Christmas card negatives, Southern California, 1932 [image 1]

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Photograph of Christmas card negatives, Southern California, 1932. Throughout the West; Pennzoil [ilg]ergh [ilg]ht!; Army Air Service Selects Pennzoil; Since 3 men struggled with a ‘1-man top’ Pennzoil has always given Satisfaction” – signage on magazines. “Blue Diamond” – on truck. “Swanfeldt” – on building. “Broadway Arcade Building” – on building. “Union 76” – on gas tank. “Dallas, Columbia Nite Coach Lines Inc.” – signage on bus. “Luthers Automotive Service, Try Our New ‘One Stop’ Lubrication; Hyvis” – signage on building. “1212” – address on building. “San Francisco Chronicle; Elimination Planned as Hotel Trag[edy]; Prior Estate Auction Yields $2,091,000, Group of Heirs Are Heavy Purchasers; I.O.U. Onl[y], Security Deal Sul[ilg], Dog Visiting in S.F. Sings Bass” – signage on newspaper. “Citizen’s National Trust & Savings Bank” – on building. “Leo J. Meyberg Co.” – on building. “Pecan Roll ¼ 10¢; Salesroom, Counter” – signage in market. “7M8815” – on license plate. “This Store Believes in Quality, Iris Fine Foods at Fair Prices” – on plaque. “Mineral Water Dunl[ilg]; Office” – signage on building. “Restores Health, Maintains Vitality, Gives Joy to Living” – signage on water stand. “Ice Cold Mission Orang Grapefruit” – signage on truck. “The Wholesale Paper & Twine Co. Inc.” – on building. “Hyvis Motor Oil, Super Refined Pennsylvania Oil” – on sign. “Max Factor’s Theatrical and Society Make-Up Studio” – signage on building. “Special Motor Police Pierce Bros Police 1” – signage on badge. “Dash Granulated Concentrated Soap, 5 Pounds Net Weight” – signage on box. “[Sp]ecial [ilg]oves” – on sign. “School Bus” – on bus. “The Owl Drug Co.” – on building. “Helms [B]akeries, Appointed Exclusive Olympic Bakers, The Breed Made by the Exclusive Olympic Bakers, Daily at Your Door, Win” – signage on bus. “PCJ8105” – on license plate. “Price-Pfister, Brass M[anu]facturin[g] Co. Los Angeles” – on book. “Warner [Bros.]; [Bar]bara Stanwyck” – signage on building. “8th Annual Radio Show Beautiful Ambassador Auditorium, Sept[ember] 1 To 6 Incl[uded]” – signage on truck. “[ilg] Zona de Mexico, LA Opinion, Combate Con Los Comunistas En La[ilg] De LA Habana” – on newspaper. “Union Se[rvice] St[ation]” – on building. “76” – on gas tanks. “Bradleys Pies; Hauser Pride Sausage; Eagle Bakery Quality Donu[ts]; Tait's Special Box Lunch; Avalon Lunch; Perfection Cake; Sausage Frankfurt Style, Wilson & Co.; Chic; Koll's Donuts and [ilg]; Coffee Dunker Donuts” – signage on boxes. “Now is no time to add to your worries with skidding tires… [ilg]s an unusual deal by which you can give your car the skid sa[ilg] [ilg]e’s new Twin-Tread plus the famous beauty of Vogue’s white si[ilg]; [ilg] will save you from $10 to $25 to read this and send [ilg] the attached reply card. [ilg]is how I can do it. At the time of year I sell a [ilg] many used tires. Due to some recent quantity [ilg] my stock is low. Consequently I can afford to give [ilg]he most unusual trade-in allowance for your used [ilg] you can get in Los Angeles. [ilg] tread of the tires on your car or your wife’s car we weather safety than you’ve ever known. In [ilg] slippery pavement they grip and hold even m[ilg] their famous predecessors – the Vogue Chev[ilg]. Notice these new Vogue Twin-Treads on [ilg] [Rolls] Royces, Pierce Arrows and Cadillacs on Wils[hire] [Bou]levard. They’re not made for small cars, you [ilg] their beauty is akin to their rugged strength [ilg] guaranteed for 30,000 miles) and their unusu[al] [ilg]” – on article. “Show” – on building. “Kraft Mayonnaise, Kraft Cottage Cheese” – signage on truck. “Oven Ready Biscuits; Kraft” – signage on boxes. “5 for $1.00” – on sign. “Mission Dry Sparkling” – on bottles. “Silk’s Supreme Prepared Spanish Style Rice – simply heat and eat; Get a Can From Your Grocer Today” – signage on truck. “Savory” – on crates. “Ward, M[anu]f[acture]d by Ward Heater Company, Ltd.” – on heater. “The Saturday Evening Post; Good Housekeeping; Pictorial Review; Ladies Home Journal; Physical Culture; Parents’ Magazine; Better Homes & Gardens; Sunset Magazine; Liberty” – signage on magazines. “Xth Olympiad Los Angeles 1932, Complete Program of Events and Map, California Bank” – signage on brochures. “Joannes Bros. Co.” – on building. “Ben-Hur Coffee, Coffee Products of America” – signage on truck. “Richfield Merry Christmas” – on sleigh. “The May Co.” – on building. “[Amba]ssador Hotel” – on wall. “Ambassador Hotel” – on building.

Asset Metadata

Title Christmas card negatives, Southern California, 1932 [image 1]

Subject Photographs (lcsh)

Tags OAI-PMH Harvest

Type images

Rights For uses other than private, please contact the USC Digital Library at cisadmin@lib.usc.edu

Access Conditions Contact: Special Collections, Doheny Memorial Library, Libraries, University of Southern California, Los Angeles, CA 90089-0189; specol@usc.edu

Permanent Link (DOI) https://doi.org/10.25549/whit-c170-72366

Identifier DW-1932-12-22-110~01.TIF (filename), whit-c170-72366 (legacy record id)

IIIF ID [Document.IIIFV3ID]

DM Record ID 72366

Unique identifier UC12206071

Legacy Identifier DW-1932-12-22-110/DW-1932-12-22-110~01.TIF

Type Image

Resolution 35.7 in × 29.9 in at 300dpi
90.8 cm × 75.9 cm at 300dpi

Inherited Values

Title Christmas card negatives, Southern California, 1932

Inherited Title Christmas card negatives, Southern California, 1932 (title)

Description 5 photographs of Christmas card negatives, Southern California, 1932. "12-22-110; 1932; Photo By "Dick Whittington; for: Whittington, X-mas card ne[gatives]; Phone: REpublic 5148; 3845 Wisconsin St., Los Angeles, Calif[ornia]; ask anyone"-- on envelope.