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USC
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Digital Library
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Dick Whittington Photography Collection, 1924-1987
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Getty -- Faces of LA, 1936-1958
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Looking north along Broadway from the intersection of West Olympic Boulevard at the activity of the streets
(USC DC Image) 

Looking north along Broadway from the intersection of West Olympic Boulevard at the activity of the streets

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Description
Looking north along Broadway from the intersection of West Olympic Boulevard at the activity of the streets.; Streetscape. Horizontal photography. 
Asset Metadata
Title Looking north along Broadway from the intersection of West Olympic Boulevard at the activity of the streets 
Creator Dick Whittington Studio (photographer) 
Publisher University of Southern California. Libraries (digital) 
Date Created 1936/1958 
Subject ABC Beer  (subject), Downtown  (subject), Signal Gasoline  (subject) 
Tags OAI-PMH Harvest 
Place Broadway (roadway), California (states), California, Southern (region), Downtown Los Angeles (city or populated place), Los Angeles (city or populated place), Los Angeles (counties), Texaco (manmade features), The May Company (manmade features), United Artists Theatre (manmade features), USA (countries), West Olympic Boulevard (roadway) 
Temporal Subject 1936/1958 
Type images
Format 1 photograph : photoprint, b&w (aacr2), photographic prints (aat), photographs (aat) 
Source Dick Whittington Photography Collection, 1924-1987 (collection), Getty -- Faces of LA, 1936-1958 (subcollection), University of Southern California (contributing entity) 
Repository Email specol@lib.usc.edu
Repository Name USC Libraries Special Collections
Repository Location Doheny Memorial Library, Los Angeles, CA 90089-0189
Rights For uses other than private, please contact the USC Digital Library at cisadmin@lib.usc.edu 
Access Conditions Contact: Special Collections, Doheny Memorial Library, Libraries, University of Southern California, Los Angeles, CA 90089-0189; specol@usc.edu 
Permanent Link (DOI) https://doi.org/10.25549/whit-m2734 
Identifier DW-B5-50A-15 (call number), DW-B5-50A-15-ISLA (filename), isla id: 4009 (identifying number), isla id: S-4350 (identifying number), whit-m2804 (legacy collection record id), whit-c170-21654 (legacy record id), whit-m2734 (legacy record id) 
IIIF ID [Document.IIIFV3ID] 
DM Record ID 21654 
Unique identifier UC12072651 
Legacy Identifier DW-B5-50A-15-ISLA.tiff 
Type Image 
Internet Media Type image/tiff
Resolution 16.4 in × 13.6 in at 300dpi
41.6 cm × 34.5 cm at 300dpi 
Inherited Values
Title Getty -- Faces of LA, 1936-1958 
Description The "Dick" Whittington Studio was the largest and finest photography studio in the Los Angeles area from 1924 to 1987. Specializing in commercial photography, the Whittington Studio took photographs for nearly every major business and organization in Los Angeles; in so doing, they documented the growth and commercial development of Los Angeles. Clients included Max Factor, the Broadway, Bullock's, and May Co. department stores, the California Fruit Growers Association, Signal Oil, Shell Oil, Union Oil, Van de Kamp's bakeries, Forest Lawn, Sparkletts Water, CBS, Don Lee Television, Goodyear Tire and Rubber, real estate developers, construction companies, automobile, aircraft, and railroad companies, and drive-in theaters. Another notable client was the University of Southern California, which contracted with the Whittington Studios for coverage of athletic and other events. The collection consists primarily of roughly 500,000 negatives; the rest are photoprints.
 
Supporters
 
The collection is only partially digitized, but thanks to the generous help of the National Endowment for the Humanities (NEH) and the National Historical Publications and Records Commission (NHPRC), the USC Libraries has digitized 76,645 at-risk negatives in obsolete formats from the 1920s to 1940s.
  
Coverage Temporal 1924/1987 
Linked assets
Getty -- Faces of LA, 1936-1958
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Getty -- Faces of LA, 1936-1958 
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