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Assessing the impact of a web-based GIS application to promote earthquake preparation on the University of Southern California University Park Campus
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Assessing the impact of a web-based GIS application to promote earthquake preparation on the University of Southern California University Park Campus
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Content
Assessing the Impact of a Web-Based GIS Application to Promote Earthquake
Preparation on the University of Southern California University Park Campus
by
Krista McPherson
A Thesis Presented to the
Faculty of the USC Graduate School
University of Southern California
In Partial Fulfillment of the
Requirements for the Degree
Master of Science
(Geographic Information Science and Technology)
December 2016
Copyright 2016 Krista McPherson
ii
Acknowledgements
I would first and foremost like to thank my parents, Mary and Phil McPherson, who have
supported me in my every endeavor. Without their unconditional love and encouragement, I
would not be the person that I am today. I am grateful to Dr. Jennifer Swift for guiding me in my
original idea for this project, to Dr. Robert Vos for helping to foster my technical writing skills,
and to Dr. Wilson for providing me with the feedback to complete my work. I am thankful to
Professor Sarah Feakins for introducing me to the field of GIS. I am eternally grateful to every
educator I have encountered at the University of Southern California, especially in the Earth
Sciences Department and Spatial Sciences Institute, for each one has been an integral part of my
educational journey.
iii
Table of Contents
Acknowledgements ....................................................................................................................... ii
Table of Contents ......................................................................................................................... iii
List of Tables ................................................................................................................................. v
List of Figures ............................................................................................................................... vi
List of Abbreviations .................................................................................................................. vii
Abstract ....................................................................................................................................... viii
Chapter 1: Introduction ............................................................................................................... 1
1.1 Project Overview ...............................................................................................................................1
1.2 Motivation ..........................................................................................................................................2
1.2.1 Earthquake Risk ...........................................................................................................................2
1.2.2 Study Area ....................................................................................................................................5
1.3 Methodology Overview .....................................................................................................................7
1.3.1 Application Construction .............................................................................................................7
1.3.2 Survey Design and Analysis ........................................................................................................7
1.4 Thesis Structure .................................................................................................................................8
Chapter 2: Related Work ............................................................................................................. 9
2.1 GIS for Emergency Preparation and Safety ...................................................................................9
2.2 Emergency Preparation Education ................................................................................................11
2.3 Assessing Educational Impact ........................................................................................................13
2.4 Earthquake-related Mapping Applications ..................................................................................14
2.5 Mapping Visualization Comparison ..............................................................................................17
Chapter 3: Methodology ............................................................................................................. 18
3.1 Application Construction ................................................................................................................18
3.1.1 Data Sources ...............................................................................................................................18
3.1.1.1 Los Angeles County Data Portal ..............................................................................................19
3.1.1.2 USC Department of Fire Safety and Emergency Management ............................................21
3.1.2 Data Processing ..........................................................................................................................24
3.1.2.1 Data Extraction ..........................................................................................................................24
3.1.2.2 Data Creation .............................................................................................................................24
3.1.2.3 Data Export ................................................................................................................................25
3.1.3 Application Development ..........................................................................................................26
3.1.2 Widget Configuration .................................................................................................................27
3.2 Participant Survey ...........................................................................................................................29
3.2.1 Visualization Comparison ..........................................................................................................29
3.2.2 Selection of Participants .............................................................................................................30
3.2.3 Survey Creation ..........................................................................................................................31
3.2.4 Analysis of Results .....................................................................................................................32
Chapter 4: Results ....................................................................................................................... 34
4.1 Application Demonstration .............................................................................................................34
4.2 Respondent Demographics .............................................................................................................38
4.3 Risk Awareness ................................................................................................................................40
4.4 Preparedness ....................................................................................................................................42
iv
4.5 Application Helpfulness ..................................................................................................................44
4.6 Statistical Tests ................................................................................................................................44
Chapter 5: Conclusions .............................................................................................................. 48
5.1 Major Findings ................................................................................................................................48
5.2 Future Work ....................................................................................................................................50
5.3 Next Steps .........................................................................................................................................52
References .................................................................................................................................... 54
v
List of Tables
Table 1: Attribute fields for Emergency Supplies dataset ............................................................ 23
Table 2: Attribute fields for Assembly Area dataset .................................................................... 24
Table 3: Survey questions ............................................................................................................. 31
Table 4: Major responses .............................................................................................................. 39
Table 5: Year in School responses ................................................................................................ 39
Table 6: Living on Campus response ............................................................................................ 39
Table 7: Earthquake Experience ................................................................................................... 40
Table 8: Control: “I would feel safe if an earthquake happened on campus” .............................. 41
Table 9: Experimental: “I would feel safe if an earthquake happened on campus” ..................... 41
Table 10: Control: “I would feel safe if an earthquake happened at my residence” .................... 41
Table 11: Experimental: “I would feel safe if an earthquake happened at my residence” ........... 41
Table 12: Control: “I feel prepared for an earthquake” ................................................................ 42
Table 13: Experimental: “I feel prepared for an earthquake” ....................................................... 42
Table 14: Control: “I know where to go on campus in the event of an emergency” .................... 43
Table 15: Experimental: “I know where to go on campus in the event of an emergency” .......... 43
Table 16: Control: “I know where to find emergency supplies on campus” ................................ 43
Table 17: Experimental: “I know where to find emergency supplies on campus” ....................... 43
Table 18: Control: “I found this application helpful” ................................................................... 44
Table 19: Experimental: “I found this application helpful” .......................................................... 44
Table 20: Calculations for Risk Awareness and Preparedness questions in Control
Group before and after visualization ............................................................................................. 45
Table 21: Calculations for Risk Awareness and Preparedness questions in Experimental
Group before and after visualization ............................................................................................. 46
Table 22: Calculations for Risk Awareness and Preparedness questions before visualization
in Control and Experimental Groups ............................................................................................ 46
Table 23: Calculations for Risk Awareness and Preparedness questions after visualization
in Control and Experimental Groups ............................................................................................ 47
vi
List of Figures
Figure 1: Map of the San Andreas fault (Source: Lynch 2006) ...................................................... 3
Figure 2: Map showing UCERF3 model sample output (Source: WGCEP 2015) ......................... 4
Figure 3: Map of USC’s University Park Campus ......................................................................... 6
Figure 4: Visualization of the SCEC ShakeOut Scenario (Source: SCEC, 2016) ........................ 12
Figure 5: Red Cross Earthquake Application sample image (Source: American Red
Cross, 2016) .................................................................................................................................. 15
Figure 6: LARIAC Building Outlines dataset .............................................................................. 20
Figure 7: Los Angeles County Disaster Routes dataset ................................................................ 21
Figure 8: Emergency Supplies dataset .......................................................................................... 22
Figure 9: Assembly Areas dataset ................................................................................................. 23
Figure 10: Image of dataset in ArcGIS Online ............................................................................. 25
Figure 11: Application user interface ........................................................................................... 26
Figure 12: The application Widget Toolbar with the individual icons from the left- to
the right-hand-side representing a zoom slider, home button, Layers List, Basemap
Gallery, Add Location button, Analysis, Measurement, Locate Nearest, and Help widgets. ...... 27
Figure 13: Image showing the Layers Widget .............................................................................. 28
Figure 14: Image showing the Analysis Widget ........................................................................... 28
Figure 15: Map displaying a run of the Locate Nearest widget .................................................... 29
Figure 16: Stationary visualization used in survey ....................................................................... 30
Figure 17: Splash Screen intended to guide user regarding the use of the application ................ 35
Figure 18: Help Widget pop-up window ...................................................................................... 36
Figure 19: Locate Nearest Widget pop-up .................................................................................... 37
Figure 20: Locate Nearest buffer .................................................................................................. 37
Figure 21: Locate Nearest results ................................................................................................. 38
vii
List of Abbreviations
FEMA Federal Emergency Management Agency
GIS Geographic Information System
GIST Geographic Information Science and Technology
LAC Los Angeles County
REST Representational State Transfer
UCERF3 Uniform California Earthquake Rupture Forecast, Version 3
UPC University Park Campus
URISA Urban and Regional Information Systems Association
URL Uniform Resource Locator
US United States
USC University of Southern California
USGS United States Geological Survey
WGCEP Working Group on California Earthquake Probabilities
viii
Abstract
The Southern California region faces the constant threat of earthquakes due to the hundreds of
faults that lie just beneath this region’s surface. As earthquake prediction technology is limited, it
is important that residents, including students at the University of Southern California, are
prepared for an earthquake event. This project develops and assesses the impact of an interactive
web-based Geographic Information Systems (GIS) application, titled USC Earthquake, as an
educational tool for communicating information about earthquake preparedness on the
University of Southern California University Park Campus.
