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University of Southern California Dissertations and Theses
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As the CEO goes, so goes the corporate culture: The evolving relationship between the chief executive officer and the public relations professional
(USC Thesis Other)
As the CEO goes, so goes the corporate culture: The evolving relationship between the chief executive officer and the public relations professional
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Abstract (if available)
Abstract
An analysis of the evolving relationship between the Chief Executive Officer and the public relations professional and how that affects all aspects of a company's corporate culture and communications strategies to internal and external stakeholders.
Linked assets
University of Southern California Dissertations and Theses
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Asset Metadata
Creator
Liu, Jacqueline
(author)
Core Title
As the CEO goes, so goes the corporate culture: The evolving relationship between the chief executive officer and the public relations professional
School
Annenberg School for Communication
Degree
Master of Arts
Degree Program
Strategic Public Relations
Publication Date
05/06/2011
Defense Date
04/01/2011
Publisher
University of Southern California
(original),
University of Southern California. Libraries
(digital)
Tag
Amgen,Andrew Jacobs,CEO,Communications,corporate culture,employee surveys,George Rathmann,interactive communications,Kevin Sharer,OAI-PMH Harvest,Paul Jacobs,Public Relations,Qualcomm,USC Gap Study
Place Name
USA
(countries)
Language
English
Contributor
Electronically uploaded by the author
(provenance)
Advisor
Floto, Jennifer D. (
committee chair
), Cody, Michael J. (
committee member
), Feldman, Robert C. (
committee member
)
Creator Email
jacqueline_liu5@yahoo.com,jliu0311@gmail.com
Permanent Link (DOI)
https://doi.org/10.25549/usctheses-m3923
Unique identifier
UC1441386
Identifier
etd-Liu-4442 (filename),usctheses-m40 (legacy collection record id),usctheses-c127-469802 (legacy record id),usctheses-m3923 (legacy record id)
Legacy Identifier
etd-Liu-4442.pdf
Dmrecord
469802
Document Type
Thesis
Rights
Liu, Jacqueline
Type
texts
Source
University of Southern California
(contributing entity),
University of Southern California Dissertations and Theses
(collection)
Repository Name
Libraries, University of Southern California
Repository Location
Los Angeles, California
Repository Email
cisadmin@lib.usc.edu
Tags
Amgen
Andrew Jacobs
CEO
corporate culture
employee surveys
George Rathmann
interactive communications
Kevin Sharer
Paul Jacobs
Qualcomm
USC Gap Study