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POPSTAR: the agency solution for improving fatherhood program outcomes

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POPSTAR: the agency solution for improving fatherhood program outcomes

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Content DAD-EASE POPSTAR 1
DAD-Ease POPSTAR : The Agency Solution for Improving Fatherhood Program
Outcomes
Laura A. Borland
Suzanne Dworak-Peck School of Social Work, University of Southern California
SOWK 725c: Capstone Project Proposal
Dr. Renee Smith-Maddox
May 2024

DAD-EASE POPSTAR 2
Abstract
Agencies receive federal and state funding for fatherhood initiatives, but strict limitations and
inflexibility in spending present significant barriers. Despite the availability of discretionary
funds, the impact of these resources remains limited, with funds largely underutilized. Since
program participation remains low as fathers are often distrustful of the proposed help being
offered due to perceived marginalization of their parental role and governmental interference in
parent-child relationships, new strategies and opportunities to expand funding and outreach
efforts must be identified and introduced. By enhancing their overall capabilities and rooted in
the Utilization-Focused Evaluation (UFE) theoretical framework, capacity building, tailored to
agencies offering fatherhood programs, will help them overcome these constraints by
strengthening their functional performance and identifying innovative approaches and strategies
to amplify the reach, range, and quality of their services, harnessing their unique power to better
support fathers and their families through their programs. Strategic investment, such as
technology infrastructure and organizational development, can increase participation rates so
more fathers gain access to support networks, educational resources, and counseling services that
are crucial in fostering healthy relationships with their children. This deepened involvement may
lead to stronger emotional bonds, enriched communication, and improved co-parenting skills,
ultimately benefiting the quality of children’s lives. Influenced by the Social Work Grand
Challenge of “ensuring healthy development for all youth”, understanding the landscape of
fatherhood programs currently offered, provides a baseline for reimagining and reframing them
to be more attractive and responsive to stakeholders and fathers to ultimately expand agencies’
participation and success rates.

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Contents
Acknowledgements ………………………………………………………………………………4
Positionality Statement……………………………………………………………………………5
Problem of Practice and Literature Review………………………………………………………6
Conceptual Theoretical Framework……………………………………………………………..11
Methodology……………………………………………………………………………………..12
Project Description………………………………………………………………………………16
Implementation Plan…………………………………………………………………………….21
Conclusions and Implications………………………………………………………………….. 23
Reference List…………………………………………………………………………………...27
Appendix A POPSTAR Logic Model…………………………………………………………...30
Appendix B. Mockups…………………………………………………………………………. 31
Appendix C. Minimum Viable Product (MVP)…………………………………………………45
Appendix D. Data Collection and Reporting Forms……………………………………………47
Appendix E. Infrastructure……………………………………………………………………...48
Appendix F. Prototype…………...……………………………………………………………...56
Appendix G. Implementation Plan & Strategies ……………………………………………….57
Appendix H. Additional Components for Implementation.…………………………………….63
Acknowledgements

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I am immensely grateful for the support and contributions from all those who have
participated in my doctoral pursuit and the development of my capstone proposal, focused on
supporting fathers and families. This academic journey has been the most transformative of my
life and your unwavering guidance and encouragement have been pivotal in shaping my growth.
There have been people of note who have made a lasting impact on me, and I must extend my
heartfelt appreciation to these specific individuals and groups.
Firstly, my family, especially of my late father, Lawrence Borland, who exemplified the
distinction between a dad and a father, and whose love, and influence continue to inspire me. To
the best External Design Team: Dr. Nakia Baylis, the oracle of evaluation science who stretched
my thinking, and Dr. Julie Cederbaum, a supremely talented professor, whose unique expertise
shed new light on the focus area of my research. To Dr. Renee Smith-Maddox, as my first
professor in this DSW program and fittingly, my last, your insights have been invaluable, and I
thank you for embodying the warmth and empathy we needed to traverse the rigor of this
academic exercise. My cohort members, Pamela Powell, Benjamin Nakamura, Andre Ward, and
Alana White (the structure for us), thank you for creating our family. To the agencies, friends,
and strangers for sharing their perspectives on the challenges faced by fathers and families, thank
you for enriching my research.
Lastly, I extend my thanks to the DSW program at University of Southern California for
aligning with my vision of creating a positive impact on the world. Together, we are making a
meaningful difference. Fight on!
Laura A. Borland

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DAD-Ease POPSTAR (Presenting Organizations offering Parenting Programs with
Strategic Technical Assistance and Resources)
Positionality Statement
When I see an injustice, even if it is not my own, and I have within my realm the means to
rectify that wrong, I am committed to doing so.
As a 49-year-old, Jamaican-American, Black woman without children, who grew up in a
two-parent upper middle-class household, with parents married for over 50 years, and with an
active dad in my life and my siblings, I recognize that the idea of fathers receiving unequal
treatment in parenting is not a known experience for me. In fact, I was first exposed to the plight
of fathers during a team project during the first semester of the USC doctoral program when as a
group we sought to design a financial literacy tool for noncustodial fathers. That research
exercise exposed the multilayered, systemic, and pervasive disparities and constraints that fathers
experience through every facet of their world: work, family court, home life, and community. I
was intrigued and has since ignited my passion for this population, and a recollection of
experiences with this area of focus.
Over twenty years ago, I worked in the male-dominated industries of construction and
manufacturing, and was frequently exposed to anecdotal stories from colleagues about issues
related to child support, custody battles, and the perceived unfairness of the family court system.
During those years, I witnessed firsthand the embarrassment and frustration that arises
from being served court documents while at work or facing work suspensions due to a suspended
driver's license caused by unpaid child support. These experiences, coupled with my own belief
in fairness and justice, have deeply influenced my ethos and led me to delve into the work related

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to promoting parenting parity. As a macro-thinker and innovator, I have ideated and identified an
ecosystem of solutions that center around parenting equity in the workplace and community. The
one solution that can have maximum reach and impact relatively quickly is providing capacity
building to agencies that are recipients of fatherhood grants and offer fatherhood programs.
In my exploration of this issue, I have come to understand the poor results and limitations
that agencies offering fatherhood programs often face with low program participation and grant
utilization restrictions. For fathers, entry into these initiatives is mandated, not voluntary, thereby
contributing to the apathy and lack of engagement. This realization has further strengthened my
resolve to identify strategies and solutions that fortify the capabilities of agencies to perform
their functions effectively, efficiently, and with sustenance. Through my capacity building
efforts, I aim to bridge the gaps in existing fatherhood programs and maximize their impact. By
collaborating closely with agencies, I hope to identify innovative approaches that agencies can
deploy, such as strategic planning, organizational restructuring, or other capabilities, that
empower and support fathers, ultimately contributing towards a more equitable and just society.
Together, we can create opportunities for agencies to become trusted arbiters of the impactful
work they do for fathers, thereby expanding their program’s reach and completion success.
Problem of Practice and Literature Review
Fatherhood programs play a vital role in supporting fathers' involvement in their
children's lives, yet agencies often face challenges in attracting participants (Pearson & Fagan,
2019). One key barrier is that fathers inherently distrust these programs as these are most often
funded by federal and state grants; the same entities that levy harsh enforcement mechanisms in
cases of child support arrears and custody disputes (Katz, 2019; Brito, 2019). The fear of

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exacerbated adverse consequences, including increased scrutiny and punitive measures, acts as a
deterrent for fathers considering participation in these programs. This paradoxical situation of
agencies having the means to offer relevant services and resources to fathers, and fathers
expressing apathy to receiving those resources, creates significant obstacles to accessing
much-needed support to strengthen their parenting skills and relationships with their children
(Pearson & Fagan, 2019).
For fathers, in general, their concerns have merit. For nonresident fathers, or fathers who
live outside the home where their children are, their distress is even more acute. For instance, in
issues of custody, mothers are overwhelmingly named as the custodial parent, while only 16% of
men are granted primary custody of their children in the United States (United States Census
Bureau, 2021). In addition, if they have child support debt, they are quickly deemed as “deadbeat
dads'' by society, which assumes that their delinquency in child support payments is due to
personal choice (H.R. 3811, 1998). And while the research refutes this premise of not paying
child support is a personal choice and identifies that poverty plays the most essential role in
nonresident fathers being behind on support payments, typecasting continues to be pervasive
(Turner & Waller, 2017).
What is known is that fathers, whether custodial or noncustodial, regardless of economic
status or race, have significantly fewer resources available to them to receive help in issues of
custody, parenting, financial assistance, leniency, finding community, and mental health than
mothers which agencies must find perplexing as they try to make sense of why only a few fathers
are willing to participate in their fatherhood programs, considering the help they are able to offer
(Yeboah, Serbeh, & Bembir, 2015). One consideration is that a number of these fatherhood
programs are mandated, not voluntary.

