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Content
NEURO-AVANTGARDE
by
Szilvia Ruszev
A Dissertation Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
DOCTOR OF PHILOSOPHY
(CINEMATIC ARTS (MEDIA ARTS AND PRACTICE))
August 2022
TABLE OF CONTENTS
List of Figures ............................................................................................................................... ii
Abstract ....................................................................................................................................... vii
Introduction to the website “Neuro-Avantgarde” ..........................................................................1
Bibliography ...................................................................................................................................2
Appendices ...................................................................................................................................13
Appendix A: Link to the documentation of the website “Neuro-Avantgarde” ....13
Appendix B: Structure of the website “Neuro-Avantgarde” ................................14
ii
LIST OF FIGURES
0 Introduction
1. Still image from the video Undisclosed
2. Still image from the interactive web Wayward Space
3. Still image from the video essay Wilderness Transcended
4. Still image from the video Untitled
5. Still image from the video essay Rhythmic Trajectories
6. Still image from the interactive VR Heterotopias
7. Still image from the video Blonde Woman
8. Still image from the video Calafia
Chapter 1
1. Still image from the movie Uncle Boonmee Who Can Recall His Past Lives
2. Still image from the video installation Mercy Garden
3. Still image from the movie The Intruder
4. Still image from the video installation The Tender Room
5. Chronophotography image
6. Chronophotography image
7. Still image from the short movie Ballet Mécanique
8. Still image from the short movie Ballet Mécanique
9. Visualization of the short movie Wagah
10. Visualization of the movie A Woman Under the Influence
11. View of Avid timeline
iii
12. Diagrams for the movie Alexender Nevsky
13. Still image from the movie Unconscious
14. Still image from the short movie Strange Fish
15. Scan of the editorial using pins from Jane Austen's manuscript The Watson
16. Photo of film-stickies wall showing the narrative structure of a film
17. Still image from the movie The Beaches of Agnès
18. Still image from the movie Eraserhead
19. Photomontage editing with film stock
18. Still image from the movie Hitchcock
Chapter 2
1. Photo Rock of Ages #1
2. Photo Densified Oil Filters #1
3. Photo of Google Data Center
4. World map of underwater telecommunication cables
5. Photo Nickel Tailings #31
6. Photo of underwater telecommunication cable
7. Screenshot from the project Anatomy of an AI
8. An automated robotic system sorts and transports parcels in the warehouse
9. Photo of installation Help Myself
Chapter 3
1. Drawing of neurons by Santiago Ramón y Cajal
2. Image of a single neuron and its 3D reconstruction
3. White matter fiber architecture from the Connectome Scanner Dataset
iv
4. Still image from the installation You are the Ocean / Brainwave
5. Still image from the installation A Forest
6. Still image from the installation Superimposition
7. Photo Rashomon
8. Still image from the video Venus III: An Indirect Reflection
9. Still image from the art project My Friend Sylvia
10. Still image from the video StyleGAN2 - Mapping Music to Facial Expressions in Real Time
Chapter 4
1. Still image from the movie The Tracey Fragments
2 . Flowchart of the possible outcomes in the series "Black Mirror: Bandersnatch"
3. Technical diagram of the installation Obsession
4 . Still image from the movie Moment
5 . Still image from the installation Eunoia II
6 . Photo of the interior of the installation Wave UFO
7. Still image from the installation Measuring the Magic of Mutual Gaze
8. Different renderings of the HTML code Purecss-Francine
9. Still image from the video Learning to See
1 0. Screenshot of the interface of the "Sensory Moving Image Archive"
