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University of Southern California Dissertations and Theses
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PowerBurst: the rise and fall of the first competitor with Gatorade
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PowerBurst: the rise and fall of the first competitor with Gatorade
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D Home )( - - - +- """ C I D powerburstorg.businesscatalyst.com/index.html ~~_:_~~~~==;:====~~~~~----...~~~~~~~=;:====;:_~~~~- • , 11 ; . I W Sa -""~· ,.. --=- ............ - ~-.. w a w ' 1 " -· ------ ---•-----•I ,.,. ·------- • I • D Home x +- -~ C I Cl powerburstorg.businesscatalyst.com/index.html PowerBurst was the first competitor with Gatorade, a true underdog with the ultimate desire to climb on top and drive the Goliath to fight for its place at number one. My name is Alec Lesnick, and I am the son of that underdog. My Mother is an athlete who created something that she saw needed to be placed in the world, and brought competition to a market with success drive and pure intensity. She teamed up with Eddie Debartolo Jr., Joe Montana, Jerry Rice, and the 49'ers to deliver an investment that would attempt to change an entire economic market. Ultimately, PowerBurst faced bankruptcy, and my Mother sued Eddie Debartolo Jr., the unofficial king of San Francisco. No 'udge in San Francisco would hear her case however. Ultimately she was able to file the case in her hometown of Vacaville, CA; he last day on her statute of limitations. Judge Ely heard her case, who then told the other side they must settle with her, or here would be a trial in his courtroom. She settled her case for I ' I I • I ... I • I l ' I ..-... I\ I .,J\., ' = u ,- fJ D Home X L----===================~----====~~~I +- """ C I D powerburstorg.businesscatalyst.com/index.html ~:::;;==-- " case, who then told the other side they must settle with her, or here would be a trial in his courtroom. She settled her case for an undisclosed amount, and soon after, drinks like PowerAde and Vitamin Water rose to the surface. Competition is the key for success in any project. For the individual, its about knowing your place in it and understanding your potential. Peggy Lesnick understood that, as well as Eddie Debartolo Jr., the former owner of the 49'ers Raymond Chester, Super Bowl Champion, and Frank Trafton, investor in Powerburst. his is the rise and fall of the First Competitor with Gatorade. atch the Film Here. MEET THE TIEAM fJD Home )( l~I - - - +- """ C I D powerburstorg.businesscatalyst.com/index.html ......;;======;;;...~~~~~~~~~~~~~~========-~~~~~~~~~~~- D Home x +- ..... C I D powerburstorg.businesscatalyst.com/index.html ----- J D Watch the film x _ +- - C I Cl powerburstorg.businesscatalyst.com/watch-the-film.html I 11 • I • .. • t ~ ... Gatorade J D Watch the film x _ +- - C I Cl powerburstorg.businesscatalyst.com/watch-the-film.html 12:00AM fJ D Watch the F ilm )( ---- 12:00AM Januil!V '965 Gatorade is invented Developed by researchers at the University of Ronda as a rehydration dnnk for the Ronda Gators . • Gat0<odo Is Invented I • 11 Dr. Peggy LIJS J I Fat11or, SF 4 9 IJ!!t1lck diet; ' ~ Eddie DeSartulo Jr A I lands the 49'ors Football team > fur.I QOJ lrwontod •• • • • •• • • • 1970 1980 1990 18 - - - D Watch the F ilm x 1960 12:00AM January 1 1965 Gatorade is invented Developed by researchers al the University of Flonda as a rehydrabon dnnk for the Flonda Gators. II Gatorade is rr.oenb!d . '°' ~'-- • F.!!Nr;SF49 1.-.ckdes• ~ frljo;e Oe8artolo Jt 4 ! iaf1ds tho 49".,. FoolbaN team • • • • • •• • • • 1970 1980 1990 - - - > D Watch the F ilm )( < Tales from the old-timer 4 W'o>•· • ·~ .. '"""-"' "c.-x ·- Sport• Short• . ........... ..._ .. __ U!..Jl • .eM't I , ' •••Hw' ' ....... • '•·-a·w , ··- .............. _><+-·•- Ill! Mii"' and' 11tffl flffl'I (ltl"c.J •«J IMl'Q ..... hill,,. fl Mt.-.1M1 ,,,., ... Oflt ~UIJ fl. I.all!) ll•t. Pft<lnt lf'llt-JJOIM 111 .. -Mmt 1 ••Of C(f>t ti H"tPl ... 0'1 "9 l!llliO lh"Ht t!U•Go• 6111t11-.11'!110t•!JQ JiNllt" "1t'1 tli:I..._.. at 61«v ~Plt'tl41i111Wll_.fi.tsl.ib1I 111l'1thlf'Hjl1 $(htf)I, O'I,._. I~ .... - •hf «11 ... Olf'O llfltfl .... 1 .. 111 ~ ... Ml (1\ltltt lht tll>I"" .,, -.nc.ii1b l¥.l 11"" i.1.;·,, 1, ~lo U!l.)rd>lll•-Olh tblf .. 11 l!ldl•• -1Miu1•i-1Wft91' tUtttin,P.IU>U.dt t•t .w: !t.t Mf.I 1 - I~ 1~11;w,,11, •-Mlltw l°tl I ~lfalltlb"( '"' ltllfl' •tff It NI 'Nltlltl "'""" "t 'Ol 84 1W<ltfl'•IAl!t~ll-~1'i'l~>!