was cosponsored by the USC Humanities Course.
The scientist-philosopher charted an historical curve of scientific, technological and economic change. The curve remained almost level until the 17th century, when it be-
people from its ancestral home,” Nasr Salem, a foreign student from Egypt, explained.
He said there is a six sided problem, involving legal, human, national-territorial, security, economic and ideological aspects.
Not Religious “But it is not a religious struggle, an Arab-Jewish
gan a moderate upward trend problem, nor a Moslem-Jew-with the discovery of uni- ish problem,” he said, versal force of gravity.	»The Zionist movement
The curve inclined more tries to picture it as such in sharply at the turn of this order to arouse Jewish sup-century and today shoots al- port throughout the world and most straight up.	to exploit any Christian pre-
“In the 19th century, it judice against Islam,” he was possible for people to1 claimed, live with a sense of change j He also said it is not an in-that was manageable,” said stance of an historical strug-
Piel, “but today, change is so great that each individual must assume personal responsibility in relation to it.
“The problem of dehumanization in our society can’t be delegated to ‘the experts,’ ” he said.
gle between two peoples and that anti-Semitism is a Western innovation, unknown in the Arab world.
“Even today,” he said, “there are no discriminatory laws in Arab countries against Jews.
CAREER BANKER—Montgomery E. McMillen will speak in Hancock Auditorium at 2:15 today. The talk is sponsored by USC Business Council and is open to the public.
Bank President To Speak Today
Montgomery E. McMillen, I manager of Bank of America president of Western Ban- branches in Pasadena and corporation, will speak today'South Pasadena, at 2:15 p.m. in Hancock Au-; He joined the First Trust ditorium on “The Dynamics: and Savings Bank of Pasa-of a Bank Holding Com- dena in 1947 as executive pany.”	vice-president. He was elected
His appearance, sponsored executive vice-president of by the USC Business Council, First Western Bank and is open to the public.	Trust Company in Pasadena
JOHN ROUSSELOT
. . Birch P. R. Director
McMillen began his banking career in 1920 with the Commercial National Bank of Los Angeles. He attended USC.
When the Commercial National Bank merged into Bank of America National Trust & Savings Association in 1927, McMillen became an assistant vice-president and
in 1954.
The following year he moved to the state-wide First National Bank of Arizona as ; president. He then stepped up ito chairman of the board in ! 1957.
Western Bancorporation
McMillen returned to California in 1958 as senior vice-president and a director of Western Bancorpora tion which was then called First-america Corporation.
While continuing as a director of the bank holding company, he became president of First Western Bank and Trust Company in 1959 and chairman of the board in 1961.
JOHN ROUSSELOT
Speaker to Talk OnBircherGoals
Former Congressman John Rousselot will define the goals of tlie John Birch Society at noon today dining a speech to the Trojan Young Republicans in 133 Founders Hall.
Rousselot, the controversial publisher of “Ameri-jean Opinion." will outline i I the beliefs and principles of the John Birch Society.
The speech is sponsored by the Trojan Young Republicans. A question-and-answer period will comprise the last half of Rousselot's speech.
Reception Set
Following the speech, a j reception will be held at the Wesley Foundation. 817 W.
134th St.
Rousselot, considered a j likely successor to Robert j Welch as Birch leader, edits i the monthly magazine as part ! of his duty as the group's national publicity director.
Born and raised in Los An-geles, Rousselot graduated from Principia College in Illinois with a bachelor of arts degree in political science and business administration.
Elected to Congress
In 1960 Rousselot was elected U.S. Congressman from the 25th District. During his tenure, he served on the Republican Policy Committee and was secretary of the California Republican Congressional Delegation,
Prior to his election. Rousselot was a professional public relations man.
His affiliation with the John Birch Society was widely discussed in 1960 when the organization gained national attention. During his campaign the following year, he was generally labeled the Birch candidate.
Defeated in Race
However, he claimed that gerrymandered districts, not his Birch affiliation, caused the defeat.
John Rousselot was appointed western governor for the John Birch Society in January, 1963. In July of the same year, he was promoted to his present position.
Forms Sent For Faculty Evaluations
More than 3.000 faculty eva 1 u a t i o n questionnaires were sent out yesterday to 500 students. The information gathered will be included in the faculty evaluation handbook to be published in September.
The 500 students were selected at random from the registrar's roll. Each was mailed seven questionnaires plus an instruction sheet.
The packet also includes a postage-paid return envelope that should be mailed back as soon as possible, Greg Hill, editor of the handbook, said.
He said no one will see the evaluation sheets except the vanguard of students on the faculty evaluation comrii^ttee.
The Faculty Evaluation Handbook will be published in the fall, the week before registration.
FIVE-YEAR PROGRAM
and the Pharmacy School faculty members to the guests.
Class Introduction
Victor Maski, the 1965 class president, will introduce the members of his class. The
school system.
“Are we getting the maxi-j mum efficiency for each tax dollar which is spent?” queried Mrs. Miller She said that in the pastj ten years, attendance in Los Angeles schools has increased by 50 per cent but thej
awards lo the outstanding budget has increased 200 per students and alumni will then cent
be presented.	Mrs. Miller indicated that;
The banquet will begin with definite wasting of funds ex-n social hour at 7 p.m. and ists and she plans to “squeeze dinner will begin at 8 p.m. out the wasted money” and The tickets a^e $6.50.	'put it to beneficial use. I
SENIOR GIFT — Fred Cassidy, senior clas president delivers the class gift of $25,000 to Dr. Topping yesterday. The
I
gift will be donated to the university over a five-year period starting in June. It is the first of two perpetual gifts.
Seniors Plan $25,000 Gift For New Student Center
Pledges are now being accepted for the $25,000 Senior Class Gift, Senior Class president Fred Cassidy said today.
Donations will be taken over a five-year period.
“Our gift is rather unique, but will be a great asset to the school,” Cassidy said.
The seniors are attempting to raise the $25,000 to furnish one room of the future Student Activities Center.
“I am asking contributions
of 1965 seniors to stretch t
over a five-year period in order to attain the total amount needed to furnish a room.”
Each year the students will be asked to donate a minimum of $10 to the gift fund.
Cassidy noted that with the 3000 students in the class, including 1800 undergraduate seniors, it should be easy to raise the money needed.
“The idea originated with the executive cabinet of the class, and has the support of
most of the students,” Cassidy explained.
He said the room would be known as the Class of ’65 Lounge.
“There is no reason why our students cannot raise the money. In a recent drive at Boston College, 730 students raised $147,000 in a similar sort of drive.
“I am sure our seniors, who number nearly four times as many, can raise one-sixth the money that these Boston College students did," Cassidy said.