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Besides the wariness that agencies experience as purveyors of these programs by their
intended audience, they face other hurdles as well as numerous studies have identified various
factors that influence fathers' decisions to participate in fatherhood programs. These include
perceived stigmatization associated with seeking help, lack of awareness about available
services, limited program accessibility, and logistical challenges such as transportation and
scheduling conflicts (Hawkins et al., 2012; Cabrera et al., 2018).
Compounding too, is the strong possibility that program participation exposes legal
repercussions related to child support and custody issues serves as a significant deterrent to
program participation (Arditti & Few, 2008; Lee, 2012). The perceived conflict of interest
between supportive services and punitive measures creates a challenging environment for
engaging fathers in programs aimed at improving parenting skills and family relationships
(Pearson & Fagan, 2019).
Agencies that offer fatherhood programs also encounter obstacles with funding source
restrictions being a significant hurdle as state and federal grants, which are essential for
supporting these programs, sometimes have explicit and implicit requirements that can
discourage fathers from participating. While these grants are intended to promote responsible
fatherhood, they may impose conditions that pose challenges for program implementation
(Smith, 2018). For instance, some grants may prioritize child support enforcement over father
engagement, creating a perception among fathers that the programs are primarily focused on
compliance rather than support and development (Jones & Brown, 2019).
Besides, federal regulations may require agencies to collect specific data related to child
support payments and custody arrangements, diverting attention from the core objectives of

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fatherhood programs (Johnson et al., 2020). These requirements can create barriers for fathers
who are already reluctant to engage with programs that they perceive as interconnected with
punitive measures. As a result, the implications are significant. When fathers are convinced that
these programs act as extensions of the child support enforcement system, they may be less
likely to participate voluntarily (Garcia & Martinez, 2017). This disconnect hinders the
effectiveness of fatherhood initiatives in providing holistic support to fathers and promoting
positive parent-child relationships and supports the Social Work Grand Challenge of “ensuring
healthy development for all youth” (American Academy of Social Work and Social Welfare,
2013).
While addressing the issue of low participation rates in fatherhood programs, it is
essential to implement strategies that mitigate the perceived conflict between funding sources
and program objectives. One approach is to establish partnerships between welfare agencies,
legal services, and fatherhood programs to provide comprehensive support that addresses fathers'
legal, economic, and familial needs holistically (Mincy et al., 2014). Additionally, increasing
awareness about the confidentiality and voluntary nature of fatherhood programs can help
alleviate concerns about potential repercussions for program participation (Cowan et al., 2017).
From the state and federal funding perspective, a strategy to increase participation is to
advocate for more flexibility in grant requirements to allow programs to focus on
relationship-building and skill development rather than compliance (Robinson, 2021). Agencies
can also seek alternative funding sources, such as private donations or community partnerships,
to supplement existing grants and reduce reliance on restrictive funding streams (Lee & Wang,
2018).

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Evident from the literature is that agencies must find a way to improve participation in
their fatherhood programs through reputational changes, strategic planning, and rigorous
evaluation to identify new methods of outreach, positioning, and flexibility in the usage of funds.
Solution Landscape
However, there is hope for agencies to potentially maximize participation and fulfill grant
obligations too. Capacity building initiatives, including technical assistance, offer tremendous
promise, and are essential in supporting fathers to become more engaged and responsible
caregivers. The range of activities aimed at strengthening the skills, resources, and capabilities of
organizations to better achieve their goals is the hallmark of capacity building and could be the
bridging solution for agencies navigating between their funding source and the audience they are
aiming to serve (Guthrie, 2016). Regarding fatherhood programs, capacity building initiatives
focus on enhancing the overall capability of agencies and service providers to deliver
high-quality services, including training staff members, improving program management
practices, developing strategic partnerships, and leveraging resources effectively.
Research indicates that capacity building efforts have a positive impact on the
performance and sustainability of fatherhood programs. For instance, a study by Johnson et al.
(2019) found that agencies that received technical assistance and capacity building support
experienced increased program reach, improved service quality, and enhanced participant
engagement. Investment in the professional development of staff, providing access to relevant
resources, and fostering collaboration among stakeholders, organizations can bolster agencies’
ability to deliver superior fatherhood services.
Capacity building offers other residual benefits for program providers, as well, by
addressing known challenges they face repeatedly, such as limited funding, staff turnover, and

DAD-EASE POPSTAR 11
lack of expertise in engaging fathers from diverse backgrounds. Equipping organizations with the
necessary skills and tools to overcome these obstacles, strategic capacity building initiatives
contribute to the long-term success and sustainability of fatherhood programs (Smith & Brown,
2020).
Conceptual Theoretical Framework
Utilization-Focused Evaluation (UFE) is an evaluation approach that focuses on
maximizing the utility of evaluation findings for decision-making and program improvement.
UFE places emphasis on stakeholders' needs and how evaluations can be used to enhance
program effectiveness and relevance. Developed by Michael Quinn Patton in the 1970s as a
response to the limitations of traditional evaluation approaches, UFE stresses the importance of
designing evaluations that are relevant, credible, and useful to decision-makers (Patton, 2018;
Ling & Ling, 2019). UFE is considered the preferred theoretical framework for program
evaluators because of its emphasis on utility and practical, implementable, outcomes.
In the context of fatherhood programs, UFE can offer valuable insights to agencies
seeking to improve their services and outcomes for fathers and their families as their core
principles align with the mission and ethos of several program providers. Stakeholder
engagement in UFE involves close collaboration with stakeholders to identify evaluation
questions, goals, and methods that are most relevant to their needs (Patton, 2018). Another
principle, utilization-oriented design is tailored to maximize the usefulness of findings for
decision-making and program improvement. Continuous learning promotes a culture of learning
and adaptation, where evaluation findings are used to inform ongoing program development and
refinement, while the principle of evaluative thinking encourages organizations to integrate

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evaluative thinking into their day-to-day operations, fostering a culture of evidence-based
decision-making (Ling & Ling, 2019).
UFE tenets are grounded in the ideas of focus on use by prioritizing evaluation findings
above other considerations, contextual sensitivity in the adherence to the specific context or
scope when conducting evaluations, and capacity building as a means to strengthen agencies’
engagement in evaluation activities an empower them to use data for improvement (Patton, 2018;
Ling & Ling, 2019). With fatherhood programs, UFE can be applied to help agencies enhance
their capacity to deliver effective services and improve program outcomes through the
identification of key priorities and areas for improvement within their programs, collecting and
analyzing data to assess service impact, leveraging evaluation findings to refine program
strategies, enhance service delivery, and drive continuous improvement, all while building a
culture of learning and reflection within the organization, fostering innovation and
evidence-based decision-making (Patton, 2018; Ling & Ling, 2019).
Methodology
Human-Centered Design
As a child who was fortunate to have a loving and present father, I understand the
profound impact that positive fatherhood experiences can have on individuals and communities.
Recognizing the inequality and marginalization faced by fathers in the parenting dynamic, I was
inspired to collaborate with my External Design Team, to create an initiative focused on
providing capacity-building services for fatherhood program providers. Agencies are uniquely
positioned to understand the disconnect between government grant funding and apathy in