~I~ ... hofl-" Of,_, I ""'d(l1N¥11 ho"6~WIJlotQo C... l.ltj"""ll ! !011'-11 ....... lint•• lt•) ci.1-"""'~..._, .. ,. '~-"'"" a .. ,.. ........... btm.t1 .. , ,....,...,.,.., Jli' u. 1NJ 11111,.. !WI<,.,. _,. ..... 11,. US-~) I •td t°" c:.oll i. .n a .... n.Nt t.1111t 1M t '"°' "'•~• ol 111•..... '"" <..1• l•I• •hit•- •tdhlwt.9•..t""ll 1- ••h•i.•c:...,.,.l!•lh lu-. b•9•1d....,.• ol;• loll. ut....,1 ,.. ... , n o olJio OIU. f!OU1,-.M! 1• k•J ..... tt-"f .t 11...,f tOU 1Wf"l•lid II ,... •II • .... #d 1ou •• ldJ I•.,.- hmo"'I' lo>Uf ~ ... ...,_, ,.,. ......... ....,. • .,.. ............ - • ._ W S.:....-.f*"l""lho fli"'T •""'f91 I ,_ .. cinc.o" .......... 11# .......... -·,. .,_ ,,,._ •·11-•• -a... .... .,, . ....... e. s..., ...,.."" • ..,,,_ .,.,,y...._ • .,.._ '".,_ e-,. .. ti1"4> .,. ...... . ~ , .. "-·•~, ..,...,... ......,.. ,.....,._.._!>ti.., •• ·-~_,..ft~._.. .. .. ,,.,.... .iltino• $11_,.....,. ..,._,to.$ .. 1Q-- K'"""° tt. C.k,. lllP~ 1 • .,,..,.,_ r!IJ""•P""i""N'\.~• ftloo1 O ~ ~~ ~I~ II ..,..Of)._,.., - ....... ''"""'"'-• ..,.._ ~.._. !;#11111.1141ti. ....... ,ie .... 1, .............. ....... ~ ........ , ... Jlllr•• ,,.,.,.., °ll'ofC----·-...-·-.. - .... ~ .. ~- t••• Gatorade is iwented •• 1960 1910 ~-·· ..... W l l l'oH t o., ....... ,. . ......... - .... !! .o,c. .. t Cl>oot••"'fll' - ·· -... ........ • 12:00AM May 1, 1976 Dr. Peggy Lesnick's father, sr 49'er Edward Lesnick dies at her feet Lesnick claims her work with PowerBurst was based on the athletic habits her father provided to her in adolescent years . !!:'.1 ~11 .. s ~ l.esdck fies ~ DI' ~ l.esnck's mr.tl)J l'llwml Fath«, 49'et Edwatd '-ted Pttnlon Lmnck- at her feet on > 1 2:00AM Edd>e ~B.lrtolo Jr l~nds Uie 49er.oFoolbol tum = IAsnld< ..... Edile rtdo.Jt I E<kJ Oe6i.irtDlt .... 'iii:g -tho 49' ... -· us. Oebartd Poll S2C Robed Cad• S<lls ThllSI Se.a Mllk>n" Q<Jenchef 2 te3m Corp. • • • • • • •• • - • • mo 1990 J D Watch the F ilm >< +- C Cl powerburstorg.businesscatalyst.corn/watch-the-film.html ffiBJ AUCTION REAL NFL STUFF . REAL EASY. il 11-- • " ' : It. ·- DENISE DEBARTOLO YORK t•("'""• - o---...... -·-~ - .....,.,.........i, __ ...... _1oo ......... ~ ... .., ... c.<.I•-....... .. ........ ....... '""""'""""'""t"·~ __ ............. ____.. .... , .. - .. -··.....-+ ...... "" ... .. ___ ..... _. .... _"""'" .... .,_.. Go:orado .. "-'!rd • 1960 1970 • • lDr~Leo I F-. •9 IJ!Srid< dies ' 12:00AM March 1, 1977 Eddie DeBartolo Jr. lands the 49'ers Football team Eddie DeBartolo Sr. buys the San Francisco 49'ers for his adopted son, Eddie OeBartolo Jr. lesick becomes s - ~ lesrtt flosd>lm en Cc<tl ...... ~"' •9.,. ftr5I Super ThOstQu -.e = L.eorOck .... Edel<! Ml ""1h Eddie nionted - rldoJr DoBortolo Jr. anc ~Eddie DeBartolo Jr. ~ Oebannl Pov Robert Cad• Sel15 Thim lands the 49' ers F<>otball 'ls.a Mlionl'I $2( Quencher2 team Cap. • • • •• • • • - • • 1980 1990 - - - > J D Watch the F ilm >< +- C Cl powerburstorg.businesscatalyst.corn/ watch-the-film.html • spire 1!>50 1 Ale:lcomf' to Sp1rl! Corpcratton - - ..... - - - --~ .. - - ---.. ·----... _____ .__ .. _ -· ,.... _______ ... - .... _. ________ .. ___ .... __ ______ ...., _...,. ____ . ___ _ _ __ ... _ ... ___ ,,__ -------- • 1 970 --· ·-"""' -·- _,., ..... .... ---- ... •'-• - -u. .. _ 1_ ~-- II Cl ii -- pagepeeker - • • • 11180 • 12:00AM June 1. 1980 Lesnick becomes Solar Contractor Lesnick tean1s up wrth Sprre Corporation to begrn selling solar manufacturing in Saudi Arabia, Pakistan, and Tanzania Otb"""1 Mlllon ln Ccop . •• • • • 1990 - S2C - - • • - - - > J D Watch the F ilm )( • • • 1960 1970 12:00AM lanuary 25, 1981 49'ers first Superbowl Win with Eddie DeBartolo Jr. and Joe Walsh Owner Eddie DeBartolo Jr. and Coach Bill Walsh lead the 49'ers to Super Bowl v1ctOI}' - I Dr f'ogQy IJ 49·11S mt Svped>clvA • I ~~ Wrl W>th Eddoe """' Oe6altOlo Jr. and Joe .,_ ______ _, [1i!le De> """" .. & ! lands Ille 9'ecs Footbaft team • • •• • • • IQSO 1990 - $2( - - • • - - - > J D Watch the F ilm >< +- C Cl powerburstorg.businesscatalyst.corn/watch-the-film.html - -- • • • 1060 197-0 • • PlatlM!Flft 12:00AM June 6, 1984 Lesnick Meets YP Seaton Lesnrck becomes contractor wrth YP Seaton and Associates for Solar Manufacturing P.agepeeker , E<l:lie DoBartolD JI A l>ndtthe~9mf'oothJ loam • • 1980 ~Mee!s'IP Seaton •• • • • 1990 - $2( - • • Eddie Debal1lllo JI Pleads G"ilty - - - > 2010 J D Watch the F ilm >< +- C Cl powerburstorg.businesscatalyst.co1n/watch-the-film.html • • • 1060 1970 Ed:lle DoB:wtolo Jr a • landt the 49m FoathJD loam • • • 1980 - """' • • • • • 1990 Junel986 Peggy Pitches Power Burst Lesnrck pitches to vanous companies for funding: Coca-Cola, Seagrams, Crystal Geyser. - $2( - • • - - - > 2010 J D Watch the F ilm >< +- C Cl powerburstorg.businesscatalyst.corn/watch-the-film.html -- - - ·- (os.