Chapter 5
1. Photo of the installation Melting Memories
2. Digital painting: Audrey Hepburn
3. Still image from the video A Minute Ago
v
4. Still image from the video essay Chaos Cinema
5. Still image from the movie The Image Book
6. Still image from the installation Weed Killer
7. Photo: Gigamacro Image of a 9 mm Casing
8. Black Lives Matter mural
9. Still image from the 3-channel video Exposure
10. Photo from the exhibition Forensic Architecture: Hacia Una Estética
Chapter 6
1. Photo of the installation Pizzagate-Neon
2. Still image from the movie All Divided Selves
3. Still image from the movie I can't get you out of my Head
4. Photo of the installation The Mirrorbox
5. Still image from the installation Conversations with Bina48
6. Six categories of entoptic phenomena compared with San and Coso Rock-art depictions
7. Tweet "Chihuahua or Muffin?"
8. Phtoto of the instalallation Wave UFO
Chapter 7
1. Still image from the video Monster Movie
2. Still image from the music video Mequetrefe
3. Still image from the video Safe Conduct
4. Still image from the music video How's That
5. Still image from the movie Memoria
vi
6. Still image from the video Untitled
7. Still image from the live video feed Kasmu Meremuuseum
8. Screenshot from the project Safebook
9. Still image from the short movie Walker
10. Still image from the interactive web Wayward Space
11. Still image from the video essay Digital Abject
vii
ABSTRACT
The dissertation explores contemporary media art within the framework of contemporary
capitalism and introduces the term “neuro-avantgarde”. The interdisciplinary research is situated
within the field of cinema and media studies and invites ideas from cognitive sciences,
neurosciences, computer vision and philosophy. The dissertation brings together a written
dissertation and media-rich experiences accessible through a website.
Ubiquitous visuality, virtuality and technological acceleration are conditions of the contemporary
media landscape that seem self-evident in our everyday lives. Generations are growing up
surrounded by a multiplicity of screens, in a hybrid techno-cultural mediasphere
1
that augments,
if not completely supersedes, our natural surroundings. This contemporary media landscape has
been theorized as a post-cinema
2
environment, in which moving images have left the movie
theater and now saturate our daily lives across myriad displays. New kinds of images
continuously emerge in a “digital, interactive, networked, ludic, miniaturized, mobile, social,
processual, algorithmic, aggregative, and convergent media environment.”
3
At the same time, contemporary capitalism
4
has reached a stage in which production can be
achieved through digital labor and the cognitive and affective can be commodified. Capitalism
1
Steven Shaviro, Connected, or What It Means to Live in the Network Society (Minneapolis: University of
Minnesota Press, 2003).
2
Shane Denson and Julia Leyda, “Perspectives on Post-Cinema: Introduction,” in Post-Cinema: Theorizing 21st-
Century Film, edited by Shane Denson and Julia Leyda (Falmer: REFRAME Books, 2016), 1-20.
http://reframe.sussex.ac.uk/post-cinema/.
3
Denson and Leyda, “Perspectives on Post-Cinema: Introduction.”
4
The term late capitalism (used first in print by German economist Werner Sombart and introduced in English by
cultural theorist Fredric Jameson) goes back to the post-World War II economic expansion and foreshadows the
kinds of inequities that neoliberalism and globalization brought. This article focuses on an even more accelerated
viii
is interested in the colonization of our minds, affects, and desires, and thus positivist brain-
centered neuroscience seems to be the perfect field for creating ideas, tools and methods that
naturalize contemporary capitalism’s ideology. Philosopher Byung-Chul Han suggests a turn to
“psychopolitics,”
5
a mode of operation of contemporary capitalism defined by new technologies
of power that target the immaterial and psychic aspects of human existence. Artist and theorist
Warren Neidich goes even further in looking at how the production of material objects has been
overtaken by the production of psychic effects and software agents that calibrate and control
our choices and desires.
6
The interdependence of mind-focused capitalism and brain-centered
positivist neuroscience results in what some call neuroculture,
7
a neurocentric cultural
landscape that revolves around a normalized and biological view of the mind separated from
the body. In the realm of the post-cinematic, the recursive process between brain/mind, body
and image/culture creates a technologically defined, ocularcentric feedback loop driven by the
politics of contemporary capitalism.
Material images, produced by technologies of contemporary capitalism, oversaturate our sensory
environment and colonize our minds by imposing inner mental images conformed to narrow
standards defined by contemporary capitalism. As a consequence of the virtual and networked
character of the surrounding mediasphere, prescribed by the oppressive ideology of
version, in the specific timeframe of the beginning of the 21st century and, as the article will follow, connects it to
the idea of immaterial labor and the expansion of digital, networked technologies.
5
Byung-Chul Han, Psychopolitics: Neoliberalism and New Technologies of Power, translated by Erik Butler
(London; New York: Verso, 2017).
6
Warren Neidich and Norman Bryson, “Neuropower: Art in the Age of Cognitive Capitalism,” in The
Psychopathologies of Cognitive Capitalism: Part One, edited by Arne De Boever and Warren Neidich (Berlin:
Archive Books, 2013), 219-66.