This study incorporated previously conducted research regarding the use of GIS as a tool
for emergency preparation, the implementation and assessment of educational programs for
emergency preparation, and the description of other earthquake-related mapping applications.
The application created for this project included data from the USC Department of Fire Safety
and Emergency Management and the Los Angeles County GIS Data Portal to communicate
information about the location of emergency supplies and assembly areas on campus. The author
processed this data using Esri’s ArcMap as well as ArcGIS Server and constructed the
application using ArcGIS Web AppBuilder. This study assessed the educational impact of this
tool by surveying two groups of undergraduate student participants: an experimental group, who
were asked to use the application, and a control group, who were asked to view a stationary map.
The data collected for this survey ultimately showed that both map visualizations are useful in
communicating information about earthquake preparedness. However, analysis of the results
demonstrated that users preferred the static map to the interactive visualization. The thesis
concludes by providing recommendations regarding the use of this application as well as
concerning future studies similar to this.
Chapter 1: Introduction
Geographic Information Science (GIS) has provided new ways to use available technology to
visualize and analyze spatial data. In 1993, the Xerox Corporation developed the first web-based
map viewer, an innovation that marked the beginnings of a new branch of spatial technology,
which would come to be known as “web GIS” (Fu and Sun 2010). Since its invention, web GIS
has become a commonly used technology for sharing and visualizing multiple types of spatial
information. This project focuses on using web GIS to display information about disasters and
emergency preparation, particularly as it relates to earthquakes. The goal of this project is to
determine the impact of an interactive web GIS application on an individual’s disaster awareness
and sense of preparation.
The remainder of Chapter 1 introduces the subject, motivation, methodology, and
structure of this thesis. Section 1.1 provides an overview of the project by introducing the
research question and hypothesis of the study. The motivation for this study is described in
Section 1.2, and an overview of the project methodology is provided in Section 1.3. Finally,
Section 1.4 provides an outline of the structure of this thesis.
1.1 Project Overview
This project focused on two main objectives in order to evaluate the impact of an
interactive web GIS application. The first objective was to develop the application, titled USC
Earthquake, which is meant to encourage earthquake awareness and preparation in the University
of Southern California (USC) student community. This web-based mapping application provides
users with information that is unique to the USC community regarding the location of emergency
supplies and assembly areas on the university’s main University Park Campus (UPC). The
second objective was to assess the impact of the interactive visualization on awareness and sense
2
of preparedness by surveying two groups of student participants. The first group of participants,
the experimental group, was asked questions about their level of earthquake awareness and sense
of preparedness before and after using the USC Earthquake application. The second group, the
control group was given the same set of questions, but instead provided with a stationary map
visualization. The stationary visualization, without an interactive component, included the base
map and legend from the USC Earthquake application. The results for the two groups of survey
participants were then compared in order to determine the overall impact of the USC Earthquake
application. Due to the interactive nature of the application and the use of information that is
specific to the USC community, the author hypothesized that the interactive web GIS application
would increase awareness about earthquake preparation in survey participants and that this
increase would be more significant in the experimental group than the control group.
1.2 Motivation
This study focused on the visualization and communication of spatial data regarding
disaster awareness and preparation on the USC campus with particular attention to earthquake
preparation. Earthquakes are one of the most common natural hazards in the southern California
area and, therefore, it is important for individuals who live in this area to be aware of how to
prepare themselves and where to locate emergency supplies (SCEC 2011). The author chose to
focus this study on USC’s UPC in order to create an application that was unique to a single
community in this area. The remainder of this section provides an explanation of the earthquake
risks in USC’s UPC and a description of the study area.
1.2.1 Earthquake Risk
Earthquakes pose the greatest risks for natural disasters in the Southern California region
(SCEC 2011). The state of California contains thousands of faults beneath its surface, with the
3
largest and most well-known fault in the area being the San Andreas fault. The San Andreas fault
begins east of San Diego and runs north through California, ending just south of Eureka. A map
of the San Andreas Fault can be seen in Figure 1 (Lynch 2006). This fault has the capacity to
produce very large earthquakes, as evidenced by the 1906 San Francisco earthquake which
ruptured with a magnitude of 7.9 on the moment magnitude scale (Mw). The moment magnitude
scale measures the amount of energy released in an earthquake (U.S. Geological Survey 2012).
As of 2016, the San Francisco earthquake occurred over 100 years ago and represented the last
rupture larger than 7.0Mw on the San Andreas fault. According to Fumal et al. (1993), due to the
earthquake recurrence rate on the San Andreas fault, it is likely that the next large earthquake on
this fault will occur in the southern California region. Many studies cite the recurrence pattern on
the San Andreas fault as evidence that the Los Angeles area may be vulnerable to a large
earthquake in the near future.
Figure 1: Map of the San Andreas fault (Source: Lynch 2006)
4
Seismological studies have assessed the risk of earthquakes in California by studying the
faults throughout the state. In 2014, the Working Group on California Earthquake Probabilities
(WGCEP) along with the U.S. Geological Survey (USGS), created a long-term earthquake
forecast model in order to quantify the rate of earthquake occurrence on the San Andreas Fault as
well as all other known faults in the state of California. An image of this model displayed on a
map of the state can be seen in Figure 2 (Field et al. 2014). This model, known as the Uniform
California Earthquake Rupture Forecast Model Version 3 (UCERF3), demonstrates that the
southern San Andreas fault is nearly twice as likely than many other faults in the area to
experience an earthquake with a magnitude greater than 6.7Mw before 2040 (WGCEP 2015).
While the San Andreas fault poses the most risk for earthquakes larger than 7.0Mw, the many
faults throughout the state are also capable of producing strong earthquakes with the potential to
cause damage.
Figure 2: Map showing UCERF3 model sample output (Source: WGCEP 2015)
While the Los Angeles area faces a significant risk of earthquakes due to the presence of
many faults, the impacts of seismic ruptures in the region are amplified by its geological setting.
This area lies on top of a sedimentary basin, known as the Los Angeles basin, which contains
5
mostly soft soils (Hillhouse, Reichard, and Ponti 2006). Soft soils amplify seismic waves making
the Los Angeles region susceptible to increased shaking in the event of an earthquake. This study
focuses on the Los Angeles region because it has proven to have a high risk for earthquake
events while housing a large population.
1.2.2 Study Area
The research described above has established that Los Angeles is a region of southern
California that is especially vulnerable to earthquake risks due to rupture patterns on the San
Andreas Fault, the presence of many faults in the area, and the geological setting of the region.
As a result of the increased risk at this location, it is important that Los Angeles residents have
the resources to prepare themselves for an earthquake event. The population of Los Angeles,
which has reached nearly 4 million people as of 2015, includes the students of USC (U.S. Census
Bureau 2015).
This study focuses on USC’s University Park Campus (UPC), which lies 3 miles south of
Downtown Los Angeles. USC is a privately-funded research university and was ranked 23
rd
in
the nation in 2016 according to U.S. News & World Report (2016). As of the 2015-2016
academic year, USC hosted a combined undergraduate and graduate population of 43,000
students (University of Southern California 2015). A map of UPC and the surrounding region
can be seen in Figure 3.
6
Sources: Esri, HERE, DeLorme, USGS, Intermap, increment P
Corp., NRCAN, Esri Japan, METI, Esri China (Hong Kong), Esri
(Thailand), MapmyIndia, © OpenStreetMap contributors, and the
GIS User Community
±
0 0.2 0.4 0.1
Miles
Legend
Study Area
Sources: Esri, HERE, DeLorme, USGS,
Intermap, increment P Corp., NRCAN,
Esri Japan, METI, Esri China (Hong
Figure 3: Map of USC’s University Park Campus
The student population at USC, as with the population at any university, is constantly
changing. These students come from different locations all over the world and may not have
experience with earthquake events or earthquake preparation. It is important to introduce USC
students be introduced to the idea of earthquake hazards and be given them the resources and
information they need to be prepared for an earthquake.
