Please, don't buy Coors beer!

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Description

Black text and graphics on white paper. The center of the poster contains a circle with a strikethrough; inside the circle is a can of Coors beer.Additional text describes the history and motivations of the 1977 Coors boycott.

Asset Metadata

Title Please, don't buy Coors beer!

Contributor Coll2018-001 ONE Archives LGBTQ Poster Collection (provenance), Donated as part of the Morris Kight McCadden Place Collection. (donor)

Publisher Allied Printing (original), Los Angeles (original), University of Southern California. Libraries (digital)

Subject Boycotts (subject), Coors Boycott Committee/Los Angeles (corporate name)

Tags OAI-PMH Harvest

Type images

Format 1 print : lithograph, black and white (format), image/tiff (imt), posters (aat), sheet 58 x 39 cm (poster format). (format)

Language English

Source ONE Archives: Posters and Graphic Materials (subcollection), ONE National Gay and Lesbian Archives (collection), University of Southern California (contributing entity)

Relation References Online Archive of California: https://oac.cdlib.org/findaid/ark:/13030/c89p37jd/ (references)

Repository Email askone@usc.edu

Repository Name ONE National Gay & Lesbian Archives

Repository Location 909 West Adams Boulevard, Los Angeles, California, 90007; phone (213) 821-2771

Rights The copyright status for this work is undetermined. For more information, see https://rightsstatements.org/page/UND/1.0/?language=en

Access Conditions This online display has been made possible by a generous grant from the Council on Library and Information Resources. For access to the physical items, contact ONE Archives at askone@usc.edu; or...

Permanent Link (DOI) https://doi.org/10.25549/one-c4-45379

Identifier box 16 (box), P01630 (call number), one-2018001-p01630~01.tif (filename), one-c4-45379 (legacy record id)

IIIF ID [Document.IIIFV3ID]

DM Record ID 45379

Unique identifier UC12344393

Legacy Identifier one-2018001-p01630~01.tif

Type Image

Internet Media Type image/tiff

Resolution 15.0 in × 22.2 in at 300dpi
38.1 cm × 56.4 cm at 300dpi

Transcript (If available)

Content

Please...

DON'T BUY

n early 1977, organized labor and along with it pension credits,
across America, representing health and welfare coverage for
more than 20 million working workers and their families and other
men and women in the AFL-CIO benefits. Coors directed a massive
and the Teamsters, launch : y of union negotiated bene-
tionwide boycott of Coors beer distributorships from
duced by the Adolphs te corporate head-
of Golden, Coloras carter = quar olorado. Its sole
the a. O : g! 1G pul : workers in a totally
the American p a t position. The
purchasing C the boycott in

ry public int peripheral iS-
country cc ‘ | which you
rights and | a clude:

boycott anc
Coors ant

The bo ATION
; boycott w |
tronage of DURING

of its vicious |

sons with alter®
any political cred
of the Coors family.
Brewery actualize
through its vicious tactics Bel
Colorado Brewery and here in South:
ern California among heretofore un-
ion Coors beer delivery drivers.

a ! ing people who
“have | Bul ec tale ee
d ives destroyed by
not to buy this product
S corporation.
: 1 faceless thousands more ask
you to not buy Coors as an incentive
to other corporations to refrain from
destroying human dignity in pursuit

At its brewery, Coors routinely of corporate profits and to halt dic-
conducted personal locker searches, tatorial control over the lives of their
imposed lie detector tests, refused to workers.

hire women and minorities, and had
a pre-employment questionnaire
which delved into such areas as a
person's sexual proclivities.
Brewery Union struck the company

PLEASE JOIN OUR BOYCOTT.
DON’T DRINK COORS. FOR

Tie FURTHER INFORMATION,
PLEASE WRITE OR CALL THE

on April 5, 1977. In Southern Cal- COORS BOYCOTT eS
ifornia virtually every Coors employ- (213) 381-3571, 1616 West Ninth
ee delivery job covered under union Street, Los Angeles, California,
contracts went down the drain— 90015.
Guy Lewis, Michael J. Riley, President M.E. Anderson, Director
Teamster Coors Boycott Southern California Joint Western Conference
Chairman Council of Teamsters 42 of Teamsters

| . a? |

Inherited Values

Title ONE Archives: Posters and Graphic Materials

Description ONE National Gay & Lesbian Archives is the oldest active Lesbian, Gay, Bisexual, Transgender, Queer, Questioning (LGBTQ) organization in the United States and the largest repository of LGBTQ materials in the world. Founded in 1952, ONE Archives currently houses over two million archival items including periodicals, books, film, video and audio recordings, photographs, artworks, organizational records and personal papers.

A small subset of this material has been digitized and is available online.

For additional information about the Archives, please see our Website (https://one.usc.edu/).

ONE Archives’ digital collections have been made possible by generous support from the California State Library (https://www.library.ca.gov), the Council on Library and Information Resources (CLIR) (https://www.clir.org/), The GRAMMY Foundation (https://www.grammy.com/grammy-foundation), the National Endowment for the Humanities (NEH) (https://www.neh.gov/), ONE Archives Foundation (https://www.onearchives.org), and a USC Libraries Dean's Challenge Grant.

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