7
See Tony D. Sampson, The Assemblage Brain: Sense Making in Neuroculture (Minneapolis: Univ ersity of
Minnesota Press, 2016); See also: Edmund T. Rolls, Neuroculture: On the Implications of Brain Science
(Oxford; New York: Oxford University Press, 2012).
ix
contemporary capitalism, central categories such as the self, time, space and cognition have been
re-evaluated. On the one hand, there is an immense normalizing force in terms of conforming to
narrowly defined categories that doesn't allow diversity or non-conformity. Normalization
applies not only in the ways in which these categories have been defined by contemporary
capitalism but also in the formal-aesthetic character through which these categories become
images. On the other hand, media produced by the same technological and socio-cultural
apparatus of contemporary capitalism has the capacity to reflect, critique, question, infiltrate or
destabilize the system from within.
What kinds of formal-aesthetic gestures might be used under contemporary capitalism to
poetically destroy the ideological colonization of our minds, affects and desires? How can
montage, understood as a generative and critical embodied praxis, be expanded in the realm of
the post-cinematic? I examine how the entanglement between contemporary capitalism and
other oppressive ideologies, such as white supremacy, positivist neurosciences and digital
networked technologies, undergirds so-called neuroculture. I argue that neuroculture exerts its
underlying ideology through images, and conditions specific formal-aesthetic characteristics
such as high quality, smoothness, operationality, modulation, fluidity and the manipulative
microtemporality. I introduce the term neuro-avantgarde as a mode of constant modulation of
the technological and ideological apparatus of contemporary capitalism. In other words, neuro-
avantgarde holds together artistic practices capable of unsettling hegemonic structures
underlying technology, form and content in contemporary media art. The political correlates to
the formal aspects and situates them in the context of contemporary capitalism, under which
the target is the human mind – its attention, decision-making, neuronormativity and
x
neuroplasticity. What I call neuro-avantgarde finds itself in the altered image, appropriating
technologies of vision by dismissing their ontological specificity: the digital abject, the glitchy,
the low resolution and the extremely slow. Neuro-avantgarde is deeply connected to
technology, yet it is also in constant friction with the technological tools used to create neuro-
avantgarde works. Neuro-avantgarde is at its height when technology fails and when neuro-
avantgarde can create so-called “inflection points” that disturb, invert or defy the “cognitive
assemblage”
8
of human and non-human elements on a systematic level.
At stake in this dissertation is the critical charting of a contemporary visual neuroculture and
the activation of an interdisciplinary framework that is able to conceptualize contemporary
data-driven post-indexical images, the ways in which image production and consumption are
determined by contemporary capitalism, and the inflection points that can resist and destabilize
underlying hegemonic structures embedded in images.
Alongside the interdisciplinary theoretical investigation that drives my dissertation, the formal
innovation of its execution is a significant part of my intellectual interest. The dissertation
itself is media assemblage emphasizing a rhizomatic and open structure. This approach has
been inspired by the works of Sergei Eisenstein and Aby Warburg. Eisenstein dreamt about the
possibility of publishing a spherical book
9
, where its transdisciplinary components
dynamically interact with each other, resonating with the rhythm of the gestures of the reader.
8
Katherine N. Hayles, Unthought: The Power of the Cognitive Nonconscious, (Chicago: University of Chicago
Press, 2017), 116.
9
Sergei Eisenstein and Oksana Bulgakowa, Sergei Eisenstein: METHOD, transcribed, edited and
commented by Oksana Bulgakowa (Berlin, San Francisco: Potemkin Press, 2008).
xi
Aby Warburg’s Mnemosyne Atlas
10
connects loosely arranged images into large physical
tableaus, some versions of the same pictures, some from a different context but all part of a
visual continuity. The digital assemblage acts as an embodied theory, reflecting the idea that
film is a thinking medium, producing abstract knowledge through its sensuous material
capacities.
10
Aby Warburg et al., Aby Warburg: Bilderatlas Mnemosyne: The Original (Berlin; London; Berlin: Hatje Cantz,
2020).
1
INTRODUCTION TO THE WEBSITE “NEURO-AVANTGARDE”
The dissertation takes the form of a media assemblage accessed through a website. Text and
images have an equal standing and interact with each other. It is a repository of quotes, images
and thoughts, embracing the unsteadiness of language and the disquietude of thought. The form
of the assemblage as a dynamic structure emphasizes heterogeneity and fragmentation through
its open structure. Both the juxtaposition of images and the parataxis of text require a curious
reader-explorer, one who is willing to wander and take part of the meaning-making process.
