Dick Whittington Photography Collection, 1924-1987

Roofing paper, etc., Southern California, 1932

Roofing paper, etc., Southern California, 1932 [image 1]

(USC DC Image)

Roofing paper, etc., Southern California, 1932 [image 1]

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Photograph of roofing products, Southern California, 1932. "Certain-teed, We Seel Certain-teed Roofing and Asphault Shingles" -- sign above products. "Green Mineral Surfaced, Certain-teed, Certain-teed Products Corporation, Quality Made Certain - Satisfaction Guaran - teed, The label, which is placed only on products of known high quality, is the market's pledge of honest value and [ilg] service. The roofing is the highest quality made. On roofs of all types and in all climates. Certain-teed is giving [ilg] service. Every step in the process of its manufacture is in strict accordance with tried and [ilg]. Before leaving the factory, the product must be worthy of bearing the Certain-teed label. No roofing tests can tell you in advance how long the roof will last. The only safe test is the [ilg] on the roof. Therefore the consumer is entitled to know the name of the maker and his [ilg] there are many inferior roofings on the market, we give assurance to both consumer and [ilg[that we are always willing and ready to stand behind products bearing the Certain-teed label. Sufficient To Cover 100 Square Feet Of Roof Space. Nails And Lap Cement Packed In Center Of Roll; Directions For Laying, [ilg] weather warm this Roofing. Unroll Roofing-inner side down as shown. Lap end j[ilg] these joints away from gable edge and stagger as shown in illustration. Overlap each [ilg] 2 inches apart. [ilg[ must be clean, dry and free from knot holes. They must be nailed firmly to [ilg] together. Cement all laps carefully - make water tight joints everywhere. Lay Roofing so that [ilg] no against them. Drive nails with care - if one is driven into an opening or crack it will [ilg] the damaging repaired by withdrawing nail and filling hole with plastic cement. [ilg] walking on Roofing. Lay valleys, ridges, hips and flashings as illustrated above.; Tile Color Mineral Surfaced, Certain-teed Reg U.S. Pat[ent] Off.; Roofing, This Roofing Manufactured under Patent No. 1636750, Manufactured in U.S.A., Certain-teed Products Corporation, General Offices - New York; Red Mineral Surfaced; Blue Black Mineral Surfaced" -- signage on products. "Certain-teed Gyps[ilg]m Wall Board" -- on sticker on board.

Asset Metadata

Title Roofing paper, etc., Southern California, 1932 [image 1]

Subject Advertising (lcsh)

Tags OAI-PMH Harvest

Type images

Rights For uses other than private, please contact the USC Digital Library at cisadmin@lib.usc.edu

Access Conditions Contact: Special Collections, Doheny Memorial Library, Libraries, University of Southern California, Los Angeles, CA 90089-0189; specol@usc.edu

Permanent Link (DOI) https://doi.org/10.25549/whit-c170-52850

Identifier DW-1932-10-06-31~01.TIF (filename), whit-c170-52850 (legacy record id)

IIIF ID [Document.IIIFV3ID]

DM Record ID 52850

Unique identifier UC12138980

Legacy Identifier DW-1932-10-06-31/DW-1932-10-06-31~01.TIF

Type Image

Resolution 32.5 in × 23.0 in at 300dpi
82.5 cm × 58.5 cm at 300dpi

Inherited Values

Title Roofing paper, etc., Southern California, 1932

Inherited Title Roofing paper, etc., Southern California, 1932 (title)

Description 4 photographs of roofing products, Southern California, 1932. "Subject: Roofing paper, etc[etera]; Client: Seaside Products (Certain Teed), 1228 Produce St[reet], Mr. Rice; Original Print Order: 1 ea[ch]; Size: 8x10; Finish: gl[ossy]; Job: 10-6-31; Year: 1932" -- on envelope front. "Operator's Report (Name): Joe; Original Photographs-Size: 4- 8x10; Amount: 7.50" -- on envelope back.

Subject Advertising (lcsh), Certain-teed Products Corporation (corporate name), Rice (personal name), Seaside Products (corporate name), Underwriters Laboratories (corporate name)

Coverage Spatial California (states), California, Southern (region), USA (countries)

Coverage Temporal 1932

Inherited Subject Advertising (lcsh), Certain-teed Products Corporation (corporate name), Rice (personal name), Seaside Products (corporate name), Underwriters Laboratories (corporate name)

Repository Email specol@lib.usc.edu

Repository Name USC Libraries Special Collections

Repository Location Doheny Memorial Library, Los Angeles, CA 90089-0189

Rights For uses other than private, please contact the USC Digital Library at cisadmin@lib.usc.edu

Date Created 1932

Creator Carter, Joseph E. (photographer), Dick Whittington Studio (photographer)

Publisher University of Southern California. Libraries (digital)

Type images, texts

Format 4 photographs: b&w, negative, 5x7 in. in envelope (aacr2), 5x7 in. (format), B/W Nitrate (format), negatives (aat), photographs (aat)

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Roofing paper, etc., Southern California, 1932

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