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fatherhood initiatives. Ultimately, agencies can serve as the bridge for improved family
relationships that state and federal grants hope to achieve while creating meaningful programs
that are beneficial for the communities they serve.
Our initiative is rooted in empathy for fathers who often do not receive the support and
recognition they deserve in the realm of parenting as I discovered through the course of my
research. From my lived experience, I know the profound impact fathers have on the growth and
development of their children and I am a staunch advocate for fathers; committed to empowering
fatherhood program providers with the essential tools and resources required to enhance
outcomes for fathers and their families. By strategically positioning agencies to attract more
participants, reduce barriers to entry, and provide comprehensive evaluations for macro-level
impact, we aim to revolutionize the way fatherhood programs are delivered and perceived.
Through targeted capacity-building services, we will equip providers with the knowledge
and support necessary to engage fathers effectively, address systemic challenges, and create
long-lasting positive changes in communities. Fostering collaboration, promoting inclusivity, and
utilizing data-driven strategies, are strategies to deploy to amplify the reach and effectiveness of
fatherhood initiatives, ultimately improving the well-being of fathers and their families on a
broader scale.
Design Justice Principles
Design justice principles serve as the guiding force behind our fatherhood program
initiative, emphasizing inclusivity, equity, and social impact in every aspect of the design
process. By embracing the principles of co-design and participatory decision-making, we
prioritize the voices of fathers and program providers, allowing their diverse perspectives to

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shape the development of capacity-building services (Costanza-Chock, 2020). This approach
ensures that the unique challenges and needs of agencies are addressed effectively, enabling them
to meet grant requirements while fostering a more inclusive and equitable environment for
participants. Through this commitment to design justice, we seek to create programs that not
only deliver positive outcomes but also empower communities and promote lasting social
change.
According to the principles of Design Justice (Costanza-Chock, 2020), inclusivity, equity,
and social impact must be at the core of any design process to ensure fair and just outcomes for
all individuals involved. By incorporating diverse perspectives and engaging stakeholders from
varying backgrounds, our initiative seeks to create fatherhood programs that not only meet grant
requirements but also foster a sense of belonging and empowerment among participants.
Market Analysis
Market analysis indicates a substantial demand for capacity-building services tailored
specifically to fatherhood programs, reflecting a shifting societal understanding of the vital role
fathers play in the parenting ecosystem. This demand is echoed by a diverse array of
stakeholders, ranging from government agencies to non-profit organizations and community
groups, all of whom recognize the transformative potential of robust fatherhood initiatives in
fostering positive social change. For instance, government agencies may seek to fund programs
that address disparities in father involvement, while non-profit organizations aim to provide
comprehensive support services to underserved fathers.

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By leveraging this market demand and stakeholder interest, our fatherhood program
initiative is uniquely positioned to meet the evolving needs of the community and drive
meaningful impact. For example, we can collaborate with government agencies to design
culturally responsive workshops that empower fathers from diverse backgrounds to develop
parenting skills and navigate societal challenges effectively. Additionally, partnering with
non-profit organizations allows us to create innovative mentorship programs that provide
ongoing support and guidance to fathers seeking to actively engage in their children's lives.
Through strategic alignment with stakeholders and a targeted approach to program development,
we can ensure that our capacity-building services not only meet the current demand but also
drive lasting social change by fostering inclusive and equitable fatherhood initiatives.
Measuring Social Change Impact
To measure the social impact of our agency's capacity-building services for fatherhood
programs, we will employ a comprehensive approach that includes both quantitative and
qualitative evaluation methods. Quantitatively, we will track indicators such as the percentage
increase in father engagement in parenting activities, the frequency of participation in program
events, and the number of families reporting improved relationships. These measurable outcomes
will provide concrete evidence of the effectiveness of our services in promoting positive family
dynamics and strengthening father-child bonds. Additionally, conducting pre- and post-program
assessments can gauge changes in participants' attitudes, knowledge, and behaviors related to
parenting, allowing us to assess the program's influence on individual and family well-being.
Qualitative measurement strategies will complement these quantitative metrics by
capturing the nuanced impact of our services on fathers' confidence, sense of belonging, and

DAD-EASE POPSTAR 16
connection to their families. Through participant surveys, focus groups, and interviews, we will
gather rich narratives that highlight the personal transformations and growth experienced by
fathers because of their involvement in the program. These qualitative insights will provide a
deeper understanding of the social and emotional impact of our work, shedding light on the
intangible benefits of enhanced fatherhood skills and support networks. By synthesizing
quantitative data with qualitative feedback, we can present a holistic view of the program's social
impact and demonstrate its contribution to promoting inclusivity, resilience, and empowerment
within families and communities.
Project Description
POPSTAR: The Agency Solution for Improving Fatherhood Program Outcomes Overview
POPSTAR (Presenting Organizations offering Parenting Programs with Strategic
Technical Assistance and Resources) is a comprehensive, fully digital platform,
capacity-building service designed to evaluate agencies offering fatherhood initiatives to
improve program outcomes, such as increasing program participation rates and funding, to
ultimately make a positive impact on the communities they serve. Centered around a proprietary
10-step process, POPSTAR differentiates itself from other marketplace offerings, providing fresh
and novel approaches to traditional fatherhood programs. By providing tailored technical
assistance, resources, and strategic evaluations, POPSTAR aims to equip these organizations
with the tools and knowledge needed to deliver superior, effective, engaging, and sustainable
programs that support fathers and families.
The video below provides an overview of POPSTAR, and how it aims to enhance and
expand the capacity of agencies to operationalize their mission.

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Marketing Video: POPSTAR Program: Capacity Building for Agencies offering Fatherhood
Programs (Borland, 2024).
Description
POPSTAR's core focus is to facilitate capacity building activities that strengthen the
capabilities of agencies in designing, implementing, and evaluating fatherhood initiatives. By
incorporating data-driven strategies to measure impact and success, POPSTAR provides agencies
with a dashboard that aggregates key performance indicators and illustrates data using charts
among other visual aids to assess the effectiveness of their programs. Fostering
intra-organization and inter-agency collaboration and knowledge sharing are central tenets of the
program. Aspirationally, POPSTAR, through economies of scale, will create a supportive
community where agencies can connect, share best practices, and learn from each other. This
cooperative environment encourages networking, mentorship opportunities for less mature and
smaller program providers, and project alliances, if feasible, to further enhance the quality and
reach of fatherhood initiatives.
Our capacity building process is systematic and intuitive, and guided by the adherence to
Utilization-Focused Evaluation (UFE) theory. Each of the 10 steps progresses logically with the
interplay between agency participation with administrative functions to ensure that the service is
balanced in engagement.
In Figure I, POPSTAR’s proprietary 10-step capacity building process is illustrated, with
Appendix B, Table I, delving into the design features for each step.
Figure I
POPSTAR’s 10-step proprietary process

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Note: This model was prepared and modified by Laura Borland in 2023 utilizing a graphics
template authorized for free use under the professional subscription package from graphic design
platform Canva.
MVP (Minimum Viable Product)
Based on POPSTAR’s 10-step process for improving agencies’ outcomes with fatherhood
initiatives, the product and service would be a comprehensive digital platform that streamlines
and supports the evaluation process for agencies. The MVP would focus on essential
functionalities such as step-by-step guidance, data collection, analysis, and reporting capabilities,
as well as basic collaboration features. The goal is to provide a functional and usable prototype
that demonstrates the core value of the platform in assisting agencies with their Fatherhood
initiatives. Subsequent iterations can then build upon this MVP by adding more advanced
features and enhancements based on user feedback and testing. Please refer to Appendix C:
Minimum Viable Product for more information.