\ngrltsirunrs - -· .. , · · ·•· " ··•· · · < • 1060 Mell.oner I.and l"-'"''.-~'H" I HI l4 • \'•Ill.• l_,tlf' •.. _,. ... • .,.,.,,..._.,,,..a .. .; flti)M n1~ .uta~'IU _, -- tty tltll;-... .,.,.._ ""11r.m:iit..,, bk .\lldt:l'l'e- _ ,. _ ~,,.Al"'' 1t-....Utn1>a~ •U•n .. ~ -·- 1970 Dueling Ori11ks RJ"•l.s go ofter No. 1 Gn1 orod<1 m sports beverage ii1dustry. °"'°'* ,, a9!19 I MARLA l.. u OAll!M.' TIMUlrtA,., wrui.. i f'li!I iii! I I iht1rpd.M" •r. • wd dt.,.kif...t~ dri1111d• ruUk-1.t l;11ll:1rc beuM'.b lllW' h'tn.-- !'or" """' • 11"1111• to))! !l'*'il 10 dti11l M01 t fluj.t, Y.> lttiue9 .. llfoM d1111l1 f. J4iir, 11 .... 1r1leQllll» ol'liol'I hi!~ lljl 111"1 ~;~_."ltW1T~'11::<l•l~11unr-1•>C'll 100 11p1~ •!11t1~'l"h!N11Q.-her SO, '"b.l<t a foo:b.lll t .. m 0"11_. IO do IOMtp his ..... n I ... )',.,...? Ii IM'J lcl,.W J, Dte-l"Olo Jr,. t .. 11 '°""'...i"-~• ... ta• -"'" ~cb..iitr~"" ,-. ... ~ 11ot11 fl_..,_ 'J'b,,tsl!MCl!y•lllot~'"'-"'- '1'111,....,; 1,t(t ntdl'.lllki~C\lt9!. J'o•"lt&.l'fl '-t dlt ~-lul Apr~ 11\oN U. .. , ... ..,.; f$ ini:Mn 'fl'IDI (41 1-.Wl'<;ll •ol ~- 11 .. _m • ..,...1i..11._.m~"' .. ,i..,_,._.,.,,. i..-..,. _ ...... 111t1H ~of~ toft dnlakiodw:Jy flK-'ca lht 111. "'"-•lllllll ~•P•-• IQlll • i9ljlCllU111 :. ,,, __ fldo~t.?~P!f eo-t IMr'OB ~ Mo#Jnt ""',~<t~e. ~ b:r ,.....,""' ~ otn-, ~~-.Id b:p V.ufiot1 ~of Mil. V....,.edJ~"°"""htt ~ 110 m.41i111 !<>IM tlOl lMt "'ff'-IDp I i..lc....r.S. •• Ed:lle DoB:wtolo Jr • landt the 49m FoathJD loam pagepeeker • • • • • • 1980 • 1990 12:00AM June 1. 1986 Power Burst Invented Peggy Lesnrck Formulates and begrns marketing the PowerBurst Sports Beverage - $2( - • • - - - > 2010 J D Watch the F ilm >< +- C Cl powerburstorg.businesscatalyst.corn/watch-the-film.html < Debartolo Corporation Vle<N on Google Maps 1 an High School • • Charles D11eh D * :;:: ., [ • CJ) I r . Debarto o Corporation Nisonger Rd a Boardman Nissan P1eston Volkswagen (& Taylor Kia or Boardman a CD Googk + DeceMber 1986 Debartolo Invests $10 Million into Powerburst Corp. Debartolo Corp. becomes the off1c1al backer of Powerburst Corp. The Goal: To have Powerburst compete with Gatorade on every shelf across the US. Lesnick earns 20% of Powerburst Shares. Ow~~r!!!!r-"!!!P!!!;e~Qj!!r...,.,...,..~--C"-'20"-1-"5'-'Gcog='-" •--'· M°"a"'p-"da"'ta"-C"-'2"-01"-'S'-'GoQ9-'-' • f.,-rT\I o( Ua4 Fttpon a rri•p atrOf • 1970 · I Dr. i'e!laY Los I l'lltll<!i. SF 4 9 lesrtt dies I • • - - Oebattolo Invests $10 Rob<!rtcad< Sells Thirst Mtlllon Into Powetbum Qu"""'1or2 Colp • • • - • • 1990 - - - > 2010 fJ D Watch the F ilm )( ---- • 1 970 POWERADE HISTORY Through tn. Y••• ,,,,..,., - 1l•'f• J• ~ 11111111 11•1 '" ..... •-"' ' • . 11 ,, ,,.,. .. • Cutt<Q ,.,_... .,,.,.. ,.., . ,. .• ~ ,,, ,.,~fl'o." ~..,.n, 1'!11111'N ~' t .u, . ffltC-11-Ctt• ....,... ........ I! •• ........ ... -·f!l'-o14 • IP)ll.~ ... 91111 j~ ~ l!l)ll.U:.0" .- .. ~,.,..-io ~' - ,..., ....... -i-_.._Q ll'H-~Ulllllt"'l -c.aDllr ~7?la-n. ,_._,11tt;,'* .,. -'"*" .,..,,,.~u ..... tr.I'~~~"' '""' .. _ "" ... r;I ._. .. ~ .._....~ ..... ........, fl • • • • • 1980 •• 12:00AM January I, 1988 PowerAde invented Gatorade's future top competitor 1s invented Otbarld- Mllloo 1r • S2C Colp • • - • •• 1 990 18 - - - > 201 0 J D Watch the F ilm >< +- C Cl powerburstorg.businesscatalyst.corn/watch-the-film.html • a~zon ca ) Do._.,,.,. ,.. '' - •-•'-••• - f'111t>1 1-111 ~Corl - •• •• Firsr in Thirst: How Gacorade Turned '-•-· _, Science of Sweat lnco a Cultural Phenomenon Pmue•l - 5~1!' ~ '.'OJ' .. , :i.,,,,., R:.-1 • 1.t...11. .... t• • :;>) ~o/NfOtl ........ _., ............... _ _ .. ..,w..... 1,. .. ..,, n.• ,._ • ., "lllltmefll!e< 111e Cd.11 '""" 11111 <:n~ ...., f"l!P'+ lndll'g 1 at wa1 111~ -,..11 lJ f\ll'O .. M<)",. •fl ;~t·t.iMrl-o• r, ..,.., lr.41111' • evger v.1n tne 1~;ie111rf 1l.Qlem ~" iw·Oln!IJ"• ...i ~ 1411;' Thell« (Oilf'W lnefC _,. IN !Ip:!!;) Qrlia ...._, It )OQl.o~ "'"""'~"- tt•1~"'""' t.t .. .,. n11r;ii- ·t:1·w .......,_r11- (;I"""''*'"'"'-"" .. ''~ "' • ..,._ u .. -1 ,.. .... _ . ,.... ..... It • Li il .. . "''' l "" II • ,,.,.. rl)f'[ !ll f•ll~flltioi.to ... •fli "' *'" • N' •r111 1 110Jr• 11~ •• ,. , j4,,1 , 111~ • ............ , -~·1., ........ ,_ 011""4tl •d•ll• ... .,..,.,_., _II_. ..................... .._.., .. I L .tit.II~ '" .,, .. ······- w . . .. t.,- ............. t .. ....... . .. ...,.~- ~~ "".'" __ ..... _w_"'* ~"""' ~~~~~~~--...., ....... --·_ p_ a_ g _ e _ pe __ e _k _ e _ r_, 1970 • I Dr Peomll.es I Fal!1of. SF 4 9 L<orid< dies • • • • • 1980 • ••• • 1990 - 12:00AM January I . 1989 Thirst Quencher 2 is invented Dr. Robert Cade. inventor of Gatorade. rnvenls Thrrst Quencher 2 outside of Gatorade Corp. He clarms hrs new product is better rn every way. Rr>bott Cade Sells Thirst Quencher2 • • 2010 - - - > J D Watch the F ilm >< +- C Cl powerburstorg.businesscatalyst.corn/watch-the-film.html ~~~oner L.ollel - ..... - I (Ps.\n9rltsi!11urs - - · ~,. • · ·· ... ·• •• · · • • Jlll'IM 'rll~ "-11.CN:l'i'U "e""1'1ap• lflt~ __ , -· -· .ACll---*J'fwnSltll~!kc>W'tQy<4 .... -·- •• 1970 $200,000 Don•llO o Prese11ted L o Comm1u11Ly College G t'OllJ) Ju• i o. 1990 muva KJtl!V.41. .., . ..... . ili!!i"lf" I ' lR"'G<l!I. ,... f'l:)oltr£w'll ll•dou~.a liuo.ooo'» lli.~b(Of-..COu1•u111y Coll• Qoits'lllUIC!t.(111 ~.1llo• oe.11..-.y~-.-iF1>M1. ?o'!o•&u•I, a f9C'""411~ I)' di-1 11\., " .. ~,.Y ... i....~1.u I~ .udi (,IN IOlcl 111 0."4i111l O'lltr t~ iaa.r J"ll!' - .orci • "'""'"""Tcdloot • v~•P No d 1' .'•thU.1W•11Mi.t-...d•blr-i...m1ill#'!~ """'*"'*'*"' te..1JH1'41Mr;I Po.o.&..01. '11uo~J .. ro:r1..,~kt1ioo1,,..11'r-ilL ~1'QM1-.illlal:ll;l')1'0~..&lnd~btlldum~~· .. ·1Mo:.1-w.hb.o ... ~'- _,.....IOW.alt~.dlit.W4- l •Oladilotu.. lesnldc becomes S Coubacbot pogepeeker 12:00AM June 30, 1990 PowerBurst donates $200,000 The corporation donated to the Callfornra Community College Fund ~ &kil@ DeBartolo .- I lands lhe 49"n Foolba1I t""m E"9 Pow..etnst donates [=JS200.000 Thirst • • • •••• - • • 1980 IQQO 2010 - - - > • J D Watch the F ilm >< +- C Cl powerburstorg.businesscatalyst.corn/watch-the-film.html • •• 1970 lesnldc becomes S Coubacbot ~ &kil@ DeBartolo .- I lands !he 49"n Foo1ba11 t""m • • • 1980 •••• - IQQO 12:00AM Jul~ 2, 1990 Peggy files Action on PowerBurst Corp. Lesnrck files an action against Powerburst. cla1mrng they stopped sending her royalties. on • • 2010 - - - > • J D Watch the F ilm )( • •• 1970 lwick becoc1ios s ea .. ac!DI = E<t!le DllBaltolo j l.fg Jl .. j,Jandstho 49'..sFootbaQ ' S.a team • • • •• • • • 1980 12:00 AM October 1 1992 PowerBurst files Petition for Bankruptcy PowerBurst files under the Unrted States Bankruptcy Court for the Eastern District of California • 2010 - - - > • J D Watch the F ilm >< +- C Cl powerburstorg.businesscatalyst.corn/ watch-the-film.html 1 970 - ,,.)IN<' ..... ..,.....,...,frP $· llQ.Ml-1'9111111,...• llft..,., ........ io.JIYI. ........ l fMl'l -·~ I" Ci.l)'!)l;if"'tlH••-~ .. 1 $ .,,._,_.~4We<:IWl,..~!.........,.,l ~'"""t<J,,..llir ••-• · 1-$7 ,0lll)G»n,.,o•• -"'"'•"•••- ,. "'°"""'"rw--•UfDl»,Q:G $. lll"Jnoi0--11*,rll~-llfl('IOl'~nl .. n..-..:..11'-Wlif'o ... ,..... n...-.... -~ ... -1\11 .. ~lf't·~-· fl'•nof'lliQlll • M•f•'tQll)f ... .. ....-... 1 ... .... ~ .. c..--"' $ .... "-- ,. 00!,o;,........, __ '"'" .... ~~f:#-•,. s .. _~.....,--- .... _ .... ..,,.... ___ ,_ .. .. -~~ .......... --,~-.-.... .. ~ .................. .,~.,., ...,,ll1__, ... ...,, -.0••-·'11.-IW_ f'C:. _.. "-•o.-JW.t N ......... __.._ ... _.,..... _ _ ~ ... Ol'--- ....--0.-'Qope ..... --.... ·- ........ - -- .....,.... _.._....~-- _____ .. _ ,. ~·---·- • T Dr. PeaaY l.f!s I ~~SF49 l..""'*i<dles• • • !?!!!!' E4!Ie DeBallDID .. llr i - the 49·.,. Footbal !Nm • • • 1980 12:00AM January I. 1993 Robert Cade Sells Thirst Quencher 2 Robert Cade forced to sell TQ 2 to Gatorade owner Quaker Oats. after several years of legal proceedings 201 0 - - - > • J D Watch the F ilm )( 1070 • T D< Peo0\11.e! •• I F!th<r: SF 49 ~dies• • • 1980 • •• • • • 1990 • 12:00AM January 4. 1993 Lesnick files claim on Powerburst Lesnick files a proof of claim with Fresno Bankruptcy Court in the Powerburst Bankruptcy. alleging a general unsecured claim of $1 Million • 2010 - - - > • 2020 J D Watch the F ilm )( 1Q70 . . l..eri::k IJealcnes :; .I= CottbdLb • J Dr f'toaay lo< 1 .,_;y~9 LIJsnck dios • ~f:dr:l~DeBartDlo.k ~ 1 1an<1s"'" ~g·.,.. Footb>ll r I Sea loam •• • • • •• • • • 1980 1990 - • 12:00AM January 24. 