Billboard construction in Los Angeles, ca.1930

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Description

Photograph of billboard construction in Los Angeles, ca.1930. A man in a dark suit stand at the bottom edge of the dark frame of a billboard with two men in overalls working on either side of him. A third man with a hammer stand on the top of the billboard at center with a small sign that reads "Foster and Kleiser" beneath him on the left and two more men under the billboard frame on the right.. A building can be seen behind the billboard frame with a row of electrical lines in front of it. Tall grass and work supplies blanket the ground surround the construction. "The construction of 8'x24' billboard frame with a lattice work skirt. The final structure will have a white frame border. The name plaque of the owner and renter of the structure will be mounted on the center of the lower border. Five workman are shown building the sign while an executive looks on. The sign which is not shown here would most likely be painted at the main office location and transported to the sight to be installed".

Asset Metadata

Title Billboard construction in Los Angeles, ca.1930

Subject Advertising -- Outdoors -- Billboards (file heading), Advertising, Outdoor (lcsh), Billboards (lcsh), Foster and Kleiser (subject), Los Angeles -- Schools -- Colleges -- UCLA (file heading), manmade features (adlf)

Tags OAI-PMH Harvest

Place California (states), Los Angeles (city or populated place), Los Angeles (counties), USA (countries)

Temporal Subject 1930

Type images

Format 1 photograph : photoprint, b&w ; 9 x 12 cm. (aacr2), photographic prints (aat), photographs (aat)

Source California Historical Society (contributing entity), California Historical Society Collection, 1860-1960 (collection)

Date Created 1930

Publisher University of Southern California. Libraries (digital)

Repository Email specol@lib.usc.edu

Repository Name USC Libraries Special Collections

Repository Location Doheny Memorial Library, Los Angeles, CA 90089-0189

Rights Public Domain. Please credit both “University of Southern California. Libraries” and “California Historical Society” as the source. Digitally reproduced by the USC Digital Library.

Copyright Public Domain. Please credit both “University of Southern California. Libraries” and “California Historical Society” as the source. Digitally reproduced by the USC Digital Library.

Access Conditions Send requests to address or e-mail given

Permanent Link (DOI) https://doi.org/10.25549/chs-m4424

Identifier 45777 (accession number), CHS-45777 (call number), CHS-45777 (filename), chs-m15009 (legacy collection record id), chs-c65-4813 (legacy record id), chs-m4424 (legacy record id), USC-0-1-1-4520 (legacy record id), USC (project)

IIIF ID [Document.IIIFV3ID]

DM Record ID 4813

Unique identifier UC119963

Legacy Identifier CHS-45777.tiff

Type Image

Internet Media Type image/tiff

Resolution 19.4 in × 15.0 in at 300dpi
49.4 cm × 38.2 cm at 300dpi

Inherited Values

Title California Historical Society Collection, 1860-1960

Description The California Historical Society Collection is incomparable for the documentary picture it provides of the growth of Southern California, particularly the development of the Los Angeles region, between 1860 and 1960. The collection contains more than 25,000 photographs. The full archive was placed on long-term deposit at USC in 1990 and includes the Title Insurance and Trust Company Collection, also known as TICOR, and the Los Angeles Area Chamber of Commerce Collection.

We are grateful to the following individuals who have improved the information in the Digital Library by bringing inaccuracies to our attention as well as adding information. C.J. Bell, Paul Boyle, James Cartwright, Phil Coscia, Bill Counter, Richard Davis, Ray DeLea, Mark French, Amanda Frye, Eric Gustafson, James King, Bill Morgan, Heather Pitts, Tim Poyorena-Miguel, Jo Anne Sadler, Ellen Lloyd Trover, Ruth Wallach, Kim Walters, Cynthia Wilson, Betsy Woodford, Chancy Woolridge, and many others.

Date Created 1860/1960

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