2020: messaging in the modern era [pdf] 

Rally the heroes: the (in)visibility of women in gaming 

etd-ZhangBelle-8329 

How the internet and social media has changed movie marketing [pdf] 

Corporate social responsibility: do perceptions equate to reality? [pdf] 

Public health anti-obesity communication: an analysis of current campaigns for future guidance 

A study of the cultural environment of social media 

Strategic planning model for the Chatsworth-Northridge Industrial Core - Innov818 

Traditional and social media in modern crisis communications 

The elemental rhetoric of performance 

Growing up with Alphas: how animation marketers can survive the next generation 

Cultural differences in communication patterns of international B2C technology companies on Weibo and Twitter: an examination of effectiveness from a motivation perspective 

Public relations in the music business: how publicists continue to improve a changing industry 

Digital discourse in the fashion industry 

Digital impact: the impact of mobile digital technology on live music events and its influence on marketing, branding and public relations professionals 

How do cross-cultural businesses survive in foreign markets? [pdf] 

Lights, camera, (call to) action: global public engagement in film launch campaigns 

The making of a crisis communication plan for a large, public, national professional services company 

The C word: managing crisis in the modern media landscape 

Doing the hard work: including diversity and inclusion in your public relations tool kit to build stakeholder relationships