1996 Peggy Lesnick vs. Eddie DeBartolo Jr. Peggy Lesnick settles her lawsuit against Eddie DeBartolo Jr. outside of court • 2010 - - - > 2020 J D Watch the F ilm >< +- C Cl powerburstorg.businesscatalyst.co1n/watch-the-film.html < -- ·~-'"' - _ _,,. ' E•-- I I 1 •p I ""'"' ............. -· - . ., .. .., __ U.S. - W.'l<UI !> .. , •1' t.WOI:* 9'~ ~T ._....,:'I H""'~ CJ\Nl'J Ci"llllM """' l"l"r14' TlAV'1 «Jlllll •Af.\1<.i{ ,..!!(It PCL..:'& ~ _,, \tlit ):rt;• !J•1kt'.lnr• Reg1:it1111>oii f!i simp'~ and lrff "Gltf'P Jo!OW n ... ... "" BATON ROUGE, 1...._, M11r t .l1 1:1-7-Tb. ~nnc-11""'"' J 1l1•Sll11 Prtrn«JO '89m- EdwordJ Oo!o&rtoloJr,.t'Ktlllf!J IOd.'lf ~ h~pipd. CO'l'. l!d-.1/\'. Edw~rdtf:ico.ooo1t1 t997«tl\W~.-lh• d.-. w11111d \,. no f<"'\t.onia ...th lli1 ..,phc.t.!ion r,., • 11..,1\.o,,1 r:.w1 WI ....... Mr o.t..nolo'•-lmM:f M.1-d:..m«t~t..J.ui. ).Ir Edw.....t.1 1""'1c-r.i.:tuM:r~ngc ............ '*'"'--~ ... tMorJ'I wi-wfwclnl'I,.,.. &tw.n<:lsl-.1~1f-:c~"'*"'Y·~ "'*~ h.lq -n.i. ~ Mr u .... n 11..d ""~ o111i1 to:(! IJ nu• .• R •ft09U· .Jiem..nd -*"· '11"111. ll ,.....__Ill~ K1" ).Ir &.-f-.1rds and."" ~ ~ M:q _,. l.lll1li;iliclr;&I J •l• ~.DI fioow oitw-...,...~t'ld tllltbe..:cof TIWE ST n-~ ~Wot...-d .ti•it...-.i- lo&:cfloeo• l •. Ae,•rs --~ fi;.ur.wm.,..._ pdl-od,.~ l'X'l'"'"?'b:m Mr 0-.....,.,.., .. m.s.~~.tMpSIMc~-·-..WaW-• Mr o.~,. -Siild_ • .. .............. 4 . ' ... ;;;-:-pagepeeker - - 12:00AM March 27, 2000 Eddie Debartolo Jr. Pleads Guilty DeBartolo Jr. 1s involved 1n a corruption case with Lou1s1ana Gov. E dwin E dwards. Debartolo Jr. pleads guilty to an illegal gambling license. and failure to report a felony. He testifies against Edwards and pays a $1 Million Rne. Debartolo Jr. remains suspended from NFL for rest of the season. l=l! Eddie OoBartolo .Ir • ! landsU.•9'..sFoolbaft team o.ta1ol -- n-cadeS<l Mi1110n"' "' $2( Quond1"f' 2 Colp. Th • I 7,] Eddie Debartolo Jr. Pleads Guilty •• • • • •• • • • - • • 1980 1990 2010 2020 - - - > J D Watch the film x _ +- - C I Cl powerburstorg.businesscatalyst.com/watch-the-film.html 12:00 AM March 12, 2015 Sports Beverage Industry grows to $165 Billion Industry < P<11 lJlsrkk Ales claim "'1 Pov. Pow!lbllrsl <a ' ~"' r Thirst Qu Pow"'8 PeooY l.e<nlck \'& E'ddle £~1 ~~~~::~~~~.~! .':~~7~~:.:~~~·- • •' • I• \·! ' " d • - ... ..__.,. <.U<"-9•«<• .............. _ _,..._"''Ml~- ......... ! . ..... .._...... ~ ..... ,_ ... : _ .... ,.._ ... lleVff!Je .... " ... ~. 1>· 1 • • r. •• r , • .. ,. l S HERE. l1-W! .. -~..,l~rll'-M'POll'<tM ...,., .... + -·" ·---.. tt•-~ ..... H•lf'l~ .... -~OO•• _, ... m Sports Be""1ago bJ,dJ lnd\Jstry grows to $1 65 Sd llon lnclustry _;j' ~ .... - Petition oel'lar!Dlo.Jr. • oe1>a11n1 ~Pov. IJ Roo1111 cad• Sell• Th1rs1 -~Eddi• DebattoJo .1r Miiiion In _ $2C Q!Jencher 2 _ Pleads Guiltv C<lcp. - • •• , •1. 1990 l e I 1 + +• 11e 1+1 • + +. • + + • ! + • • + +. • ! + • 2010 2C20 2030 D Watch the F ilm >< +- ...; C Cl powerburstorg.businesscatalyst.corn/watch-the-film.html D Watch the F ilm >< +- ...; C Cl powerburstorg.businesscatalyst.corn/watch-the-film.html j D Meet the Team x _ +- - C I Cl powerburstorg.businesscatalyst.com/meet-the-team.htn1l I 11 • I • .. • t ~ ... - - - - • • - RAYMOND CHES'fUI 19!\o's Super Bowl \Vinner-Drank Powerburst as an athletic tool. - ........ ~:! Ji.. Report Abuse YPIEATON-I NVESTORJIUSINESSMAN !1wested in Peggy Lesnick as an entreprenuer • J D Meet the Team x _ +- - I Cl powe rburstorg.businesscata lyst.com/meet-the-team.htn1l FRAllK TllAFTOll·Accountanl;ilnvestor first to sue Power Burst after the company ftled bankruptcy in YPSU.TON-lllVESTORJBUSlllESSMAN Invested in Peggy Lesnick as an entreprenuer long bef ore PowerBurst was invented. ·---..;;...;:;=~-==~::::::~~:=:~oy NEWELL-Food Exporter Under the name Carribean - xotics, Lesnick partnered with T ijule Company Ltd. to roduce the S orts Drink Power Burst. - J D Meet the Team )( C Cl powerburstorg.businesscatalyst.corn/meet-the-team.htn1I ~--========-~~~~~~- J D Meet the Team x"-------=~====~=========--~~~===================================~ ~~=~ @~~=I +- C Cl powerburstorg.businesscatalyst.cor n/meet-the-team.htn1I ---====------- All Trademarks and other intellectual properties on this site are owned by LESNICK BROS .. © 2015. All Riahts J D Meet the Team x"--~----==================--~--=~=================================~ ~~=~ @~ ~=I +- C Cl powerburstorg.businesscatalyst.corn/meet-the-team.htn1I ---===---- All Trademarks