Quadra/Motion billboard for Gilbey's spirits, 1981

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Description

Photograph of a Quadra/Motion billboard in Los Angeles, 1981. This three dimentional, animated billboard is lit by high intensity lights. Six four sided piramids are gimbled to fold and refold against each other creating a six surfaced area. The folding part of the sign is shown in its partially rotated or changing position. The surface shown is illustrated with a bottle of gin a glass with a cherry in it and gth lettering "Gibley's Gin". Lettering on The left side of the billboard is roman using bold, medium and a light type face. The top line Mix Well-Mix With is a light upper and lower case letter on a narrow dark dark panel with rounded ends. "Gibley's" is a dark medium weight letter on the light background. The next line is most likely a different colored light panel (different from the background color) similar to the top pannel with a light roman letter. This line consists of the words of "Gin-Vodka-Rum". The billboard was designed in Quadra/Motion by motion marketing international and manufactured by heath & Co. who probably own the billboard and rent the location on a monthly lease to gilbey's gin. A hand lettered billboard this size in 1979 would rent for one thousand dollars a month, some locations in Los Angeles such as Sunset Boulevard would cost more. Photoprint reads: "This is most likely a free standing sign at a busy intersection (because their are two signs at an odd angle) such as Santa Monica Boulevard and Westwood Boulevard".

Asset Metadata

Title Quadra/Motion billboard for Gilbey's spirits, 1981

Subject Advertising -- Outdoors -- Billboards (file heading), Advertising, Outdoor (lcsh), Billboards (lcsh), Heath & Co. (subject), Los Angeles -- Schools -- Colleges -- UCLA (file heading), manmade features (adlf), Quadra/Motiom (subject)

Tags OAI-PMH Harvest

Place California (states), Los Angeles (city or populated place), Los Angeles (counties), USA (countries)

Temporal Subject 1981

Type images

Format 1 photograph : photoprint, b&w ; 21 x 26 cm. (aacr2), photographic prints (aat), photographs (aat)

Source California Historical Society (contributing entity), California Historical Society Collection, 1860-1960 (collection)

Date Created 1981

Publisher University of Southern California. Libraries (digital)

Repository Email specol@lib.usc.edu

Repository Name USC Libraries Special Collections

Repository Location Doheny Memorial Library, Los Angeles, CA 90089-0189

Rights Public Domain. Please credit both “University of Southern California. Libraries” and “California Historical Society” as the source. Digitally reproduced by the USC Digital Library.

Copyright Public Domain. Please credit both “University of Southern California. Libraries” and “California Historical Society” as the source. Digitally reproduced by the USC Digital Library.

Access Conditions Send requests to address or e-mail given

Permanent Link (DOI) https://doi.org/10.25549/chs-m4406

Identifier 45779 (accession number), CHS-45779 (call number), CHS-45779 (filename), chs-m15009 (legacy collection record id), chs-c65-4799 (legacy record id), chs-m4406 (legacy record id), USC-0-1-1-4501 (legacy record id), USC (project)

IIIF ID [Document.IIIFV3ID]

DM Record ID 4799

Unique identifier UC119670

Legacy Identifier CHS-45779.tiff

Type Image

Internet Media Type image/tiff

Resolution 21.0 in × 16.7 in at 300dpi
53.5 cm × 42.5 cm at 300dpi

Inherited Values

Title California Historical Society Collection, 1860-1960

Description The California Historical Society Collection is incomparable for the documentary picture it provides of the growth of Southern California, particularly the development of the Los Angeles region, between 1860 and 1960. The collection contains more than 25,000 photographs. The full archive was placed on long-term deposit at USC in 1990 and includes the Title Insurance and Trust Company Collection, also known as TICOR, and the Los Angeles Area Chamber of Commerce Collection.

We are grateful to the following individuals who have improved the information in the Digital Library by bringing inaccuracies to our attention as well as adding information. C.J. Bell, Paul Boyle, James Cartwright, Phil Coscia, Bill Counter, Richard Davis, Ray DeLea, Mark French, Amanda Frye, Eric Gustafson, James King, Bill Morgan, Heather Pitts, Tim Poyorena-Miguel, Jo Anne Sadler, Ellen Lloyd Trover, Ruth Wallach, Kim Walters, Cynthia Wilson, Betsy Woodford, Chancy Woolridge, and many others.

Date Created 1860/1960

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