As this project seeks to create an interactive tool that could be used by USC for educating
current and incoming students, it is important that this tool is proven to be effective. For this
reason, this project has developed a method to determine the educational impact of the
application. The author assessed the impact of this tool by surveying volunteer undergraduate
student participants, as students are the intended audience who will benefit from the use of the
application.
7
1.3 Methodology Overview
The goal of this project was to assess the educational impact of the USC Earthquake
application, which aims to increase earthquake hazard awareness and encourage earthquake
preparation. In order to make such an assessment, this study began by creating an interactive
web-based mapping application that communicates information about the location of emergency
supplies and assembly areas on USC’s UPC. The author then surveyed experimental and control
groups of participants about the use of the application, then the survey results were compared in
order to determine the educational impact of the USC Earthquake application.
1.3.1 Application Construction
The USC Earthquake application is intended to communicate information about the
location of emergency supplies, emergency assembly areas, and disaster routes on USC’s UPC.
Data for this application were collected from the USC Department of Fire Safety and Emergency
Management and the Los Angeles County Data Portal. These data were processed for use in the
application with the ArcMap program in ArcGIS for Desktop and shared using ArcGIS for
Server. The application was constructed with the ArcGIS Web AppBuilder program within the
ArcGIS Online platform. Once the application was completed, a link to the application was
shared with survey participants in the experimental group.
1.3.2 Survey Design and Analysis
This project surveyed 120 undergraduate student participants in order to assess the impact
of the USC Earthquake Application. The author asked for volunteer participants in several
general education classes on USC’s UPC. The goal was to include students from diverse majors
and disciplines. The survey included questions about the participant’s earthquake awareness and
level of preparedness before and after viewing a visualization. The participants in the
8
experimental group were given a link to the USC Earthquake application as their visualization,
while participants in the control group were given an image of a stationary web map. These
results were then compared in order to assess the educational impact of the interactive web-based
mapping application.
1.4 Thesis Structure
The remainder of this thesis is divided in four chapters. Chapter 2 discusses previous
studies and work that is related to disaster awareness, assessing educational disaster programs,
and earthquake-related mapping applications. Chapter 3 provides a detailed explanation of the
data sources and methodology employed in the project. Chapter 4 compares and contrasts the
results collected from both the experimental and control survey groups. Chapter 5 draws some
conclusions and discusses opportunities for future work.
9
Chapter 2: Related Work
Earthquake hazards and disaster preparation are global issues that many researchers work to
address. This chapter provides a detailed overview of scholarly work related to this study.
Section 2.1 discusses previous studies that have utilized GIS and spatial data to analyze local
earthquake hazards and promote disaster preparation. Section 2.2 addresses studies that discuss
the implementation of disaster awareness programs around the world. Section 2.3 reviews studies
that have assessed the impact of these education programs in various communities in order to
determine effective methods of communicating information about disaster preparedness. Finally,
Section 2.4 describes several web-based applications, which provide users with information
about earthquake hazards and preparation. This study seeks to incorporate similar GIS
techniques and educational assessment methods to the studies presented.
2.1 GIS for Emergency Preparation and Safety
GIS is a diverse technology that can be used to assess disaster safety and to create
visualizations for emergency preparation. A 2009 study by Abbas, Srivastava, and Tiwari
implemented a geodatabase with a collection of biological, meteorological, hydrological, and
socio-economic spatial data that was meant to model flooding vulnerability in the Allahabad
Sadar Sub-District in India (Abbas, Srivastava, and Tiwari 2009, 38). The study concluded that
the implementation of a spatial database assisted in creating a comprehensive disaster
management plan within the community. This study successfully used spatial databases to
implement a preparedness plan, but spatial data can also be used to create visualizations for the
purpose of safety and emergency preparation.
USC has used spatial data visualization as a means of increasing risk awareness with the
release of the Trojan Mobile Safety App. This application allows users to view recent incidents
10
of crime with respect to the user’s current location (USC Department of Public Safety 2015). It
also allows users to report crime incidents directly to the USC Department of Public Safety,
providing a link between the users and the organization. This application uses spatial data as a
powerful tool for communicating information about safety and emergency preparation. This
project used spatial datasets in the same manner to provide application users with information
about emergency supplies and assembly areas.
Several organizations and studies have applied GIS to hazard awareness and education.
The Urban and Regional Information Systems Association (URISA) dedicates its efforts to
providing educational programs that teach individuals how to utilize GIS tools to improve
disaster planning within their organization (URISA 2015). While URISA focuses on using GIS
analysis tools for preparation within an organization, the Earthquake Country Alliance works on
providing GIS visualizations to a public audience in an effort to increase earthquake awareness.
In 2013, the Earthquake Country Alliance released a series of videos, called Northridge Near
You, which demonstrates earthquake scenarios from the UCERF3 model. The UCERF3 model
was discussed previously in this thesis and can be seen in Figure 2 (Earthquake Country Alliance
2013). These videos display maps of potential causalities and monetary losses that have been
calculated using an ArcGIS plug-in developed by the Federal Emergency Management Agency
(FEMA). These visualizations are available to the public and are meant to increase awareness of
local earthquake hazards in southern California. As GIS tools and visualizations have been found
to be effective in increasing awareness of safety hazards and managing disaster preparation, this
project has incorporated similar visualization strategies in an effort to create a better
understanding of earthquake hazards.
11
2.2 Emergency Preparation Education
Many researchers have conducted studies on disaster awareness in communities
throughout the world in order to determine the most effective method of educating individuals
about disaster preparation. A study by Karanci, Aksit, and Dirik (2005) investigated the impact
of a disaster awareness program in Istanbul, Turkey, which is a very seismically active region.
The program consisted of an 8-hour training program and a 10-page brochure about earthquake
preparation. The study then compared surveys from 400 program participants and 400 non-
participants one year after the program and found that preparation behavior was significantly
higher in participants who received this training and visual aid than in non-participants. This
study used the same method of comparing survey results from participants who did and did not
use the targeted program.
A similar natural hazard education study was conducted in northern India, which is a
seismically active region due to the presence of the India-Asia plate boundary. Researchers
investigated the impact of an earthquake education program called the School Earthquake
Laboratory Program (SELP) (Bansal and Verma 2012). This program included the
implementation of seismic receptors that recorded seismic activity and allowed participants to
visualize seismic data. This study concluded that giving the participant the ability to visualize the
collection of monitoring data was an important factor in increasing awareness about earthquake
risks. In accordance with these studies, this project anticipated that using data visualization and
individual participation would help to increase an individual’s understanding of seismic hazards
and encourage preparation.
Many organizations have implemented various applications and educational programs
that attempt to encourage earthquake preparation. FEMA has released a mobile application that
12
provides safety tips for multiple types of natural disasters, including earthquakes. The FEMA
Mobile App, which is accessible through the organization’s website, provides a list of
recommended emergency supplies and explains what to do before, during, and after an
earthquake event (FEMA 2015). The FEMA application simply distributes written information,
but other programs include visualization and interactive components. The Southern California
Earthquake Center (SCEC), which is headquartered on USC’s UPC, has implemented a program
called The Great ShakeOut which is meant to encourage organizations and individuals across the
country to participate in a national earthquake drill. Over 21 million individuals across the U.S.
participated in the 2015 earthquake drill during October 2015 and SCEC provides additional
resources to help families, businesses, and organizations prepare for a disaster (SCEC 2016).
These resources include visualizations of a potential earthquake scenario on the southern section
of the San Andreas fault, which they call the ShakeOut Scenario, seen in Figure 4. These
programs provide an example of bringing awareness of earthquake risks to various communities
in order to encourage preparation. Similar to the Great ShakeOut, this project uses similar GIS
visualization techniques in order to educate the USC community about earthquake preparation.