and other intellectual properties on this site are owned by LESNICK BROS .. © 2015, All Rights Reserved J D Peggy l esnick • C Cl powerburstorg.businesscatalyst.corn/ peggy-lesnick.html ~-=-=-===~~~======== \\'atch the Film • (A Report Abuso) nr UT DR. LISNICK eggy Lesnick is an American businesswoman and ntrepreneur. Her story also involves creating the ~~ink Powerburst, the first high profile competitor With Gatorade. Her father was a San Francisco 9er in the 1 940's, before there ever was a uperbowl. Raising her on his own, Ed Lesnick was nd is the strongest representation of strength nd success. She says his business ethics of hopping and selling wood, and sending her at age -;:;;;;~1 0 going door to door selling Girl Scout Cookies ~ as an a point of unquestionable direction in the t-.:=-~==1ife she would take on. he created Powerburst for him, and now all ports drinks use Powerburst's model."Work hard nd Play Harder." Peggy Lesnick • cenes w1 J D Peggy l esnick x _ +- - C I Cl powerburstorg.businesscatalyst.com/peggy-lesnick.html \ • _esn1c ( J\. Report Abuse) • J D Peggy l esnick x _ +- - C I Cl powerburstorg.businesscatalyst.com/peggy-lesnick.html • __..onnect wit Tweets "# Follow [ Check for Tweets j >fl Follow @lesnickPeggy : D followers I Hmm, an empty timeline. That's weird. >fl Tweet ~ D I T weet to @Peggylesnick (A Report Abuse) • +- C Cl powerburstorg.businesscatalyst.corn/peggy-lesnick.html .:....______,===---- • (A Report Abuso) Tweet to @PeggyLesnick All Trademarks and other intellectual properties on this site are owned by LESNICK BROS .. © 2015. All Riahts --------- J D Peggy l esnick x"-------==================--~--=~=================================~ ~~=~ @~ ~=I +- C Cl powerburstorg.businesscatalyst.corn/peggy-lesnick.html ~=='------- (A Report Abuso) All Trademarks and other intellectual properties on this site are owned by LESNICK BROS .. © 2015, All Rights Reserved .r-~~·~------------------ J D Eddie Debartolo Jr. x _ +- - C I Cl powerburstorg.businesscatalyst.com/eddie-debartolo-jr.html I 11 • • ddie Debartolo Jr. is an American usinessman, best known as the ormer owner of the NFL's San rancisco 49ers. DeBartolo developed hopping malls as part of his father's ompany, the Edward J. DeBartolo orporation, which became one of the argest public real estate businesses in he United States - "which according o Debartolo Holdings was at one point ontrolling over 2 billion square feet of etail real estate space nationwide." ebartolo and Debartolo Corp. was the hief backer and co-founder of owerburst Corporation. Powerburst as at every 49'ers football game, and as actively promoted around the San rancisco Bay Area . J D E ddie Deb artolo Jr. )( , :A_ Report Abuse • J D Eddie Debartolo Jr. x _ +- - C I Cl powerburstorg.businesscatalyst.com/eddie-debartolo-jr.html • J D Eddie Deb artolo Jr. >< ''---------===========----====================~ l~ 8 j~ I =~ l @jl~ l~ ~=I +- C Cl powerburstorg.businesscatalyst.cor n/eddie-debartolo-jr.html ~--======-------~ ; ,A Report Abuse • • All Trademarks and other intellectual properties on this site are owned by ~~~LESNICKBROS .. ©2015.All~R ~ i~ ah ~ t~ s~~~~~~~~~~~~ - ... J D E ddie Deb artolo Jr. >< ''---------===========----====================~ l~ 8 j~ I =~ l @jl~ l~ ~=I +- C Cl powerburstorg.businesscatalyst.corn/eddie-debartolo-jr.html ~--======-------~ ; ,A Report Abuse • • All Trademarks and other intellectual properties on this site are owned by LESNICK BROS .. © 2015, All Rights Reserved • , _ - T ------~ D Raymond Chester x +- '"' C Ci powerburstorg.businesscatalyst.com/rayn1ond-chester.html Home I WatchtheF"tln\ (.A Report Abuse) . . ;.. . Meet the T!!am Behind the SCeW Raymond Chester stands 6'5" as he grabs Gatorade from the refrigerator. He is a SuperBowl Champion, motivational speaker, and the former owner of a golf course. And he just happened to drink Powerburst back in '86. He says that the body, mind, and spirit are his top priorities, and Powerburst is a strong symbol of what that meant to him as an athlete. "Back when I played, the workouts were Spartan practice, no water and no rest time. It was based out of ignorance," he says. "We occasionally got Gatorade, but it was just salt." 1~1= 1@ 1 ~ J • +- '"' C Ci powerburstorg.businesscatalyst.com/rayn1ond-chester.html (.A Report Abuse) • ~· l!J.,· . . ;.. says. "We occasionally got Gatorade, but it was just salt." Ill .. • +- '"' C Ci