Access Conditions Contact: Special Collections, Doheny Memorial Library, Libraries, University of Southern California, Los Angeles, CA 90089-0189; specol@usc.edu

Permanent Link (DOI) https://doi.org/10.25549/whit-m2621

Identifier DW-911-96-2 (call number), DW-911-96-2-ISLA (filename), isla id: 3896 (identifying number), isla id: S-4237 (identifying number), whit-m1 (legacy collection record id), whit-m2804 (legacy collection record id), whit-c170-21544 (legacy record id), whit-m2621 (legacy record id)

IIIF ID [Document.IIIFV3ID]

DM Record ID 21544

Unique identifier UC12072600

Legacy Identifier DW-911-96-2-ISLA.tiff

Type Image

Internet Media Type image/tiff

Resolution 15.8 in × 12.9 in at 300dpi
40.2 cm × 32.8 cm at 300dpi

Inherited Values

Title Getty -- Faces of LA, 1936-1958

Description The "Dick" Whittington Studio was the largest and finest photography studio in the Los Angeles area from 1924 to 1987. Specializing in commercial photography, the Whittington Studio took photographs for nearly every major business and organization in Los Angeles; in so doing, they documented the growth and commercial development of Los Angeles. Clients included Max Factor, the Broadway, Bullock's, and May Co. department stores, the California Fruit Growers Association, Signal Oil, Shell Oil, Union Oil, Van de Kamp's bakeries, Forest Lawn, Sparkletts Water, CBS, Don Lee Television, Goodyear Tire and Rubber, real estate developers, construction companies, automobile, aircraft, and railroad companies, and drive-in theaters. Another notable client was the University of Southern California, which contracted with the Whittington Studios for coverage of athletic and other events. The collection consists primarily of roughly 500,000 negatives; the rest are photoprints.

Supporters

The collection is only partially digitized, but thanks to the generous help of the National Endowment for the Humanities (NEH) and the National Historical Publications and Records Commission (NHPRC), the USC Libraries has digitized 76,645 at-risk negatives in obsolete formats from the 1920s to 1940s.

Coverage Temporal 1924/1987

Linked assets

Getty -- Faces of LA, 1936-1958

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The interior of King's Market showing the cashier, produce section, and advertisements such as a 22-ounce bottle of root beer for 5 cents

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The Olympic Auditorium advertising a world championship wrestling match

The windmill sign on top of Farmers Market, with the Hollywood Hills in the distance

A Thriftimart on Degnan Boulevard in Leimert Park

An aerial view of Farmers Market and Gilmore Stadium, looking north

A woman wearing a palm tree brooch is being assisted by a man working at the produce stand at the Farmers Market

A man gets his change from the woman working at the egg counter at the outdoor Farmers Market, while two young women with wicker shopping carts stand nearby

Looking at Farmers Market and its parking lot full of cars from the corner of Third Street and Fairfax Avenue

The Ambassador Hotel and Cocoanut Grove advertising The Andrews Sisters, as well as Eddie Bergman and the Cocoanut Grove Orchestra

An aerial view looking southeast over Gilmore Stadium, Farmers Market, and the surrounding area

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A corner view of Desmond's, a mens clothing store, in Westwood

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