Figure 4: Visualization of the SCEC ShakeOut Scenario (Source: SCEC, 2016)
13
2.3 Assessing Educational Impact
While organizations have worked towards creating disaster preparation programs,
researchers have conducted studies that assess the impact of their curriculum. Earthquake and
general disaster awareness is an issue across the globe and many researchers have attempted to
implement disaster education programs. Several studies have investigated the most effective
ways to assess these programs in various communities. A 2011 study by Tekeli-Yesil and
colleagues, surveyed over 1,000 people in Istanbul, Turkey, and reported that there is a 62%
chance of >7.0Mw earthquake occurring by 2040 (Tekeli-Yesil et al. 2011, 428). Participants
were asked a series of questions regarding their perceptions of preparedness and asked to provide
demographic information, including their educational and socio-economic level. These
questions, which included what an earthquake is and how prepared participants felt, indicated an
individual’s overall level of preparation. Another study utilized a similar survey method in
Japan, a region that is also susceptible to large earthquakes. The researchers polled 1,065 first
grade students on their knowledge of earthquake risks, perception of risk, and willingness to take
steps to prepare (Shaw et al. 2004). The study viewed willingness as an indication of how well
individuals are likely to respond to educational training. This project included a survey of self-
reported perceptions of awareness and preparedness.
Simpson (2008) conducted a study in the Midwestern U.S. regarding disaster preparation
and concurred with Shaw et al. (2004) that involving many individuals from the community
helps increase overall community preparedness. Simpson (2008) sought to give the community a
tool to assist in disaster preparation. Bourque et al. (2012) also assessed the factors that impact
preparedness and found that, along with knowledge and education, an individual’s perceived
level of control in a disaster situation has an important influence on preparedness behavior.
14
These studies concur that personalized tools and community participation are effective
methods for encouraging disaster awareness and preparation. The USC Earthquake project aimed
to give individuals the tools they need to learn about earthquake risk and prepare for an
earthquake event. The application provides personalized information for the USC community, in
an effort to increase the student body’s level of earthquake preparedness.
2.4 Earthquake-related Mapping Applications
Several organizations have created earthquake-related mapping applications that are
meant to help individuals become more aware of earthquake hazards and how to prepare for
them. The American Red Cross has released a series of applications for various types of
disasters, including an application providing earthquake information. The Red Cross earthquake
application provides users with advice for planning ahead and preparing for a disaster and allows
them to add a location of their choosing in order to receive emergency updates for that location
(American Red Cross 2016). The user can examine a zoomable global map that has points
marked for each earthquake incident that has occurred in the past month, an example of which is
reproduced in Figure 5. Additionally, the application connects the user to the USGS website
where they can report any seismic shaking they feel.
Another earthquake application, known as QuakeFeed, also incorporates location-based
earthquake information from the USGS (USGS 2016). QuakeFeed is a popular application
developed by Artisan Global and Esri, and it provides users with a visualization of location and
magnitude of seismic events through several different USGS data feeds on a map of the globe
that have occurred in the last seven days. The application allows users to set up notifications for
seismic events based on location or magnitude of event (Esri 2015).
15
Figure 5: Red Cross Earthquake Application sample image (Source: American Red Cross, 2016)
The University of California Berkeley Seismological Laboratory developed an
application very similar to QuakeFeed called MyQuake. This application also considers the
user’s location and allows them to view a map of the location and magnitude of recent
earthquakes. MyQuake does have a unique feature that allows the user to view maps of historic
earthquakes near their specified location (UC Berkeley Seismological Laboratory 2016). These
applications provide general visualizations of earthquake hazards, but do not necessarily create a
personalized view of earthquake risk. The USC Earthquake application provides a personalized,
practical tool that can by members of the USC community.
16
A few studies have explored the development of earthquake-related mapping applications
for the use of earthquake hazard awareness. A 2014 study describes the creation of an application
that aimed to educate users about earthquake hazards by allowing them to choose a location on a
map and learn facts about the history of that location (Chatterjee 2014). The author built this
application using the Map Objects Java Edition toolset provided by Esri (Chatterjee 2014, 4).
This type of application construction requires a high level of proficiency with the Java
programming language. Another study produced an application meant to encourage building
owners to seek seismic retrofits by allowing users to search for a building in the Los Angeles
area and to view information about the likelihood of a structure to withstand an earthquake
(Moffett 2015). This application was developed using Esri’s ArcGIS Web AppBuilder. This
platform allows application builders to input their own data, to choose from a variety of themes,
and to add and configure pre-made widgets. The methodology developed for the USC
Earthquake application was also constructed using the Esri Web AppBuilder platform due to the
ease of construction and customization.
The studies described in this section have each attempted to increase awareness of
earthquake hazards and earthquake preparation in order to create safer communities. This project
incorporated the visualization of spatial data that is relevant to a specific community in an
interactive environment. The conclusions of the abovementioned studies support the hypothesis
that the USC Earthquake Application will have an impact on the user’s sense of earthquake
preparedness.
17
2.5 Mapping Visualization Comparison
A similar study conducted last year by Benjamin Anderson, compared user results for
“knowledge-extraction tasks” while viewing a static map to the results for the same tests while
viewing an animated map as a means of visualizing violent crime data (Anderson 2015). The
intention of this study was to determine which map allowed for greater accuracy and efficiency
in answering the questions presented as well as to determine which of the maps users preferred.
In Anderson 2015, the static map displayed homicide hot spots in the city of Chicago from 2009
to 2013 between 12:00 AM and 3:59 AM. The animated visualization displayed a time-lapse of
the same data and allowed the user to navigate between time periods (Anderson 2015). Study
participants clicked through the visualization and answered content questions about the
information displayed on the map. Additionally, the web-form used for this study recorded the
amount of time that the user spent on each question. Finally, participants were asked questions
“designed to gauge user-preferences” and responded based on Likert scale responses, which rank
the respondents level of agreement (Anderson 2015). The results of this study found that
respondents using the static map demonstrated greater accuracy and efficiency in answering the
questions. Although, the author found no relationship between the users’ performance and their
preferences.
This study will use a very similar comparison process between a stationary and
interactive map visualization and seeks to answer similar questions about visualization
techniques. Additionally, this study utilizes the Likert scale as a means of measuring user
preferences. However, the conclusion in Anderson 2015 does not concur with the hypothesis of
this study. This study will incorporate these techniques as a way to determine which type of
visualization is more effective in communicating information about earthquake preparedness.
18
Chapter 3: Methodology
This chapter provides a detailed description of the research methodology that was used to
complete the application and assessment for this project. The goal of this project was to
determine whether or not the newly constructed USC Earthquake Application is effective at
communicating information about earthquake preparedness. In order to make this assessment, an
experimental group of survey participants tested the application and a control group viewed a
stationary map visualization. Section 3.1 describes the steps that the author took to construct the
USC Earthquake application. This includes explanations of the data sources for the application,
the stages of processing each dataset in ArcMap for use within the application, and the
development of the application using the ArcGIS Web AppBuilder platform. Section 3.2
explains the process of selecting participants for the survey and reviews the methods used to
analyze the survey results in order to assess the educational value of the USC Earthquake
application in comparison to a stationary map visualization.
3.1 Application Construction
The first objective of this project was to build an interactive web-based application for
communicating information about the location of emergency supplies and assembly areas on the
USC’s UPC. This section describes the data sources and data processing for the application as
well as application development and configuration.
3.1.1 Data Sources
The author collected data for this project from the Los Angeles County GIS Data Portal
and the USC Department of Fire Safety and Emergency Management. The Los Angeles County
GIS Data Portal was the source of the Building Outlines and the Disaster Routes datasets. The
19
USC Department of Fire Safety and Emergency Management provided information for the
Emergency Supplies and Assembly Areas datasets.
3.1.1.1 Los Angeles County Data Portal
The Los Angeles County GIS Data Portal provides access to spatial data that is relevant
to the administrative processes of Los Angeles County and makes datasets available for public
download when possible. Available datasets include street network datasets, geologic maps, and
city boundary shapefiles (Los Angeles County GIS Data Portal 2015). For this project, the author
used the Los Angeles Region Imagery Acquisition Consortium Building Outlines dataset and the
Los Angeles County Disaster Routes dataset.
