Pathway programs for HBCU students in television & film… 

Public relations in the music business: how publicists continue to improve a changing industry 

Lights, camera, (call to) action: global public engagement in film launch campaigns 

6ix Gods: Drake, OVO and the rebranding of Toronto 

Are U.S. colleges being “oversold” to today’s students? A look at the realities of public relations in undergraduate higher education 

60 years of magic: an in-depth look at Disneyland’s use of public relations strategies 

Empowering equity: an exploration of how Black women-owned brands can harness social media to overcome public relations’ equity gap to build influence 

Collegiate athletics in crisis: a new practical model for crisis communication/management 

Digital discourse in the fashion industry 

Entanglements of the Asian identity: visibility and representation in the United States 

Public health anti-obesity communication: an analysis of current campaigns for future guidance 

The Digital Revolution and its impact on the beauty industry 

Why our audience share? Improving social media effectiveness using experiments 

Cultural differences in communication patterns of international B2C technology companies on Weibo and Twitter: an examination of effectiveness from a motivation perspective 

Creativity at work 

The American deception epidemic: why public relations practitioners should take notice 

The comic book superhero: his amazing journey to connect and communicate with society 

The localization of global public relations firms in China 

Roller derby, from spectacle to sport: moving past perceptions 

The Sparks Project Dance Studio: strategic integrated planning model