This assemblage acts as a counter-gesture to the categoric, linear and normalizing singular
perspective of traditional academic work and invites contemplation and serendipitous exploration
of the montage of images and text.
The website can be explored in various ways. There is a textual layer that can be read in a linear
manner, and there is a layer of images that can be moved around to reveal underlying layers of
text and images. Although there is an indicated direction of exploration, there are intentional
gaps in style and thought, offering the possibility to explore relationalities and establish
connections between the textual and the visual in unexpected ways.
The project invites the reader to become an explorer, to slow down, to be playful and curious and
to be willing to be part of the meaning-making process.
The website can be accessed through this web address:
https://szilviaruszev.com/neuroavantgarde/
2
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APPENDIX A
Link to the documentation of the website “Neuro-Avantgarde.”
https://vimeo.com/724252572/2ab60500b7
14
APPENDIX B
Structure of the website “Neuro-Avantgarde.”
Index
Fig. 1. Screenshot Index page
15
0. Introduction
0.0 Guidance
0.01 Introduction
0.02 Methodology and Methods
0.03 Artistic Practice
Fig. 2. Screenshot Introduction page
16
Fig. 3. Screenshot Introduction page
Fig. 4. Screenshot Introduction page
17
Chapter 1.
Montage at the Core of it
1.01 What is Montage?
1.02.a Montage and Deleuze
1.03.a Montage and Difference
1.04.a Montage and Cinematic Rhythm I.
1.05.a Montage and Cinematic Rhythm II.
1.06.a Multimodality, Synesthesia
1.07.a Montage and Cognition
1.08.a Montage as Embodied Praxis
1.09.a Montage and Sensuous Knowledge
1.10.a Montage and Critique
18
Fig. 5. Screenshot Chapter 1.
Fig. 6. Screenshot Chapter 1.
19
Chapter 2.
Contemporary Capitalism
2.01 Contemporary Capitalism and the Sensuous
2.02 Early History of Capitalism
2.03 Capitalism and other Oppressive Ideologies
2.04 Capitalism in the 21st Century
2.05 Capitalism and Digital Labor
2.06 From the Industrial to the Biocognitive Stage
2.07 Attention
2.08 Emotion and Affect
2.09 Platform, Surveillance
Fig. 6. Screenshot Chapter 2.
20
3. Capitalism, Neuroscience, Neuroculture
3.01.a Neuroculture
3.01.b Images of the Brain
3.02.a Optimization and Commodification
3.02.b Metaphors of the Brain
3.03.a Self-enclosed Individualism
3.03.b The Blithesome Other
Fig. 7. Screenshot Chapter 3.
21
4. The Role of Images in Neuroculture
4.01What is an Image?
4.02 Hyperimage
4.03 The Vitality of the Image
4.04 Mental Images
4.A Neurocinematics
4.B Brain-Computer Interfaces and the Arts
4.C Vision beyond Vision
Fig. 7. Screenshot Chapter 4.
22
5. Oppressive Conditions in the Post-Cinematic Image
5.01 Introduction
5.02 High Quality, Smoothness
5.03 The Manipulative Micro-Temporality
5.04 Modulation, Fluidity
5.05 Operationality
Fig. 8. Screenshot Chapter 5.
23
6. The possibility of Critique Within
6.01 Introduction
6.02 Questioning the Positivist View of Neurosciences
6.03 Psychopathologies of contemporary Capitalism
6.04 Activist Neuroaesthetics
6.05 Psychopolitics
6.06 Feedback Loops of the Self
6.07 Neuro-Image
6.A Feminist New-Materialism
6.B Entoptic Phenomena
Fig. 9. Screenshot Chapter 6.
24
7. Neuro-Avantgarde
7.01 Introduction
7.02 Neuro-Avantgarde
7.03 Pre-post Avant-garde
7.04 Digital Materiality
7.05 Montage and Post-Cinema
7.06 Assemblage
7.07 Media Assemblage
7.08 Media Assemblage and the Spectator
7.09 Media Assemblage and Representation
7.10 Media Assemblage and Liveness
7.11 Post-cinematic Montage and Plasticity
7.12 Post-cinematic Montage as a Critique
7.13 Digital Abject
7.14 Low Resolution/Poor Image
7.15 The Extreme Slow
7.16 Montage in Post-Cinema can Be
7.17 What is a Cut in Post-Cinema?
9. Bibliography
25
Fig. 10. Screenshot Chapter 7.
Fig. 11. Screenshot Chapter 7.
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