The Los Angeles Imagery Acquisition Consortium (LARIAC) Building Outlines dataset
utilizes satellite imagery to create a polygon dataset with outlines for the nearly 3 million
buildings in Los Angeles County (LAC GIS Data Portal). This dataset, which was updated in
2014, includes information about building height, building age, elevation, and building
identification number. For this project, the author extracted the building outlines within the study
area of the UPC region. These building outlines provide a means to create the most accurate
spatial representation of the buildings and were used to add information about the emergency
supplies located in the buildings. This is explained further in the description of the emergency
supplies dataset. An image showing a portion of the LARIAC building outlines dataset can be
seen in Figure 6.
Another dataset provided by the Los Angeles County Data Portal is the Los Angeles
County Disaster Routes, which was made available to the public in 2015. This dataset provides a
visualization of roads and streets that are designated for transportation of emergency vehicles
and for emergency evacuation. The Disaster Routes dataset includes the name of the road, road
20
type, road surface, driving direction, and length of the road. This project used this dataset in
order to allow users to visualize potential evacuation routes that would be used in the event of a
disaster. An image displaying part of this dataset and its attribute table can be seen on the map
below in Figure 7.
Sources: Esri, HERE, DeLorme, USGS, Intermap, increment P
Corp., NRCAN, Esri Japan, METI, Esri China (Hong Kong), Esri
(Thailand), MapmyIndia, © OpenStreetMap contributors, and the
GIS User Community
±
0 0.2 0.4 0.1
Miles
Assembly Areas Dataset
Legend
Study Area
Building Outlines
Figure 6: LARIAC Building Outlines dataset
21
Sources: Esri, HERE, DeLorme, USGS, Intermap, increment P
Corp., NRCAN, Esri Japan, METI, Esri China (Hong Kong), Esri
(Thailand), MapmyIndia, © OpenStreetMap contributors, and the
GIS User Community
±
0 0.2 0.4 0.1
Miles
Disaster Routes in the University Park Area
Legend
Study Area
Disaster Routes
Figure 7: Los Angeles County Disaster Routes dataset
3.1.1.2 USC Department of Fire Safety and Emergency Management
The USC Department of Fire Safety and Emergency Management supervises all emergency
services operations on the USC campus, including disaster drills and safety operations. This
organization’s website provides what they call “Building Information Sheets” for each building
on campus. These information sheets list the location of emergency supplies within each building
as well as the name of the area where individuals in that building are meant to congregate in the
event of an emergency. For this project, the author created two spatial datasets from this
information and titled these datasets “Emergency Supplies” and “Assembly Areas.”
22
The Emergency Supplies dataset is a polygon dataset that was created in March 2016
using the Create Features tool in the ArcMap Editing Window. Each shape in the dataset
represents a building on the USC’s UPC and was produced by copying the relevant building
outlines from the LARIC dataset. The author used the USC Maps web application to identify the
buildings listed on the USC Department of Fire Safety and Emergency Management’s building
information sheets. The attribute table for this dataset includes the name of the building, the
room where emergency supplies are located, the assembly area for that building, the address, and
the three-letter code used by the university to identify the building. This dataset can be seen
below in Figure 8 and the attributes included in this dataset can be found in Table 1.
Sources: Esri, HERE, DeLorme, USGS, Intermap, increment P
Corp., NRCAN, Esri Japan, METI, Esri China (Hong Kong), Esri
(Thailand), MapmyIndia, © OpenStreetMap contributors, and the
GIS User Community
±
0 0.2 0.4 0.1
Miles
Building Outlines with Emergency Suppy Attributes
Legend
Study Area
Building Outlines
Figure 8: Emergency Supplies dataset
23
Table 1: Attribute fields for Emergency Supplies dataset
Field Name Data Type Field Explanation
Bdg_Name Text Name of building on UPC Campus
Emergency_Supplies Text Location of emergency supplies within building
Assembly_Area Text Emergency assembly area assigned to building
Address Text Address of building
Building Code Text Three letter identification code of building
The Assembly Areas dataset is a polygon dataset, created in November 2015, which
represents the general location of the assembly areas on the USC campus as listed on the
Building Information Sheets. This dataset was also constructed using the Create Features tool in
the ArcMap Editing Window. The attribute table for this dataset includes the name of the
assembly area and the list of names of each building whose inhabitants are meant to assemble in
that location. This dataset can be seen below in Figure 9 and the attributes for this dataset can be
found in Table 2.
Sources: Esri, HERE, DeLorme, USGS, Intermap, increment P
Corp., NRCAN, Esri Japan, METI, Esri China (Hong Kong), Esri
(Thailand), MapmyIndia, © OpenStreetMap contributors, and the
GIS User Community
±
0 0.2 0.4 0.1
Miles
Assembly Areas Dataset
Legend
Study Area
Assembly Areas
Figure 9: Assembly Areas dataset
24
Table 2: Attribute fields for Assembly Area dataset
Field Name Data Type Field Explanation
Assembly Area Text Name of Emergency Assembly Area
Blg1-7 Text Names of Buildings Assigned to Assembly Area, < 7
Buildings
3.1.2 Data Processing
All data for this project was prepared using the ArcGIS platform. Two datasets were
extracted and two were created using ArcMap. All data was shared using ArcGIS Server in
preparation to be displayed on a map within ArcGIS Online and to be incorporated into the
ArcGIS Web AppBuilder platform. This section provides a detailed explanation of each step
towards preparing the data so it could be added into the application constructed for this project.
3.1.2.1 Data Extraction
The Building Outlines and Disaster Routes datasets contained thousands of records that
spanned the entirety of Los Angeles County, which is more than was necessary for this project.
Both datasets were imported as shapefiles and displayed in ArcMap. The author then used the
Clip tool in ArcMap and highlighted only the data present within the study area. The result of
this process was two new feature classes that included only the data within this area and were
ready to be exported to ArcGIS Server.
3.1.2.2 Data Creation
The information for the Emergency Supplies and Assembly Areas datasets was acquired
in the form of lists from the USC Department of Fire Safety and Emergency Management with
no spatial component. Therefore, it was necessary to create new spatial datasets from the
information provided. The author created two new feature classes before using the Editing
Window in ArcMap to create polygon features and populate the attribute table with the relevant
information. Polygons for the Emergency Supplies dataset were modeled off the polygon
25
features from the Building Outlines dataset. The Assembly Areas dataset is meant to represent
general areas on campus rather than clearly defined spaces and, therefore, the polygons for this
dataset are based on areas found on the Esri World StreetMap available as a basemap in ArcMap.
Once these datasets were complete, they were ready for export to ArcGIS Server.
3.1.2.3 Data Export
In order for datasets to be displayed in ArcGIS Web AppBuilder, they first needed to be
exported to ArcGIS Server. Each dataset was shared as an individual Map Service to a personal
ArcGIS Server account. A new map was created in the My Content window of this account.
Within the new map, the Add Data From Web button was chosen from the Add Data menu and
used to add the REST Services URL from the ArcGIS Server account for each dataset. The map
was then saved and the sharing settings adjusted so that the map could be viewed publicly on
ArcGIS Online. An image of the final map in ArcGIS Online is displayed in Figure 10.
Figure 10: Image of dataset in ArcGIS Online
26
3.1.3 Application Development
The USC Earthquake application was constructed using the ArcGIS Web AppBuilder
platform in the ArcGIS Online environment. Using the personal ArcGIS Online account
described above, the author selected the New Item button and then chose App and Using
AppBuilder within the My Content window. Once Web AppBuilder was opened, the author
chose to use the Dart Theme, which places all the functions of the application along the bottom
of the application window. The author chose a cardinal and gold color scheme for the
application, as those are the official colors of the University of Southern California. The
application was then prepared to add the datasets described earlier.
The datasets for this project were aggregated into a single map in the ArcGIS Online
platform. In the editing window of the application, the author selected the Map tab and added the
map containing the Disaster Routes, Emergency Supplies, and Assembly Areas. The author then
changed the basemap to the Esri World StreetMap in order to give an improved visualization of
the roads in the local area. An image of this map clipped to the application extent can be seen in
Figure 11.
