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Dick Whittington Photography Collection, 1924-1987
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Placement of signs in stations etc., Southern California, 1930
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Placement of signs in stations etc., Southern California, 1930 [image 4]
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Placement of signs in stations etc., Southern California, 1930 [image 4]

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Description
Photograph of gas station, Southern California, 1930. "Used Cars, 3122; Richfield Ethyl; Suprme Pennsylvania Quality, Pennzoil, Safe Lubrication; Starts Quicks, Gilmore Blu-Green Gasoline, [ilg] at no extra cost; Richfield, the Gasoline of Power, Mascot Gasoline, Quaker State Motor Oil, Certified Guaranteed; Gilmore Blu-Green Gasoline, Monarch of All; Richfield, 'The Gasoline of Power'; stop your motor; Drive in for Veedol Complete Lubrication; Motor, Transmission, Differential, Chassis; Richfield, Richlube, [ilg]; Alemite Lubrication; Washing, Polishing, Ste[ilg] Cleaning; Chasis Stem Clean &1.50 up; Veedol, Erkes, Lubricating Laboratories; Erkes, Accessories, Tires, Tubes, Washing, Polishing, Houston Auto Electr[ic], tire department"-- on signs. 
Asset Metadata
Title Placement of signs in stations etc., Southern California, 1930 [image 4] 
Subject Automobiles  (lcsh), Men  (lcsh), Service stations  (lcsh), Signs and signboards  (lcsh) 
Tags OAI-PMH Harvest 
Type images
Rights For uses other than private, please contact the USC Digital Library at cisadmin@lib.usc.edu 
Access Conditions Contact: Special Collections, Doheny Memorial Library, Libraries, University of Southern California, Los Angeles, CA 90089-0189; specol@usc.edu 
Permanent Link (DOI) https://doi.org/10.25549/whit-c170-16314 
Identifier DW-1930-02-03-14~04.TIF (filename), whit-c170-16314 (legacy record id) 
IIIF ID [Document.IIIFV3ID] 
DM Record ID 16314 
Unique identifier UC12058401 
Legacy Identifier DW-1930-02-03-14/DW-1930-02-03-14~04.tif 
Type Image 
Internet Media Type image/tiff
Resolution 32.2 in × 23.0 in at 300dpi
81.9 cm × 58.4 cm at 300dpi 
Inherited Values
Title Placement of signs in stations etc., Southern California, 1930 
Inherited Title Placement of signs in stations etc., Southern California, 1930 (title) 
Description 7 photographs of signs at gas stations, Southern California, 1930. "Subject: placement of signs in stations etc.; Agency: Johnson-Ayres Co.; Client: Pennzoil Co., 155- W[est] Washington; Classifications: -4-, 19.80-; Original print order: 2 ea[ch]-#1-#2, #5, 1 ea[ch] off rest; Size: 8x10; Finish: gloss, Gloss; Mount: ch[ar]ge for 3-8x10 only; Year: 1930; Job: 2-3-14" -- on envelope front. "Operator's report: Dick & Joe; Original photographs: 7; Size: 8x10 @ 1.00; Miles: 55; Hours: 5; Time: @ 1.50; Amount: $7.00, 3.85, 7.50; #? Mr. Fonda" -- on envelope back. 
Subject Automobiles  (lcsh), Dick  (personal name), Fonda  (personal name), Johnson-Ayres Co.  (corporate name), Men  (lcsh), Pennzoil Co.  (corporate name), Service stations  (lcsh), Signs and signboards  (lcsh) 
Coverage Spatial 155 West Washington (roadway), 3201 Beverly Boulevard (roadway), California (states), California, Southern (region), USA (countries) 
Coverage Geocoordinate 34.072602,-118.28313 (point) 
Coverage Temporal 1930 
Inherited Subject Automobiles  (lcsh), Dick  (personal name), Fonda  (personal name), Johnson-Ayres Co.  (corporate name), Men  (lcsh), Pennzoil Co.  (corporate name), Service stations  (lcsh), Signs and signboards  (lcsh) 
Repository Email specol@lib.usc.edu
Repository Name USC Libraries Special Collections
Repository Location Doheny Memorial Library, Los Angeles, CA 90089-0189
Rights For uses other than private, please contact the USC Digital Library at cisadmin@lib.usc.edu 
Date Created 1930 
Creator Carter, Joseph E. (photographer),  Dick Whittington Studio (photographer) 
Publisher University of Southern California. Libraries (digital) 
Type images
Format 5x7 in. (format), 7 photographs: b&w, negative, 5x7 in. in envelope (aacr2), B/W Nitrate (format), negatives (aat), photographs (aat) 
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Placement of signs in stations etc., Southern California, 1930
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Placement of signs in stations etc., Southern California, 1930 
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