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Infrastructure
Please refer to Appendix E: Infrastructure for more information.
Prototype
The interactive beta prototype can be accessed by clicking on this link:
https://www.canva.com/design/DAF8VJtrhEw/sDmis7bJVf6LNlKB2qlKUw/edit?utm_content=
DAF8VJtrhEw&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
And the website, which is almost completed, can be accessed here and Appendix F: POPSTAR
Website
Theory of Change
The theory of change underlying capacity building in fatherhood programs posits that by
enhancing the capacity of agencies to deliver high-quality services, the overall impact of these
programs on fathers and their families will be maximized. This theory asserts that building the
overall capability infrastructure of program providers leads to improved service delivery and
increased participant satisfaction, which in turn leads to beneficial outcomes for fathers, children,
and communities. Through continuous learning, adaptation, and collaboration, agencies can
strengthen their ability to meet the evolving needs of fathers and create lasting positive change in
their lives.
If fatherhood programs providers offer supportive benefits tailored to address fathers'
needs related to childrearing and family dynamics, alongside creating a community of dads
within the program to foster camaraderie and mutual support, the reciprocation from participants

DAD-EASE POPSTAR 20
could lead to enhanced engagement, satisfaction, and even alumni referrals. Aligning program
offerings with the specific challenges and aspirations of fathers is imperative as agencies can
establish a supportive environment that fosters personal growth, strengthens family relationships,
and contributes to the well-being of the broader community.
Further, improved program outcomes have the potential to enhance agencies' credibility
with federal and state grant funders, as they demonstrate the effectiveness of their services which
could materialize in being given greater discretion in utilizing grant funds. When fatherhood
programs consistently achieve positive outcomes, such as increased paternal engagement,
improved parenting skills, higher rates of employment among participants, and reduced instances
of family conflict, agencies can build a strong case for the effectiveness of their services. This
success can lead to increased trust from funders, who may express a greater willingness to
provide agencies with increased autonomy in how funds are used within their programs.
Showcasing the impact of their programs through data-driven evaluations, agencies can
make a compelling argument for the importance of flexibility in funding allocation, allowing
them to respond nimbly to the evolving needs of fathers and implement innovative approaches to
satisfy grant requirements while supporting participants. This adaptability can lead to more
tailored and responsive services, ultimately improving program outcomes and maximizing the
positive impact on fathers and families.
Measuring Outcomes
The ability to effectively measure outcomes is paramount to sound evaluation, as
adherence and alignment with predefined goals and outcomes are critical in determining if

DAD-EASE POPSTAR 21
deployed and implemented strategies are meeting intended targets. Figure V below illustrates
how effective implemented strategies are measured.
Figure V
Measuring Outcomes for POPSTAR
Note: This graphic was prepared and modified by Laura Borland in 2024 utilizing a graphics
template authorized for free use under the professional subscription package from graphic design
platform Canva.
Likelihood of Success
Several of the success factors below are aspirational and subsets of the most identifiable
feature of success: POPSTAR as a capacity building blueprint for agencies that is mission- and

DAD-EASE POPSTAR 22
program-agnostic and can be implemented with minimal guidance and support. Other measures
include:
● Technical Assistance: an increase in agency staff skills and knowledge, demonstrated
through improved program delivery and impact assessment.
● Consultation Services: involves tailored support leading to measurable enhancements in
agency performance and program outcomes.
● Program Evaluation: evidenced by a data-driven approach resulting in continuous
program improvement and better outcomes.
● Resource Allocation: includes informed resource allocation decisions based on identified
needs and performance indicators.
● Monitoring and Evaluation: reflected in the ability to track progress, identify challenges,
and make timely adjustments to improve service delivery.
● Strategic Planning: involves the development of long-term goals and strategies aligned
with agency needs and program objectives.
● Leadership Development: is seen in the growth of leadership capabilities within
agencies, leading to sustainable program impact and organizational growth.
Implementation Plan
In order to provide capacity building resources and services to agencies offering
Fatherhood Programs with the ultimate aim of enhancing program effectiveness and impact, a
multi-pronged approach would be required for successful implementation. The seven areas of
focus in Appendix G, Table 2, and illustrated in Figure VI below, aspire to support agencies in

DAD-EASE POPSTAR 23
creating successful fatherhood initiatives tailored to the unique needs of their organization and
their communities.
Figure VI
POPSTAR Implementation Plan Core Components
Note: This illustration was prepared and modified by Laura Borland in 2024 utilizing a graphics
template authorized for free use under the professional subscription package from graphic design
platform Canva.
The approach is to conduct warm outreach to agencies offering parenting programs in
South Florida, which consists of the most populous counties within Florida: Miami-Dade,
Broward, and Palm Beach, as it will be easier to leverage mutual connections to meet. The initial

DAD-EASE POPSTAR 24
agency requirements and information gleaned from the free 30-minute consultation, will inform
the best strategy or strategies to pursue and the best-suited program to launch a pilot.
Financial Budget or Fund Development Plan
POPSTAR’s services are customized to each agency’s needs, budget, and intended
outcomes. Therefore, a detailed budget is not feasible as pricing is “a la carte” and dependent
upon mutually agreed upon pricing, in keeping with competitive market rates.
Below is a sample fee schedule for POPSTAR based on potential services that could be
offered. Please note that the rates and services outlined are not exhaustive or final and can be
adjusted based on the specific needs and scope of services required by each agency.
Technical Assistance:
● Tier 1: Basic skills enhancement - $500 per session
● Tier 2: In-depth knowledge building - $800 per session
● Tier 3: Advanced program delivery strategies - $1200 per session
Consultation Services:
● Initial consultation package - $2000 (includes needs assessment and tailored support
plan)
● Ongoing support retainer - $1500 per month
Program Evaluation:
● Comprehensive program evaluation package - $5000 (includes data analysis,
recommendations, and follow-up support)
Resource Allocation:
● Resource needs assessment - $1000

DAD-EASE POPSTAR 25
● Performance indicator identification - $800
Monitoring and Evaluation:
● Progress tracking and adjustment support - $1000 per month
● Challenge identification analysis - $500 per report
Strategic Planning:
● Long-term goal development session - $1500
● Strategy alignment workshop - $2000
Leadership Development:
● Leadership capabilities training - $2500 per session
● Organizational growth consulting - $3000 per engagement
Evaluation Plan
Monitoring the key strategies and their respective success criteria illustrated in Figure VII
below, will assist with gauging the effectiveness of the capacity building services for fatherhood
program agencies and determine the overall success of POPSTAR.
Figure VII
One-pager Evaluation Plan with Success Metrics
Refer to Appendix A for more details on the revised Logic Model

DAD-EASE POPSTAR 26
Note: This illustration was prepared and modified by Laura Borland in 2024 utilizing a graphics
template authorized for free use under the professional subscription package from graphic design
platform Canva.
Challenges and Limitations for Implementation
POPSTAR, even with detailed and copious planning, will experience challenges during
the implementation process. Referenced below are a few of the more overt roadblocks that could
be experienced:
• Limited Awareness: Many fatherhood program providers may not be aware of the need for
capacity building services or the benefits they can bring to their programs.

DAD-EASE POPSTAR 27
• Resource Constraints: Some organizations may face budgetary constraints that limit their
ability to invest in capacity-building initiatives.
• Resistance to Change: Resistance from staff or leadership within fatherhood programs may
pose a challenge to implementing new strategies or approaches.
• Competing Priorities: Fatherhood program providers may already have numerous competing
priorities, making it challenging to prioritize capacity building.
Leadership Strategies
To circumvent and overcome the challenges and limitations towards implementation,
leadership strategies need to be deployed that are nimble and responsive to the marketplace
needs. Below are a few methods:
1. Education and Outreach: Provide targeted education and outreach efforts to raise awareness
about the importance of capacity building and the positive impact it can have on program
outcomes.
2. Flexible Pricing Models: Offer flexible pricing options or financial assistance programs to
accommodate organizations with limited resources.
3. Change Management: Implement effective change management strategies, including
communication plans, stakeholder engagement, and training programs to address resistance to
change.