Figure 11: Application user interface
27
3.1.2 Widget Configuration
The Web AppBuilder platform uses tools called widgets, which can be configured and
customized by the creator of the application to allow the user to perform tasks within the
application. The widgets that are standardized within the Dart theme include a Zoom Slider,
which allows the user to zoom in and out on the map surface, a Home button, which allows the
user to return to the default map extent set up by the application creator, and a Location button,
which indicates the user’s location. These standard widgets are placed on the left side of the
widget bar on the bottom of the application as seen in Figure 12 below.
Figure 12: The application Widget Toolbar with the individual icons from the left- to the right-
hand-side representing a zoom slider, home button, Layers List, Basemap Gallery, Add Location
button, Analysis, Measurement, Locate Nearest, and Help widgets.
This application also contains widgets that needed very little configuration and
customization. One of these was the Layers button, which allows the user to see the names and
symbology of each layer, as seen in Figure 13. Another one of these simple widgets is the
Basemap Gallery, which allows users to choose a new basemap from the ArcGIS Online gallery.
Next is the Analysis widget, which includes the Aggregate Points, Calculate Density, Find
Nearest, and Summarize Nearby tasks as seen in Figure 14. Finally, the Measurement tool allows
the user to measure polygons, straight line distances, and the longitude and latitude of a user-
defined point.
28
For the purpose of this project, a few widgets were customized for this particular
application. The Draw widget, which is intended to allow the user to add points, lines, and
polygons on the map surface as operational layers, was renamed Add Location to make it clear
that its purpose is to add a location of the user’s choice. Next, the Incident Analysis widget was
renamed as the Locate Nearest widget. This widget allows the user to input a location, define a
buffer distance, and receive information about the location of emergency supplies, assembly
areas, and disaster routes within that buffer. The result of this process can be seen in Figure 15.
Additionally, the author added the Help widget in order to give users a resource to explain how
to use the application. A further explanation of how this widget can be found in Chapter 4.
Figure 13: Image showing the Layers
Widget
Figure 14: Image showing the Analysis
Widget
29
Figure 15: Map displaying a run of the Locate Nearest widget
3.2 Participant Survey
This project sought to understand how the use of the USC Earthquake application can
impact the user’s sense of earthquake preparedness in comparison to a stationary web map. In
order to evaluate the educational impact of the web GIS application, this project surveyed
students in the USC community. The survey questions for this project included demographic
questions about the participant, their level of risk awareness, and their preparedness.
3.2.1 Visualization Comparison
This project sought to compare two types of visualizations, comprised of the interactive
map application constructed for this project and a stationary web-based map visualization. A link
to the application was incorporated into a survey constructed with the online program Survey
Monkey that was distributed to survey participants in the experimental group. For the control
group survey, the web GIS map application was replaced with the stationary map visualization.
30
The stationary visualization was an image of the map surface from the application without the
widgets and tools as shown in Figure 16.
Figure 16: Stationary visualization used in survey
3.2.2 Selection of Participants
In order to collect a sufficient amount of survey data, this project aimed to survey a total
of 120 undergraduate student participants with 60 participants using the stationary map
visualization and 60 participants using the web GIS map visualization. These participants were
asked to volunteer to test the visualizations and take the survey in several General Education
courses on the UPC in the final three weeks of Spring Semester, 2016. The solicitation of
participants in General Education courses helped to recruit survey participants from multiple
different majors, backgrounds, and disciplines.
31
3.2.3 Survey Creation
This survey was constructed in Survey Monkey so that the link could be distributed
easily. Before the survey was distributed, a few individuals field tested the survey and gave
suggestions about how to improve the questions and formatting. Several of these suggestions
were considered and incorporated before the final distribution of the survey.
Participants were asked the same questions before and after viewing the visualization.
The control survey, named USC EQ 1, contained an image of the stationary map visualization
and the experimental survey, named USC EQ 2, contained a link to the USC Earthquake
application. The author constructed questions that asked participants to rank their level of
agreement with the Likert scale, which uses the following phrases: Strongly Agree, Agree,
Undecided, Disagree, and Strongly Disagree. The questions used in the survey are listed in Table
3.
Table 3: Survey questions
Category Text Type
Demographic What is your major(s): Open Ended
What is your year in school:
Select (Freshman,
Sophomore, Junior, Senior,
Graduate)
Do you live on the USC Campus? Select (Yes, No)
I am likely to experience an earthquake
while attending USC:
Agreement on Likert Scale
Risk Awareness Before
I would feel safe if an earthquake
happened while I was on the USC
Campus:
Agreement on Likert Scale
I would feel safe if an earthquake
happened while I was in my place of
residence:
Agreement on Likert Scale
Preparedness Before I feel prepared for an earthquake: Agreement on Likert Scale
I know where to go on campus in the
event of an earthquake or emergency:
Agreement on Likert Scale
I know where to find emergency
supplies on the USC Campus:
Agreement on Likert Scale
32
Risk Awareness After
I would feel safe if an earthquake
happened while I was on the USC
Campus:
Agreement on Likert Scale
I would feel safe if an earthquake
happened while I was in my place of
residence:
Agreement on Likert Scale
Preparedness After I feel prepared for an earthquake: Agreement on Likert Scale
I know where to go on campus in the
event of an earthquake or emergency:
Agreement on Likert Scale
I know where to find emergency
supplies on the USC Campus:
Agreement on Likert Scale
Follow-Up I found this visualization helpful: Agreement on Likert Scale
Please provide any comments about
how this visualization could be more
helpful
Open Ended
3.2.4 Analysis of Results
After at least 120 participants had responded to the survey, the author collected and
compared the results to determine the overall impact of the web GIS map visualization relative to
the stationary map visualization. The first task was to examine whether or not the respondents
showed any increase in the level of risk awareness and sense of preparedness after viewing either
type of visualization. Once there was proven to be an increase in these two factors, the author
compared the increase in risk awareness and sense of earthquake preparedness between the
interactive visualization map participants and the stationary map visualization participants. The
results of this comparison can be found in Chapter 4.
The next task in analyzing the survey data was to determine the statistical significance of
the differences found in the data. A difference of proportions test was used and the z-ratio was
calculated to determine the significance of the difference between results of the survey. The z-
ratio is a statistical measurement to determine the probability of a result being achieved by
random chance, for the difference between the following aspects of the survey results: before and
33
after the control visualization, before and after the experimental visualization, the control group
and experimental group before the visualization, and the experimental and control group after the
visualization. In order to calculate the z-ratio for each of these aspects, the author first calculated
a variable labeled “p”, which is the ratio of participants who responded Agree or Strongly Agree
over the total number of participants for that survey. In this calculation, pA represented the ratio
for one group of results and pB the ratio for the second group for a given calculation. The author
then calculated the difference between these two ratios, defined as pA – pB. These three
calculations were incorporated into the online calculator from Vassar Statistics that returned the
z-ratio result (Lowry 2016).
In order to interpret the results of this analysis, the author considered the recommended
interpretation of the z-ratio. According to StrataSearch, a z-score of less than 1.64 represents a
difference that is not statistically significant and are a result of random chance, a score between
1.64 and 2.33 represents a 1% chance that the results were produced by random chance, and a
score greater than 3.09 represents a 0.1% chance of results produced by random chance
(StrataSearch 2016). The results of the statistical analysis of the survey results can be found in
Chapter 4.
34
Chapter 4: Results
The survey for this study asked the participants questions about their level of earthquake risk
awareness and preparedness cognition. All participants were undergraduate students at the UPC.
Participants were separated into two groups that were given the same questions, but different
visualizations. The control group was given a stationary map visualization and the experimental
group was given the USC Earthquake application visualization. All questions that asked for a
level of agreement provide the participant with a list from the Likert scale, which includes the
following choices: Strongly Agree, Agree, Undecided, Disagree, and Strongly Disagree. For
questions that asked respondents to rank their level of agreement, this study hypothesizes that the
experiment group would show a larger positive change in Agree and Strongly Agree and a larger
negative change in Disagree and Strongly Disagree in comparison to the control group. Section
4.1 gives a brief explanation of the application and 4.2 elaborates upon the respondent count and
responses for the demographic questions. Section 4.3 presents the results for the Risk Awareness
questions of the survey, Section 4.4 presents the results for the Preparedness questions, and
Section 4.5 provides the results of the Helpfulness question. Finally, Section 4.6 presents the
results of the statistical analysis tests.
