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Digital Library
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Dick Whittington Photography Collection, 1924-1987
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Billboards, Pacific Outdoor Advertising, Southern California, 1935
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Billboards, Pacific Outdoor Advertising, Southern California, 1935 [image 2]
(USC DC Image)
Billboards, Pacific Outdoor Advertising, Southern California, 1935 [image 2]
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Description
Photograph of billboard for Balto Dog and Cat Food, Southern California, 1935. "[The] Cres[ilg], [o]f personal ser[ilg]; [ilg]rs" -- signage on building. "Pacific Outdoor Advertising Co.; Feed Balto,...it's safe; veterinarians warn against cheap 'scrap' foods; contents [ilg], Balto, dog and cat food" -- on billboard.
Asset Metadata
Title
Billboards, Pacific Outdoor Advertising, Southern California, 1935 [image 2]
Subject
Advertising
(lcsh)
Tags
OAI-PMH Harvest
Type
images
Source
University of Southern California
(contributing entity)
Rights
For uses other than private, please contact the USC Digital Library at cisadmin@lib.usc.edu
Access Conditions
Contact: Special Collections, Doheny Memorial Library, Libraries, University of Southern California, Los Angeles, CA 90089-0189; specol@usc.edu
Permanent Link (DOI)
https://doi.org/10.25549/whit-c170-54263
Identifier
DW-1935-04-13-110~02.TIF (
filename
), whit-c170-54263 (
legacy record id
)
IIIF ID
[Document.IIIFV3ID]
DM Record ID
54263
Unique identifier
UC12159919
Legacy Identifier
DW-1935-04-13-110/DW-1935-04-13-110~02.TIF
Type
Image
Resolution
32.4 in × 23.1 in at 300dpi
82.3 cm × 58.7 cm at 300dpi
Inherited Values
Title
Billboards, Pacific Outdoor Advertising, Southern California, 1935
Inherited Title
Billboards, Pacific Outdoor Advertising, Southern California, 1935 (
title
)
Description
2 photographs of billboard advertisements for Eastside Beer and Balto Dog and Cat Food, Southern California, 1935. "Subject: Billboards, Silverwoods, Eastside-- 2, Lucerne, Balto, Fuller paint, Jantzen; Client: Pac[ific] Outdoor Adv[ertising], cap. 8193; Original Print Order: 12-- #1, 12 #2, 6 #3, 3 #4, 6 #5, 8 #6, 12 # 7, 1 #1, 12 #2, 2 #2, 1 #1; Size: 8x10, 9 1/4 x 5 7/8; Finish: gl[ossy]; Mount: 3 to be colored, linen 8 [inches], not so dark, [not] too [dark], Originals; Year: 1935; Job: 4-13-110" -- on envelope front.
Subject
Advertising
(lcsh),
Balto Dog and Cat Food
(corporate name),
Eastside Beer
(corporate name),
Los Angeles Brewing Co.
(corporate name),
Pacific Outdoor Advertising Co.
(corporate name)
Coverage Spatial
California
(states),
California, Southern
(region),
USA
(countries)
Coverage Temporal
1935
Inherited Subject
Advertising
(lcsh),
Balto Dog and Cat Food
(corporate name),
Eastside Beer
(corporate name),
Los Angeles Brewing Co.
(corporate name),
Pacific Outdoor Advertising Co.
(corporate name)
Repository Email
specol@lib.usc.edu
Repository Name
USC Libraries Special Collections
Repository Location
Doheny Memorial Library, Los Angeles, CA 90089-0189
Rights
For uses other than private, please contact the USC Digital Library at cisadmin@lib.usc.edu
Date Created
1935
Creator
Dick Whittington Studio
(photographer)
Publisher
University of Southern California. Libraries
(digital)
Type
images
,
texts
Format
2 photographs: b&w, negatives, 5x7 in. in envelope
(aacr2),
5x7 in.
(format),
B/W Nitrate
(format),
negatives
(aat),
photographs
(aat)
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Billboards, Pacific Outdoor Advertising, Southern California, 1935
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