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USC
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Digital Library
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Dick Whittington Photography Collection, 1924-1987
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Ruby Keeler, Kraft Phenix Cheese Company, Southern California, 1933
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Ruby Keeler, Kraft Phenix Cheese Company, Southern California, 1933 [image 1]
(USC DC Image)
Ruby Keeler, Kraft Phenix Cheese Company, Southern California, 1933 [image 1]
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Description
Photograph of Ruby Keeler holding Miracle Whip, Southern California, 1933. "One Pint; Miracle Whip Salad Dressing; A New Kind of Dressing created by Kraft; consists of eggs, salad oil, vinegar, sugar, salt, cereal and spices; Kraft Phenix Cheese Corp., Gen. Offices - Chicago" -- on jar label.
Asset Metadata
Title
Ruby Keeler, Kraft Phenix Cheese Company, Southern California, 1933 [image 1]
Subject
Actors and actresses
(lcsh),
Advertising
(lcsh),
Food
(lcsh),
Food industry and trade
(lcsh)
Tags
OAI-PMH Harvest
Type
images
Source
University of Southern California
(contributing entity)
Rights
For uses other than private, please contact the USC Digital Library at cisadmin@lib.usc.edu
Access Conditions
Contact: Special Collections, Doheny Memorial Library, Libraries, University of Southern California, Los Angeles, CA 90089-0189; specol@usc.edu
Permanent Link (DOI)
https://doi.org/10.25549/whit-c170-37261
Identifier
DW-1933-07-31-191~01.TIF (
filename
), whit-c170-37261 (
legacy record id
)
IIIF ID
[Document.IIIFV3ID]
DM Record ID
37261
Unique identifier
UC12085398
Legacy Identifier
DW-1933-07-31-191/DW-1933-07-31-191~01.TIF
Type
Image
Resolution
23.0 in × 32.3 in at 300dpi
58.5 cm × 82.0 cm at 300dpi
Inherited Values
Title
Ruby Keeler, Kraft Phenix Cheese Company, Southern California, 1933
Inherited Title
Ruby Keeler, Kraft Phenix Cheese Company, Southern California, 1933 (
title
)
Description
5 photographs of actress Ruby Keeler eating Miracle Whip, Southern California, 1933. "Original Purchase Order J. Walter Thompson Company Advertising, L.A.; Date: 8-1 1933; Art Dep[artment]: Dick Whittington; Purchase Order: FA 6303; Schedule No. 435; Client: Kraft + Phenix; Job: Miracle Whip; To be used in: Campaign; Charge: $; Retain this order and use attached invoice for billing us; Instructions: make 5 pictures of Ruby Keeler, 8x10, confirmation; J.Walter Thompson Company; Per: Maulson, Art Director" -- on note front. "Subject: Ruby Keeler; Client: Kraft Phenix Cheese Co[mpany]; Agency: J. Walter Thompson; Original Print Order: 1 ea[ch]; Size: 8x10; Finish: gl[ossy]; Re-Order: 1 ea[ch] # 1, 2, 3, 4, 1 ea[ch] 3, 4; Mount: linen 8"; Job 7-31-191; Year: 1933" -- on envelope front. "Operator's Report Name: Joe; 5 Original Photographs-Size: 8x10; Amount: $11.50; Extra Charges: JA 6303" -- on envelope back.
Subject
Actors and actresses
(lcsh),
Advertising
(lcsh),
Food
(lcsh),
Food industry and trade
(lcsh),
J. Walter Thompson Company
(corporate name),
Keeler, Ruby
(personal name),
Kraft Phenix Cheese Company
(corporate name),
Maulson
(personal name),
Whittington, Dick
(personal name)
Coverage Spatial
California
(states),
California, Southern
(region),
USA
(countries)
Coverage Temporal
1933
Inherited Subject
Actors and actresses
(lcsh),
Advertising
(lcsh),
Food
(lcsh),
Food industry and trade
(lcsh),
J. Walter Thompson Company
(corporate name),
Keeler, Ruby
(personal name),
Kraft Phenix Cheese Company
(corporate name),
Maulson
(personal name),
Whittington, Dick
(personal name)
Repository Email
specol@lib.usc.edu
Repository Name
USC Libraries Special Collections
Repository Location
Doheny Memorial Library, Los Angeles, CA 90089-0189
Rights
For uses other than private, please contact the USC Digital Library at cisadmin@lib.usc.edu
Date Created
1933
Creator
Carter, Joseph E.
(photographer),
Dick Whittington Studio
(photographer)
Publisher
University of Southern California. Libraries
(digital)
Type
images
,
texts
Format
5 photographs: b&w, negative, 5x7 in. in envelope
(aacr2),
5x7 in.
(format),
B/W Nitrate
(format),
negatives
(aat),
photographs
(aat)
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