4.1 Application Demonstration
The USC Earthquake Application is intended to communicate information about
earthquake risk awareness and preparedness. Once the application is launched in a browser, the
user can see a splash screen that gives a brief explanation of the application’s intent, provides a
description of the Locate Nearest widget, and guides the user to a Help widget if they need
further assistance. An image of the splash screen can be seen in Figure 17. In order to move onto
35
the application itself, the user must click on the check box next to “Continue to application” to
acknowledge that they have viewed the screen.
Figure 17: Splash Screen intended to guide user regarding the use of the application
The next step in the use of the application is clicking on the Help widget, which was
intended to guide the user in the use of the application. The first portion of the pop-up Help
window tells the user to click on the Locate Nearest widget and provides and image of the
Locate Nearest icon. Next, it guides the user to choose whether they would like to select a point,
line, or polygon feature and gives the icon for each choice. The window then shows the user how
to select a buffer distance around the feature that they have created and gives an image of the
buffer distance slider. Finally, it tells the user to click on the layer feature that they would like to
highlight on the map and shows an image of the three options, which are Emergency Supplies,
Assembly Areas, and Disaster Routes. An image of the Help widget pop-up window can be seen
below in Figure 18.
36
Figure 18: Help Widget pop-up window
Next, the user would click on the Locate Nearest icon, which causes a different window
to pop-up on the widget toolbar. This pop-up allows the user to select a type of feature, either
point, line, or polygon, and gives the user the ability to select the location of the feature on the
map. An image of this view can be seen in Figure 19. The user then would select a buffer
distance for the feature they have already created on the map. The range of buffer distances has
been set from 0- to 1,000-feet, an image with a 500-foot buffer can be seen in Figure 20. Finally,
the user can click on the feature layer that they would like to highlight within the buffer. This
returns a list of all features within the selected layer that fall within the buffer and gives the
distance to each feature. An image of these results for the Emergency Supplies feature layer can
be seen in Figure 21.
37
Figure 19: Locate Nearest Widget pop-up
Figure 20: Locate Nearest buffer
38
Figure 21: Locate Nearest results
4.2 Respondent Demographics
In total, 138 individuals responded to both surveys. The author collected 67 people
responses to the control survey and 71 responded to the experimental survey. However, some
respondents only completed a portion of the survey, resulting in 123 completed responses
overall. As a result, there were 61 completed responses for the control survey and 62 completed
responses for the experimental survey. At the beginning of the survey, participants were asked to
answer a few general questions about their major, year in school, where they lived, and how they
perceived their likelihood of experiencing an earthquake.
The first question on the survey asked participants “What is your major?” and left space
for an open ended response. After the responses were collected, the author organized the majors
into the categories listed along with the results seen below in Table 4. The majority of
respondents fell into the Social Sciences and Science, Math, and Technology categories with
39
Business as the next most popular category. Arts and Humanities, Interdisciplinary, and Health
and Humanities accounted for less than 20% of the major respondents combined.
Table 4: Major responses
Major Category Percentage
Arts and Humanities 9.42%
Business 17.39%
Health and Medicine 1.45%
Science, Math, and Technology 28.26%
Social Sciences 36.96%
Interdisciplinary 6.52%
The next question on the survey asked the participants to select their level in school from the
following choices: Freshman, Sophomore, Junior, Senior and Graduate. The results of this
question can be seen in Table 5. The majority of participants selected either Sophomore or Junior
as a response, followed by Senior and Freshman. No participants identified themselves as a
Graduate student.
Table 5: Year in School responses
Response Percentage
Freshman 15.94%
Sophomore 31.16%
Junior 31.16%
Senior 21.74%
Because one of the questions in the survey refers to the respondents’ location on campus
and at their place of residence, the next question asked the participants whether or not they lived
on the UPC. The results of this question are displayed in Table 6 and these results show that the
majority of the participants did not live on campus.
Table 6: Living on Campus response
Response Percentage
Yes 35.51%
No 64.49%
40
The final question in this section asked participants to rank their level of agreement with
the following statement: “I am likely to experience an earthquake while attending USC.” This
was meant to establish a base level of understanding about earthquake awareness. The results of
this question can be seen in Table 7. The majority of respondents selected either Agree or
Strongly Agree. Around 10% of respondents marked Undecided and less than 10% marked
Disagree or Strongly Disagree. These results establish that the majority of respondents
understand that there is some degree of earthquake risk in the UPC area.
Table 7: Earthquake Experience
Response Percent
Strongly Agree 26.81%
Agree 52.17%
Undecided 10.87%
Disagree 7.97%
Strongly Disagree 2.17%
4.3 Risk Awareness
The first question in the risk awareness section of the survey asked the participant to rank
their agreement with the following statement: “I would feel safe if an earthquake happened while
I was on the USC Campus.” The responses for this question in both groups can be found in
Tables 8 and 9. The change category of each table was calculated by subtracting the percentage
before viewing the visualization from the percentage after. The control group showed a positive
change in the Strongly Agree category and a negative change in the Strongly Disagree category.
The experimental group showed a greater positive change in the Agree and Strongly Agree
categories and a larger negative change in the Undecided and Disagree categories compared to
the control group.
41
Table 8: Control: “I would feel safe if an earthquake happened on campus”
Response Percent Before Percent After Change
Strongly Agree 15.87% 20.63% +4.76%
Agree 55.56% 53.97% -1.59%
Undecided 20.63% 19.05% -1.59%
Disagree 4.76% 6.35% +1.59%
Strongly Disagree 3.17% 0.00% -3.17%
Table 9: Experimental: “I would feel safe if an earthquake happened on campus”
Response Percent Before Percent After Change
Strongly Agree 7.81% 15.63% +7.81%
Agree 56.25% 57.81% +1.56%
Undecided 20.31% 17.19% -3.13%
Disagree 15.63% 9.38% -6.25%
Strongly Disagree 0.00% 0.00% 0.00%
The next question asked respondents about their risk awareness when they are at their
home with the following statement: “I would feel safe if an earthquake happened at my place of
residence.” The responses for this question can be seen in Tables 10 and 11. For this question,
the control group showed a greater positive change in the Agree and Strongly Agree categories
as well as a greater negative change in the Undecided, Disagree, and Strongly Disagree
categories in comparison to the experimental group.
Table 10: Control: “I would feel safe if an earthquake happened at my residence”
Response Percent Before Percent After Change
Strongly Agree 10.45% 14.29% +3.84%
Agree 34.33% 38.10% +3.77%
Undecided 29.85% 25.40% -4.45%
Disagree 20.90% 19.05% -1.85%
Strongly Disagree 4.48% 3.17% -1.30%
Table 11: Experimental: “I would feel safe if an earthquake happened at my residence”
Response Percent Before Percent After Change
Strongly Agree 2.86% 6.06% +3.20%
Agree 38.57% 39.39% +0.82%
Undecided 21.43% 21.21% -0.22%
Disagree 34.29% 27.27% -7.01%
Strongly Disagree 2.86% 6.06% +3.20%
42
4.4 Preparedness
The first question in the preparedness section asked the respondents to rank their level of
agreement with the following statement: “I feel prepared for an earthquake.” The results of this
question can be seen in Tables 12 and 13. The control group showed a greater positive change in
the Agree and Strongly Agree categories as well as a greater negative change in the Undecided,
Disagree, and Strongly Disagree categories in comparison to the experimental group.
Table 12: Control: “I feel prepared for an earthquake”
Response Percent Before Percent After Change
Strongly Agree 9.68% 12.90% +3.23%
Agree 27.42% 43.55% +16.13%
Undecided 25.81% 22.58% -3.23%
Disagree 35.48% 19.35% -16.13%
Strongly Disagree 1.61% 1.61% 0.00%
Table 13: Experimental: “I feel prepared for an earthquake”
Response Percent Before Percent After Change
Strongly Agree 4.69% 7.81% +3.13%
Agree 29.69% 37.50% +7.81%
Undecided 31.25% 32.81% +1.56%
Disagree 31.25% 15.63% -15.63%
Strongly Disagree 3.13% 6.25% +3.13%
The next question asked participants how they felt about the following statement: “I
know where to go on campus in the event of an earthquake or emergency.” The results of this
question can be seen in Tables 14 and 15. The control group showed a greater positive change in
the Agree and Strongly Agree categories as well as a greater negative change in the Undecided,
Disagree, and Strongly Disagree categories in comparison to the experimental group.