DAD-EASE POPSTAR 28
4. Alignment with Goals: Ensure that the capacity-building services offered by POPSTAR align
with the strategic goals and objectives of fatherhood programs to demonstrate value and
encourage prioritization.
5. Collaboration and Partnerships: Foster collaborations and partnerships with key
stakeholders, industry experts, and influencers to build credibility, expand reach, and leverage
resources for successful implementation.
6. Continuous Support: Provide ongoing support, mentorship, and guidance to fatherhood
program providers throughout the implementation process to ensure successful adoption and
integration of capacity-building strategies.
Ethical Consideration
The ethical implications and potential negative consequences of implementing
POPSTAR's capacity-building services must be treated with the reputational harm and societal
damage that could be inflicted if something goes egregiously wrong. Most importantly, it is
essential to ensure that fatherhood program providers provide informed consent before
participating in any capacity-building activities offered by POPSTAR. This involves ensuring
that providers fully understand the nature, purpose, and potential risks of engagement.
Maintaining confidentiality and respecting data privacy are crucial aspects of
implementing these capacity-building services. Safeguarding sensitive information shared by
program providers and complying with data privacy regulations are essential to protect their
privacy rights. Addressing any potential conflicts of interest is important to maintain the integrity

DAD-EASE POPSTAR 29
of the capacity-building process, including being transparent about any financial or other vested
interests that could influence the support provided to fatherhood program providers.
Equity and fairness should also be prioritized in the implementation of capacity-building
services. Ensuring that all program providers have equal access to resources and support,
regardless of their background, size, or location, is essential to promote fairness and inclusivity.
Enforcing high standards of quality and professionalism in delivering capacity-building services
is pivotal to confirming that fatherhood program providers receive accurate and valuable support,
avoiding any substandard or misleading assistance. Conducting regular impact assessments helps
to evaluate the effectiveness of POPSTAR's capacity-building services on fatherhood program
outcomes. This guarantees that the services provided are beneficial and align with the intended
goals of supporting fatherhood programs.
Also, the implementation of capacity-building services by POPSTAR may have negative
consequences that need to be carefully considered. One potential issue is the risk of dependency,
where fatherhood program providers may rely too heavily on POPSTAR for support, potentially
diminishing their autonomy and self-sufficiency. This could affect the long-term sustainability
and effectiveness of the programs.
Concerns about unintended consequences stemming from the introduction of
capacity-building services. Changes in program dynamics, increased staff turnover, or
reallocation of resources could occur, impacting the stability and success of the fatherhood
programs. Even the undermining of local expertise within fatherhood programs can be a negative
factor. External capacity-building services from POPSTAR may unintentionally devalue the
knowledge and experience of local staff, leading to a breakdown in trust and effectiveness. This

DAD-EASE POPSTAR 30
could hinder the ability of programs to tailor their services to the specific needs of their
communities.
Ethical dilemmas may also arise during the capacity-building process, particularly if
conflicting values, interests, or goals emerge among stakeholders. Managing these dilemmas
effectively is crucial to maintaining trust and integrity throughout the partnership. Another
consideration is the financial burden associated with receiving capacity-building services from
POPSTAR if fatherhood program providers are not adequately funded or supported, sustaining
the costs of these services could strain their resources and limit their ability to implement
necessary improvements.
Finally, there is a reputational risk for both POPSTAR and the program providers if the
capacity-building services do not meet expectations or lead to negative outcomes. This could
damage the credibility and standing of the organization and the programs involved, potentially
impacting future collaborations and support.
Conclusions and Implications
POPSTAR emerges as a game-changer in the realm of capacity-building services for
fatherhood program providers, capitalizing on an underexplored sector that has historically
struggled to deliver tangible results despite significant investments. By furnishing a
comprehensive framework comprising tailored tools and strategies designed to address the
specific needs of individual providers, POPSTAR is poised to reshape the landscape of
fatherhood programming. The service sets itself apart by eschewing the one-size-fits-all
approach prevalent in the field, opting instead for a personalized methodology that seeks to effect
enduring change within each organization it serves.

DAD-EASE POPSTAR 31
POPSTAR's commitment to fostering innovation through collaborative problem-solving
and design thinking methodologies underscores its dedication to driving sustainable
improvement in fatherhood program provision. Deep-rooted analyses of the challenges faced by
program providers and co-creating solutions with them, differentiates POPSTAR because our
service offering not only facilitates immediate enhancements but also instills a culture of
continuous learning and evolution within the sector. This holistic approach fosters a sense of
ownership and empowerment among providers, equipping them with the tools and knowledge
necessary to navigate and overcome the complexities inherent in their work.
Lessons Learned
The collaborative problem-solving and design thinking process employed to create
POPSTAR offers valuable lessons that can be applied to a wide range of contexts. One key
takeaway is the essential role of empathy in the process. Understanding the perspectives and
needs of all stakeholders is crucial for designing effective solutions. and involving them in the
problem-solving process helps POPSTAR to tailor its services to meet their specific
requirements.
The iterative approach to problem-solving and innovation is another key lesson. Allowing
for continuous testing, refining, and adapting of strategies based on feedback and outcomes
enabled the POPSTAR service to develop in a methodical, logical way.
Human-centered design approach is crucial in ensuring that solutions are relevant and
user-friendly. By putting the end-users at the center of the design process, POPSTAR designed
solutions that hopefully will resonate with their target audience, particularly focusing on the
needs and experiences of program providers.

DAD-EASE POPSTAR 32
Implications
In practice and future use, POPSTAR's impact reverberates far beyond individual
program providers, to extend to the broader ecosystem of fatherhood programming. By
championing a paradigm shift towards tailored, data-driven strategies, POPSTAR sets a new
standard for excellence in the field, challenging existing norms and inspiring a wave of
innovation and improvement. As more providers adopt POPSTAR's methodologies and embrace
a culture of collaboration and adaptability, the entire sector stands to benefit from heightened
efficiency, efficacy, and ultimately, better outcomes for fathers and families. In this way,
POPSTAR serves as a blueprint and catalyst for positive change, steering the course of
fatherhood programming towards a brighter, more impactful future.
Action Plan
POPSTAR can effectively reach out to fatherhood program providers nationwide, offer
tailored capacity-building solutions, and drive meaningful improvements in the delivery of
services to fathers and families. This plan of action aligns with the proprietary POPSTAR 10-step
process:
1. Identify target agencies: Utilize data analytics and market research to identify fatherhood
program providers across the country that could benefit from capacity-building support.
2. Develop outreach strategy: Craft compelling cold outreach emails highlighting the unique
value proposition of POPSTAR and inviting agencies to participate in a 30-minute consultation
to assess their capacity-building needs.

DAD-EASE POPSTAR 33
3. Warm outreach approach: Utilize existing networks, partnerships, and referrals to warm
outreach to agencies, emphasizing the potential of utilizing POPSTAR's services.
4. Personalized consultations: Conduct personalized 30-minute consultations with interested
agencies to understand their specific challenges, goals, and capacity-building needs.
5. Tailored solutions: Based on the findings from the consultations, develop customized
capacity-building plans for each agency, incorporating a mix of training, resources, tools, and
ongoing support.
6. Follow-up and evaluation: Maintain regular communication with agencies post-consultation to
track progress, address any challenges, and ensure successful implementation of the
capacity-building plans. Evaluate the impact of the services provided to measure effectiveness
and inform future enhancements.

DAD-EASE POPSTAR 34
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DAD-EASE POPSTAR 35
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DAD-EASE POPSTAR 36
Patton, M.Q. (2022, February 3). Minimum specifications for Utilization-Focused Evaluation
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DAD-EASE POPSTAR 37
Appendix A
POPSTAR Logic Model
Table I.
Revised Logic Model
Inputs Activities Outputs Outcomes
Funding for
technical
assistance
programs
Funding for
capacity-buildi
ng initiatives
Technology
infrastructure
for delivering
virtual
technical
assistance
Research and
data analysis
resources
Partnerships
with
organizations
serving fathers
Needs Assessment:
- Conduct comprehensive assessments to
identify the specific technical assistance and
capability needs
- Analyze the current capabilities and
challenges of agencies in delivering
programs effectively.
Tailored Technical Assistance:
- Provide personalized technical assistance
plans based on assessment results.
- Offer training sessions, webinars, and
workshops on relevant topics such as
program evaluation, and outreach strategies.
- Facilitate peer-to-peer learning
opportunities among agencies to exchange
best practices
Resource Development:
- Create a repository of resources including
toolkits, templates, and guides to support
agencies in implementing best practices.
- Offer one-on-one consultations to address
specific capacity building needs of agencies.
- Collaborate with industry partners to
provide access to specialized tools and
technologies that can enhance program
delivery.
Monitoring and Evaluation:
- Implement a system for monitoring the
progress of agencies in implementing
capacity-building recommendations.
- Collect data on key performance indicators
to track the impact of overall capabilities on
program outcomes.
- Conduct regular evaluations to assess the
effectiveness of the strategies provided and
adjust as needed.
Customized
capacity building
plans and
strategies for
participating
agencies
Training materials
and resources
tailored to the
needs of
fatherhood
program providers
Knowledge
sharing platform
for peer-to-peer
learning and
resource exchange
Monitoring and
evaluation reports
on the impact of
technical
assistance efforts
Increased
capacity of
agencies to
deliver
high-quality
fatherhood
programs
Scalable
blueprint for
other programs
Improved
engagement and
retention of
fathers in
program
activities
Enhanced
program
outcomes, such
as improved
parenting skills
and increased
father
involvement in
children's lives
Strengthened
relationships
between
agencies and the
communities
they serve