powerburstorg.businesscatalyst.com/rayn1ond-chester.html (.A Report Abuse) All Trademarks and other intellectual properties on this site are owned by LESNICK BROS .. © 2015, All Rights Reserved . . ;.. • r t'.J Raymond Chester x t- C I [':) powerburstorg.businesscatalyst.com/raymond-chester.html (A Report Abuse) All Trademarks and other intellectual properties on this site are owned by LESNICK BROS .. © 2015, All Rights Reserved ~ .. . . ~ . . . . . ---- - D Frank Trafton x +- '"' C I Ci powerburstorg.businesscatalyst.com/ frank-trafton.html -- ,- - .... ran Frank Trafton sits in his office taking any last minute phone calls for financial advice. He is a well known accountant in the bay area, and was one of the original outside market investors inside of Powerburst. When Powerburst fell through, he sued Eddie Debartolo Jr. and Powerburst Corp. Court Records show he was one of the first to file a lawsuit on the drink. ''It seemed pretty apparent that someone had done something to wrong the • • ~ I • ·· 1 -WL._2_ . _ __K_ t: --=-- · _ · __J . '© ~ ~ I ~~-~-J~W~ · ____J I e.J l = 1 @1 ·~ J <Ci = ---- - D Frank Trafton x +- '"' C Ci powerburstorg.businesscatalyst.com/frank-trafton.html l A Report Abuse l t:: ra:y cap pa 1-er rt that ome e had done something o wrong the investors," rafton says. His lawsuit wa one that represent a on behalf of all 1 -~a erburst Investors. Wh n his settlement came thro gh, he says that the idea of the drink was built on the philosophy of underdog competition, similar to how Netflix and Hulu are breaking new ground, and that the most successful brands are the ones that people fall in love with. BEHIND THE SCENES l.illl = l®l l ~ J <Ci = y • D Frank Trafton x +- '"' C I Ci powerburstorg.businesscatalyst.com/frank-trafton.html l A Report Abuse • I I I ·- :---- -- - •• - -- - - • __ onnectw1t [ ti]l!Zi§I H l .f,111 Be the ftrstofyour friends to follo -..v Trafton Attounting & Consuffiuog, AC-CPA. ran l r:JI ;; m ~----~ m ... 1~1= 1@ 1 ~ J ~ ' = • D FrankT~ft ~o~n~~~~x ~~================================================================================================================================================================================================================~l~ 8 ~J~ l~ =~ l@~ l~~~ J +- '"' C I Ci powerburstorg.businesscatalyst.com/frank-trafton.html l A Report Abuse -~ . . . . ~ ' = D Y P Seaton )( +- - C Cl powerburstorg.businesscatalyst.cor n/yp-seaton.html • II . BEHIND THE SCENES A. Report Abuse . " Ill I ~• YP Seaton- Seaton is answering phone calls in his office while simultaneously prepping for his interview. He says he will get back to his client when he speaks to his business partners to more cost effective metal. He is one of the wealthiest men in Jamaica, and he says he saw something in Lesnick when he first met her. "When we first met, I saw right away she was a go-getter. She's an incredible woman." Lesnick contracted with Seaton setting up Solar Manufacturing in Jamaica. While installing panels on a food processing company in the rural Jamaican farm country, Lesnick jumped at the opportunity to begin exporting Jamaican Spice into America after eating the spices ol@I ta.I J D V P Seato n x _ +- - C I Cl powerburstorg.businesscatalyst.com/yp-seaton.html A Report Abuse • Connect with VP [ £t1E@m · ; 11. =11 .111 Bettie: first of ~oor trien~ to follo\• 1C.V.P Seatori.Assoc1 ates. - J D Y P Seaton >< +- - C Cl powerburstorg.businesscatalyst.corn/yp-seaton.html ======= A. Report Abuse J D V P S eato n >< "---~==========----=====================~ [8~ ) =~ @ ~ ~=- +- - C Cl powerburstorg.businesscatalyst.corn/yp-seaton.html Ji. Report Abuse ======= All Trademarks and other intellectual properties on this site are owned by LESNICK BROS .. © 2015, All Rights Reserved J D V P Seaton >< '"---~==========----=====================~ [8~ )1= ~ 1~ @ 1~ ~=1 +- - C Cl powerburstorg.businesscatalyst.corn/yp-seaton.html ======= A. Report Abuse All Trademarks and other intellectual properties on this site are owned by LESNICK BROS .. © 2015, All Rights Reserved - .. '-------~-------------------------------------' ~ --- - D Roy Newell x +- '"' C Ci powerburstorg.businesscatalyst.com/roy-newell.html (A ReportAbus:J 7' • -- - -- ,- - .... ~-::::::~Roy Newell sits at his desk preparing o close his newly inherited business or the day. He runs a food exporting company called Tijule Company Limited. He is the brother of the oman who originally partnered with --j Dr. Lesnick to invent Powerburst. ' Lesnick and Newell discuss who Dr. uliette Newell was and how her .