DAD-EASE POPSTAR 38
Appendix B
Mockups with Design Features
Table 1
POPSTAR’s 10-step proprietary process with design features
POPSTAR Steps Design Features
Step 1
Outreach to Agency:
Reach out to fatherhood
program organizations
offering evaluation service
● Design an engaging and informative outreach letter template
that clearly explains the purpose of the capacity-building
services and invites agencies to participate.
● Provide options for agencies to respond via different channels
like email, phone, or online form to accommodate their
preferences.
● Develop an interactive virtual site visit platform that simulates a
real-world agency visit experience.
● Incorporate multimedia elements such as videos, photos, and
360-degree tours to provide a comprehensive view of the
agency's operations and programs.
Step 2
Review Agency Outcomes:
Learn about the current state
of the agency and strategy
and what their pain points
are
(See Appendix D1 for
agency intake form)
● Create a visually appealing dashboard or interface that presents
agency outcomes data in a format that is easily understood.
● Include interactive charts and graphs that allow agencies to
explore their data to compare it with benchmarks.
● Must have filtering and sorting options to allow agencies to
view the data based on their specific needs.
● Provide tooltips or explanations for any complex metrics or
terms to ensure agencies understand the outcomes presented.
● Design a digital assessment tool that guides agencies through a
series of questions to identify their specific capacity-building
needs.
● Offer personalized recommendations based on the assessment
results, highlighting areas where the agency can benefit from
additional support.
Step 3
Utilization-Focused
Evaluation Theory:
Share how UFE theory will
inform and guide the
evaluation process
● Develop a user-friendly guide or toolkit that introduces agencies
to the key concepts of utilization focused evaluation theory in a
simple and practical way.
● Offer training sessions or webinars to help agencies apply the
theory effectively in their programs.
Step 4
Determine Protocols:
Create engagement rules
● Design the platform with accessibility features such as
alternative text for images, keyboard navigation, and color
contrast options to accommodate users with disabilities.
● Ensure that the platform is available in multiple languages and

DAD-EASE POPSTAR 39
with governance and agree
to evaluation terms and
conditions
(See Appendix D2 for
protocol form)
provides support for users with diverse cultural backgrounds to
foster inclusivity.
Step 5
Access to Agency Data:
Grant access to approved
artifacts and assets under
predetermined criteria
● Implement a secure login system with multi-factor
authentication to ensure that only authorized users can access
the agency data.
● Create a user-friendly dashboard that provides a quick overview
of key data points, such as program participation rates,
outcomes, and demographics.
● Allow users to apply customizable filters to view specific data
sets based on dates, regions, or program parameters.
● Utilize interactive charts, graphs, and visualizations to present
agency data in an easily digestible format, aiding in data
analysis and decision-making.
Step 6
Evaluation Analyses:
Conduct rigorous analysis
of qualitative and
quantitative data
● Implement automated reporting functionalities that generate
real-time evaluation reports based on predefined criteria and
benchmarks.
● Include tools for comparative analysis to help agencies track
progress over time and compare performance against set goals.
● Enable users to export evaluation analysis reports in various
formats (e.g., PDF, Excel) for further sharing and offline review.
● Provide a feedback mechanism within the platform for agencies
to input qualitative data and insights to complement the
quantitative analysis.
Step 7
Prepare Final Report:
Aggregate data findings and
identify trends,
opportunities, to inform
final report
(See Appendix D3 & D4 for
final report checklist
● Offer customizable report templates that align with industry
standards and best practices for preparing final reports on
program outcomes.
● Enable multiple users to collaborate on the same report
simultaneously, facilitating teamwork and enhancing efficiency
in report preparation.
● Implement version control features to track changes made to the
final report and maintain a clear audit trail of revisions.
● Include an integrated citation manager tool to assist users in
properly citing references and sources within the final report.
Step 8
Present Final Report:
Provide a review of the
final, interactive report to
pre-defined stakeholders
● Implement a secure login system with multi-factor
authentication to ensure that only authorized users can access
the agency data.
● Create a user-friendly dashboard that provides a quick overview
of key data points, such as program participation rates,
outcomes, and demographics.
● Allow users to apply customizable filters to view specific data
sets based on dates, regions, or program parameters.
● Utilize interactive charts, graphs, and visualizations to present

DAD-EASE POPSTAR 40
agency data in an easily digestible format, aiding in data
analysis and decision-making.
● Introduce an interactive presentation mode that allows users to
showcase key findings and insights from the final report in a
visually engaging manner.
● Offer customizable slide layouts, themes, and annotations to
tailor presentations to the audience's preferences and needs.
● Enable real-time collaboration during presentations, allowing
remote participants to view the report and provide feedback
simultaneously.
● Provide options to export the final report presentation in
different formats (e.g., PowerPoint, PDF) for seamless sharing
and distribution to stakeholders.
Step 9
Immediate and Short-Run
Actions:
Share quick-wins, best
practices, insights, and
industry trends with the
client.
(See Appendix D3 for
immediate actions checklist)
● Integrate a scheduling feature that enables agencies to book
training sessions, workshops, or consultations with POPSTAR
experts.
● Provide access to online resources, webinars, and self-paced
modules to accommodate agencies with varying schedules and
learning preferences.
● Implement a dynamic plan creation interface that allows
agencies to select from a menu of capacity-building resources
and activities.
● Enable agencies to track their progress, set goals, and receive
notifications or reminders about upcoming tasks within the plan.
Step 10
Continuous Monitoring
Plan:
Maintain ongoing
communication and
relationships with clients.
(See Appendix D4 for
continuous monitoring
checklist)
● Develop a performance dashboard that displays real-time
progress updates, key milestones achieved, and impact metrics
for each agency.
● Enable agencies to generate customized reports summarizing
their progress, outcomes, and areas for improvement.

DAD-EASE POPSTAR 41
Mockup
P
a
g
e
1: H
o
m
e

DAD-EASE POPSTAR 42 Mockup 2: Step 1: Outreach to Agency

DAD-EASE POPSTAR 43
Mockup 3: Step 2: Review agency outcomes

DAD-EASE POPSTAR 44
Mockup 4: Step 3: Utilization Focused Evaluation Framework

DAD-EASE POPSTAR 45 Mockup 5: Step 4: Determine protocols

DAD-EASE POPSTAR 46 Mockup 6: Step 5: Access agency data

DAD-EASE POPSTAR 47 Mockup 7: Step 6: Conduct data analyses

DAD-EASE POPSTAR 48 Mockup 8: Step 7: Prepare final report

DAD-EASE POPSTAR 49 Mockup 9: Step 8: Present final report

DAD-EASE POPSTAR 50
Mockup 10: Step 9: Immediate and short-run actions

DAD-EASE POPSTAR 51 Mockup 11: Continuous monitoring plan

DAD-EASE POPSTAR 52
Appendix C
Minimum Viable Product (MVP)
Figure II
POPSTAR Minimum Viable Product
Note: This illustration was prepared and modified by Laura Borland in 2024 utilizing a graphics
template authorized for free use under the professional subscription package from graphic design
platform Canva.
Here are the basic requirements to introduce POPSTAR to the marketplace as referenced
in Figure II:
1. User Interface: The platform would have a user-friendly interface that guides users
through each step of the process clearly. It should be intuitive and visually appealing.

DAD-EASE POPSTAR 53
2. Dashboard: Upon logging into the platform, users would have access to a dashboard that
provides an overview of where they are in the evaluation process, upcoming tasks, and key
deadlines.
3. Step Guidance: Each of the 10 steps would have its own section with detailed
instructions, templates, and resources to assist agencies in completing that specific task.
4. Data Collection Forms: The platform would include customizable forms for data
collection to ensure consistency and accuracy in the information gathered from agencies.
5. Data Analysis Tools: Integrated tools for data analysis should be available to help
agencies analyze the information collected and derive meaningful insights.
6. Reporting Templates: Standardized reporting templates would be provided for agencies to
generate professional-looking final reports easily.
7. Presentation Tools: A feature for preparing and presenting the final report, including
visualizations and slideshows, would be included.
8. Action Plan Module: A section dedicated to outlining immediate and short-term actions
based on evaluation findings to help agencies implement changes effectively.
9. Monitoring Plan Tracker: A tool for creating and tracking continuous monitoring plans,
setting benchmarks, and monitoring progress over time.
10. Collaboration Features: The platform should include collaboration features such as
comments, notifications, and file sharing to facilitate communication between team members
within agencies.

DAD-EASE POPSTAR 54
Appendix D
Data Collection and Reporting Forms
● D1. For Step 2 of the POPSTAR’s 10-Step capacity building process, agencies are
required to provide their expected outcomes and share where they would like to engage
our services.
Here is the link to the questionnaire: https://forms.gle/k1X5YC14ZafBeuzr6 and a pdf
link: Review Agency Outcomes Intake.pdf
● D2. For Step 4 of the POPSTAR’s 10-Step capacity building process, agencies are
required to provide their input on the protocols and governance required to define the
scope of services.
Here is the link to the questionnaire: https://forms.gle/yxKBtHTgs5o8bwts8 and a pdf
link: Evaluation Protocols.pdf
● D3. For Step 9 of the POPSTAR’s 10-Step capacity building process, evaluators produce
their report findings into a list of recommendations and immediate actions to implement.
This checklist informs the preparation of the final report in steps 7 and 8 respectively.
Here is the link to the checklist: https://forms.gle/MSJbNwhFNihEKj669 and a pdf link:
Immediate and Short Run Actions.pdf
● D4. For Step 10 of the POPSTAR’s 10-Step capacity building process, evaluators
produce their report findings into a list of recommendations for continuous monitoring
and long-term actions. This checklist informs the preparation of the final report in steps 7
and 8 respectively.
Here is the link to the questionnaire: https://forms.gle/uxTCGQSWRHpdxRVL8
and a pdf link: Continuous Monitoring.pdf

DAD-EASE POPSTAR 55
Appendix E
Infrastructure
Figure III
The POPSTAR Infrastructure Mandatory Requirements
Note: This graphic was prepared and modified by Laura Borland in 2024 utilizing a graphics
template authorized for free use under the professional subscription package from graphic design
platform Canva.
Based on the POPSTAR’s 10 step proprietary process, the infrastructure adheres to these
guidelines to create a seamless user experience:
1. Information Architecture: The 10 steps are organized in a logical sequence within the
platform to facilitate easy navigation for users with a clear menu structure that allows
users to access each step easily.

DAD-EASE POPSTAR 56
2. Step-by-Step Workflow: Each step has a dedicated section and page with instructions,
resources, and tools relevant to that specific task and includes progress indicators to show
users where they are in the process and what steps are completed.
3. Data Management: A secure data storage system that allows agencies to upload and
access their data securely utilizing encryption and dual-factor authentication is
implemented to ensure data privacy and compliance with regulations by limiting data
shared to an “as-needed” basis.
4. Collaboration Features: Collaboration between agency members and POPSTAR
personnel by allowing multiple users to work on the evaluation process simultaneously
will facilitate communication ease with real-time awareness with the inclusion of features
for comments, discussions, and document sharing within the platform.
5. Reporting Tools: Customizable reporting templates to be developed for each step to help
agencies generate professional reports efficiently through the Integration of data
visualization tools to present evaluation results in a clear, appealing, and understandable
format.
6. Feedback Mechanism: Feedback is encouraged at the end of each step to gather insights
from users on their experience and any challenges they faced to continuously improve the
platform and enhance user satisfaction.
7. Mobile-Friendly Design: The platform is responsive and optimized for mobile devices to
allow users to access it on their device of choice. Special care must be taken in the design
of an intuitive mobile interface that maintains the functionality and usability of the
platform.

DAD-EASE POPSTAR 57
Appendix F
Prototype
The interactive beta prototype can be accessed by clicking on this link:
https://www.canva.com/design/DAF8VJtrhEw/sDmis7bJVf6LNlKB2qlKUw/edit?utm_content=
DAF8VJtrhEw&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
Website (under construction): POPSTAR Website

DAD-EASE POPSTAR 58
Appendix G
Table 2
Implementation Plan Strategies
Areas of Focus How to Accomplish Product & Service Strategies
Technical
Assistance
A needs assessment will
be conducted with each
agency within the first
month of engagement.
Experienced consultants
will then be assigned to
guide agencies on
program development,
evaluation, and
improvement strategies.
Continuous support and
mentorship will be
provided to ensure
successful program
implementation,
fostering a collaborative
and knowledge-sharing
environment.
Program Development Workshops: Conduct
workshops led by experienced consultants to
guide agencies through the process of
developing effective fatherhood programs.
Topics covered could include curriculum
development, program design, and best
practices in engaging fathers.
Evaluation Training Sessions: Provide training
sessions on program evaluation techniques and
tools. This capacity-building resource will
empower agency staff with the skills needed to
measure program outcomes, analyze data
effectively, and make informed decisions for
program improvement.
Online Knowledge-Sharing Platform: Create a
dedicated online platform where agencies can
access resources, templates, case studies, and
best practices related to fatherhood program
implementation. This platform will facilitate
information sharing, collaboration, and
continuous learning among agency partners.

DAD-EASE POPSTAR 59
Consultation
Services
Tailored consultations
will address specific
challenges faced by
agencies, fostering
collaboration with staff
to develop customized
strategies for program
growth and
enhancement. The
facilitation of knowledge
sharing among agencies
will promote best
practices and a
continuous learning
culture, enhancing
overall program quality.
Individualized Consultation Services: Offering
individualized consultation services to
agencies seeking guidance on specific
programmatic challenges, implementation
strategies, or capacity-building initiatives to
address agencies' unique needs and empower
them to deliver high-quality fatherhood
services.
Customized Action Plans: Offering
personalized action plans based on the specific
challenges identified during consultations with
agencies will outline step-by-step strategies for
program growth and enhancement, tailored to
each agency's unique needs and goals.
In Person Workshops and Seminars: Hosting in
person workshops and seminars in various
regions to provide hands-on training,
networking opportunities, and interactive
sessions on best practices in fatherhood
program implementation, allowing agencies to
connect, learn from each other, and build a
strong community of practice.

DAD-EASE POPSTAR 60
Program
Evaluation
The guidelines structure
of UFE will assist
agencies in evaluating
the impact of their
fatherhood programs
through comprehensive
evaluation frameworks.
Data collection and
analysis will be
facilitated to measure
program outcomes and
success metrics
accurately. Data driven
decisions for
improvement will be
recommended based on
evaluation findings,
ensuring program
effectiveness and
sustainability
Evaluation Toolkit: Developing an evaluation
toolkit that includes guidelines, templates, and
resources for agencies to use in assessing the
impact of their fatherhood programs will
streamline the evaluation process, ensuring
consistent data collection and analysis
practices across agencies.
Data Analysis Workshops: Conducting training
workshops on data analysis techniques and
interpretation for agency staff involved in
program evaluation will build capacity in data
driven decision-making, enabling agencies to
extract meaningful insights from evaluation
data and drive program improvements.
External Evaluation Support: Offering access
to external evaluation experts who can assist
agencies in conducting in-depth program
evaluations to ultimately provide guidance on
research methodologies, data collection
strategies, and reporting practices to ensure
accurate and comprehensive program
assessments.
Resource
Allocation
Experienced consultants
with expertise in
fatherhood programs
will be assigned to
provide support services.
Investment in training
and professional
development will ensure
high-quality support
delivery. Resources will
be allocated for data
collection tools,
evaluation software, and
training materials to
enhance program
evaluation activities and
ensure accurate analysis.
Resource Library: Developing a resource
library with curated articles, videos, toolkits,
and other materials that support fathers in their
parenting journey. Ease of navigation and
search functionality within the resource library
to help users quickly find relevant information
will be critical, as well as regular updating to
maintain relevancy and usefulness.