~uccessful business impacted amaica, and the rest of the world. He gives us a tour of the factory that efinitely feels more like function than ashion, which is evident in the : atmosphere of greasy dispensers and ~ hipping boxes packed with bottles = nd seasoning. • --- - D Roy Newell x +- '"' C Ci powerburstorg.businesscatalyst.com/roy-newell.html Behind the Scenes with Roy Newell (A ReportAbus:J • m!1!m m . . . - D ,RoyN e w e ::_ll _ ____:_ x ~=================================================~1 8~.J[~ =l~ @I~·~~· J +- '"' C Ci powerburstorg.businesscatalyst.com/roy-newell.html -- . GA. Report Abus:J All Trademarks and other intellectual properties on this site are owned by LESNICK BROS .. © 2015, All Rights Reserved • m!1!m m . . . - D~RoyNewe::_ll _ ____:_: x ~================================================~l~ e,j~ [=~ I@~ ;[ ~· ~ J +- '"' C Ci powerburstorg.businesscatalyst.com/roy-newell.html -- . GA. Report Abus:J All Trademarks and other intellectual properties on this site are owned by LESNICK BROS .. © 2015, All Rights Reserved J D Behind the Sceneo )( +- - C Cl powerburstorg.businesscatalyst.corn/behind-the-scenes.html J D Behind the Scenes x _ +- - C I Cl powerburstorg.businesscatalyst.com/behind-the-scenes.html J D Behind the Scenes x _ +- - C I Cl powerburstorg.businesscatalyst.com/behind-the-scenes.html II Gatorade is Invented •I I 111 I I I 111 I I I 111 I I I 111 I I I 111 I I I 111 I I I 111 I I I 111 I I I 111 I I I 111 I I I 111 I I I 111 I I I 111 I I I 111 I I 11 111 I 1 1 11 111 I I 111 I I . ,,., 1111111 1960 12:00 AM January 1, 1 965 Gatorade is invented Developed by researchers at the University of Ronda as a rehydration drink for the Ronda Gators. " 'fl Dr l'l!ggy LA>< --11 Father;SF49 U>snlclc dies a U!•nlcl< beaimes S Conlraclof 49'•ts ffrst ~· Win with Eddie PeBanolo J< .• ,.., - Ed<ie O@!!;lrtolo J1 l'r,;JI lands the 49'ers Football warn I 111<11 111<11 • 1 • <111 111 <I( . • I< 11 111111 e 11111 ee 11e 1 1980 ThllSI Qui 111vontod Debartol Mlllonln Corp. ! . I I' • ! I< 11 1990 .. ,,, =@ > Lesnick Fllos dawn on Powe!burst PowerB Petition 111<1 • !Ill< J D Behind the Scenes x _ - - - +- -~ C I Cl powerburstorg.businesscatalyst.com/behind-the-scenes.html J D Behind the Scenes x _ - - - +- -~ C I Cl powerburstorg.businesscatalyst.com/behind-the-scenes.html •
Abstract (if available)
Abstract
Alec Lesnick Documentary Thesis MA-2015 ❧ https://powerburstorg.businesscatalyst.com/index.html
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Asset Metadata
Creator
Lesnick, Alec
(author)
Core Title
PowerBurst: the rise and fall of the first competitor with Gatorade
School
Annenberg School for Communication
Degree
Master of Arts
Degree Program
Journalism (Broadcast Journalism)
Publication Date
04/10/2015
Defense Date
04/07/2015
Publisher
University of Southern California
(original),
University of Southern California. Libraries
(digital)
Tag
49ers,documentary,Gatorade,Jamaica,OAI-PMH Harvest,PowerAde,PowerBurst,San Francisco,Sports,sports drinks,website
Format
application/pdf
(imt)
Language
English
Contributor
Electronically uploaded by the author
(provenance)
Advisor
Birman, Daniel H. (
committee chair
), Kahn, Gabriel (
committee member
), LaFontaine, David (
committee member
)
Creator Email
alesnick@usc.edu,alesnick02@hotmail.com
Permanent Link (DOI)
https://doi.org/10.25549/usctheses-c3-544633
Unique identifier
UC11297900
Identifier
etd-LesnickAle-3268.pdf (filename),usctheses-c3-544633 (legacy record id)
Legacy Identifier
etd-LesnickAle-3268-1.pdf
Dmrecord
544633
Document Type
Thesis
Format
application/pdf (imt)
Rights
Lesnick, Alec
Type
texts
Source
University of Southern California
(contributing entity),
University of Southern California Dissertations and Theses
(collection)
Access Conditions
The author retains rights to his/her dissertation, thesis or other graduate work according to U.S. copyright law. Electronic access is being provided by the USC Libraries in agreement with the a...
Repository Name
University of Southern California Digital Library
Repository Location
USC Digital Library, University of Southern California, University Park Campus MC 2810, 3434 South Grand Avenue, 2nd Floor, Los Angeles, California 90089-2810, USA
Tags
49ers
documentary
Gatorade
PowerAde
PowerBurst
sports drinks
website