DAD-EASE POPSTAR 61
Monitoring and
Evaluation
Establishing key
performance indicators
(KPIs) will allow for the
measurement of service
effectiveness. Regular
feedback sessions with
agency partners will
assess the impact of
support, utilizing
qualitative and
quantitative data to
evaluate assistance,
consultation, and
evaluation efforts.
Continuous refinement
of the implementation
plan based on
monitoring and
evaluation outcomes will
drive program
improvement.
Program Impact Assessment: Developing a
comprehensive evaluation plan with clear
objectives, methodologies and data collection
tools and leveraging qualitative and
quantitative data analysis techniques, the
assessment can measure program outcomes
and assess impact. Detailed reports
summarizing the evaluation findings can be
generated and disseminated with stakeholders
to inform decision-making with relevant
feedback mechanisms to ensure continuous
improvement.
Strategic
Planning
Development of
strategic plans will
optimize service
delivery and enhance
agency support. Regular
review and update of the
implementation plan will
cater to the evolving
needs of agencies.
Engaging in strategic
partnerships will
leverage additional
resources and expertise
for program
enhancement, ensuring
long-term success and
sustainability.
Service Mapping and Streamlining:
Conducting a thorough analysis of current
service offerings and processes to identify
inefficiencies and areas for improvement
through mapping out the service delivery
workflow, the program can streamline
processes, eliminate bottlenecks, and ensure
that services are delivered in a timely and
efficient manner leading to improved overall
service quality and client satisfaction.
Capacity Building and Training Programs:
Developing targeted capacity building and
training programs for agency staff enhances
their skills and knowledge in areas relevant to
the program objectives and the program
ensuring that they are equipped to deliver
high-quality services effectively.

DAD-EASE POPSTAR 62
Leadership
Development
The provision for
leaders to be developed
through training
opportunities,
mentorships, leadership
cohorts, webinars, and
professional
development resources
to enhance the
knowledge and skills of
fatherhood program
staff. Investment in
continuous learning and
skill-building, agencies
can strengthen their
programs and better
serve fathers and
families.
Expert Mentorship Program: Implementing an
expert mentorship program where agencies can
be paired with experienced professionals in the
field of fatherhood programs, to provide
ongoing guidance, support, and feedback to
agency staff, helping them navigate challenges
and maximize program impact.
Virtual Training Workshops: Designing virtual
training workshops that incorporate interactive
elements like polls, breakout rooms, and Q&A
sessions to enhance engagement, and adding
leaders as subject matter experts to share their
knowledge and provide diverse perspectives
on fatherhood-related topics will assist in
leadership growth.

DAD-EASE POPSTAR 63
Appendix H
Additional Components for Implementation
Marketing and Brand Plan
Table 3.
Marketing and Brand Strategy with Communication Plan
Implementation
Strategy
Inputs Activity
Marketing
Strategy
Target Market
Unique Selling
Proposition (USP)
Distribution Channels
Pricing Strategy
Promotional
Activities
Identify fatherhood program providers, social service
organizations, and community centers as the target
audience
Offer a comprehensive capacity-building service
tailored specifically to fatherhood program providers
to enhance program outcomes and impact.
Utilize targeted emails, professional networks,
industry conferences, and online platforms to reach
the target audience effectively.
Develop a pricing model that aligns with the value
provided and the budget constraints of the target
market
Offer introductory webinars, free resources, and
networking events to create awareness and interest in
the POPSTAR service

DAD-EASE POPSTAR 64
Brand
Positioning
Brand Identity
Brand Message
Brand Voice
Position POPSTAR as a reliable, expert partner in
enhancing fatherhood program outcomes through
capacity building and training.
Communicate the dedication to empowering
fatherhood program providers with the tools and
knowledge needed for success
Maintain a supportive, authoritative tone that
resonates with the values of social service
organizations and community advocates
Communication
Plan
Advertising
Public Relations
Content Marketing
Email Marketing
Webinars and
Workshops
Networking Events
Target online advertising on relevant websites, social
media platforms, and industry publications to reach
fatherhood program providers
Leverage press releases, guest articles, and
partnerships with industry influencers to establish
credibility and visibility
Create informative blog posts, case studies,
whitepapers, and educational resources to showcase
the benefits of capacity building for fatherhood
programs.
Develop a segmented email campaign to provide
valuable insights, success stories, and promotional
offers to engage and nurture leads.
Host interactive webinars, workshops, and training
sessions to demonstrate the value of the POPSTAR
service and build relationships with potential clients
Participate in industry conferences, workshops, and
networking events to connect with key stakeholders
and build partnerships.

Abstract (if available)

Abstract Agencies receive federal and state funding for fatherhood initiatives, but strict limitations and inflexibility in spending present significant barriers. Despite the availability of discretionary funds, the impact of these resources remains limited, with funds largely underutilized. Since program participation remains low as fathers are often distrustful of the proposed help being offered due to perceived marginalization of their parental role and governmental interference in parent-child relationships, new strategies and opportunities to expand funding and outreach efforts must be identified and introduced. By enhancing their overall capabilities and rooted in the Utilization-Focused Evaluation (UFE) theoretical framework, capacity building, tailored to agencies offering fatherhood programs, will help them overcome these constraints by strengthening their functional performance and identifying innovative approaches and strategies to amplify the reach, range, and quality of their services, harnessing their unique power to better support fathers and their families through their programs. Strategic investment, such as technology infrastructure and organizational development, can increase participation rates so more fathers gain access to support networks, educational resources, and counseling services that are crucial in fostering healthy relationships with their children. This deepened involvement may lead to stronger emotional bonds, enriched communication, and improved co-parenting skills, ultimately benefiting the quality of children’s lives. Influenced by the Social Work Grand Challenge of “ensuring healthy development for all youth”, understanding the landscape of fatherhood programs currently offered, provides a baseline for reimagining and reframing them to be more attractive and responsive to stakeholders and fathers to ultimately expand agencies’ participation and success rates.

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Asset Metadata

Creator Borland, Laura Antoinette (author)

Core Title POPSTAR: the agency solution for improving fatherhood program outcomes

School Suzanne Dworak-Peck School of Social Work

Degree Doctor of Social Work

Degree Program Social Work

Degree Conferral Date 2024-05

Publication Date 04/15/2024

Defense Date 04/02/2024

Publisher Los Angeles, California (original), University of Southern California (original), University of Southern California. Libraries (digital)

Tag agency evaluation,agency improvement,capabilities,capacity building,custodial parents,fatherhood,fatherhood initiatives,noncustodial parents,nonresident parent,OAI-PMH Harvest,parenting,parenting programs,technical assistance,UFE,utilization-focused evaluation

Format theses (aat)

Language English

Contributor Electronically uploaded by the author (provenance)

Advisor Smith-Maddox, Renee (committee chair), Baylis, Nakia (committee member), Cederbaum, Julie (committee member)

Creator Email lborland@usc.edu

Permanent Link (DOI) https://doi.org/10.25549/usctheses-oUC113872137

Unique identifier UC113872137

Identifier etd-BorlandLau-12809.pdf (filename)

Legacy Identifier etd-BorlandLau-12809

Document Type Capstone project

Format theses (aat)

Rights Borland, Laura Antoinette

Internet Media Type application/pdf

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