43
Table 14: Control: “I know where to go on campus in the event of an emergency”
Response Percent Before Percent After Change
Strongly Agree 2.99% 17.74% +14.76%
Agree 25.37% 62.90% +37.53%
Undecided 8.96% 11.29% +2.34%
Disagree 43.28% 8.06% -35.22%
Strongly Disagree 19.40% 0.00% -19.40%
Table 15: Experimental: “I know where to go on campus in the event of an emergency”
Response Percent Before Percent After Change
Strongly Agree 4.29% 15.63% +11.34%
Agree 18.57% 43.75% +25.18%
Undecided 10.00% 20.31% +10.31%
Disagree 44.29% 17.19% -27.10%
Strongly Disagree 22.86% 3.13% -19.73%
The final question in this section asked respondents to rank their level of agreement with
the following statement: “I know where to find emergency supplies on the USC Campus.” The
results for this question can be seen in Tables 16 and 17. The control group showed a greater
positive change in the Agree and Strongly Agree categories as well as a greater negative change
in the Undecided, Disagree, and Strongly Disagree categories in comparison to the experimental
group.
Table 16: Control: “I know where to find emergency supplies on campus”
Response Percent Before Percent After Change
Strongly Agree 1.49% 16.13% +14.64%
Agree 4.48% 64.52% +60.04%
Undecided 2.99% 11.29% +8.31%
Disagree 49.25% 8.06% -41.19%
Strongly Disagree 41.79% 0.00% -41.79%
Table 17: Experimental: “I know where to find emergency supplies on campus”
Response Percent Before Percent After Change
Strongly Agree 4.29% 15.63% +11.34%
Agree 18.57% 43.75% +25.18%
Undecided 10.00% 20.31% +10.31%
Disagree 44.29% 17.19% -27.10%
Strongly Disagree 22.86% 3.13% -19.73%
44
4.5 Application Helpfulness
The final section of the survey asked the respondent to assess how helpful they found
each visualization. The first question asked participants to rank their level of agreement with the
following statement: “I found this visualization helpful.” The results of this question can be seen
in Tables 18 and 19. In the control group, over 85% of the respondents chose either Agree or
Strongly Agree, while only about 64% in the experimental group chose either Agree or Strongly
Agree. This section also asked participants to provide any comments about how the visualization
could be made more helpful and these comments will be addressed in Chapter 5, which follows
next.
Table 18: Control: “I found this application helpful”
Response Percent
Strongly Agree 30.65%
Agree 54.84%
Undecided 9.68%
Disagree 3.23%
Strongly Disagree 1.61%
Table 19: Experimental: “I found this application helpful”
Response Percent
Strongly Agree 15.63%
Agree 48.44%
Undecided 20.31%
Disagree 14.06%
Strongly Disagree 1.56%
4.6 Statistical Tests
The first set of statistical measurements that were run for this study involved testing the
difference between the responses before and after viewing the visualization for the risk
awareness and preparedness questions in the control group. As seen in Table 20, pA represents
the ratio of respondents that selected Agree and Strongly Agree before viewing the visualization
45
to the number of total responses and pB represents the same calculation after viewing the
visualization. The pA – pB column represents the difference between the two calculations and
the final column represents the calculated z-ratio. As stated above, a difference is unlikely to be
the result of random chance if the z-ratio is greater than 1.64. All preparedness questions showed
a significant difference that is not likely to be the result of random chance.
The second set of tests involves the responses before and after viewing the visualization
for the risk awareness and preparedness questions in the experimental group. In this case, pA and
pB measurements represent the ratio of Agree and Strongly Agree responses to total responses
before and after using the USC application. The results of this calculation can be seen in Table
21. Once again, all preparedness questions showed z-ratios greater than 1.64, which means they
are significant and not likely to be the result of random chance. The control group demonstrated
a greater increase in Agree and Strongly Agree responses after the visualization than the
experimental group.
Table 20: Calculations for Risk Awareness and Preparedness questions in Control Group before
and after visualization
pA pB pA - pB Z-ratio
I would feel safe if an earthquake happened while I was on the USC Campus
0.7143 0.746 -0.0317 0.401
I would feel safe if an earthquake happened while I was in my place of residence
0.4478 0.5238 -0.076 0.867
I feel prepared for an earthquake
0.371 0.5645 -0.1935 2.16
I know where to go on campus in the event of an earthquake or emergency
0.2836 0.8065 -0.5229 5.949
I know where to find emergency supplies on the USC Campus
0.0746 0.8065 -0.7318 8.397
46
Table 21: Calculations for Risk Awareness and Preparedness questions in Experimental Group
before and after visualization
pA pB pA - pB Z-ratio
I would feel safe if an earthquake happened while I was on the USC Campus
0.7969 0.7344 0.0625 0.835
I would feel safe if an earthquake happened while I was in my place of residence
0.4143 0.4545 -0.0403 0.473
I feel prepared for an earthquake
0.3438 0.4531 -0.1094 1.264
I know where to go on campus in the event of an earthquake or emergency
0.2286 0.5938 -0.3652 4.305
I know where to find emergency supplies on the USC Campus
0.2286 0.5938 -0.3652 4.305
The third test compared the difference between the control and experimental responses
before each visualization. In this case, pA and pB measurements represent the ratio between the
Agree and Strongly Agree responses before the visualization in the control and experiment
groups, respectively. The results of this calculation can be seen in Table 22. In this case, only the
question about location emergency supplies on campus demonstrated a z-ratio that indicated it
was unlikely to be the result of random chance.
Table 22: Calculations for Risk Awareness and Preparedness questions before visualization in
Control and Experimental Groups
pA pB pA - pB Z-ratio
I would feel safe if an earthquake happened while I was on the USC Campus
0.7143 0.6406 0.0737 0.888
I would feel safe if an earthquake happened while I was in my place of residence
0.4478 0.4143 0.0335 0.396
I feel prepared for an earthquake
0.371 0.3438 0.0272 0.319
I know where to go on campus in the event of an earthquake or emergency
0.2836 0.2286 0.055 0.738
I know where to find emergency supplies on the USC Campus
0.0746 0.2286 -0.1539 2.500
47
The final test involves the control and experimental responses after each visualization. In this
case, pA and pB measurements represent the ratio between the Agree and Strongly Agree
responses after the visualization in the control and experimental groups, respectively. The results
of this calculation can be seen in Table 23. In this test, questions regarding the location of
emergency supplies and assembly areas proved to be significant and unlikely to be the result of
random chance. Again, the control group demonstrated a greater difference in after viewing the
visualization than the experimental group.
Table 23: Calculations for Risk Awareness and Preparedness questions after visualization in
Control and Experimental Groups
pA pB pA - pB Z-ratio
I would feel safe if an earthquake happened while I was on the USC Campus
0.746 0.7344 0.0117 0.150
I would feel safe if an earthquake happened while I was in my place of residence
0.5238 0.4545 0.0693 0.787
I feel prepared for an earthquake
0.5645 0.4531 0.1114 1.250
I know where to go on campus in the event of an earthquake or emergency
0.8065 0.5938 0.2127 2.601
I know where to find emergency supplies on the USC Campus
0.8065 0.5938 0.2127 2.601
48
Chapter 5: Conclusions
The objectives of this thesis were to create a web-based mapping application to communicate
information about earthquake preparedness for the the USC community and to evaluate the
application’s impact. Both objectives were achieved in the process of this project and the
following chapter draws some conclusions based on the survey evaluation and provides some
suggestions for future work for the project. Section 5.1 recaps the major findings from the survey
results presented in Chapter 4. Section 5.2 describes future improvements that could be made to
the USC Earthquake application and to the survey process to support further evaluation. Section
5.3 discusses next steps for the project.
5.1 Major Findings
The goal of the application was to increase risk awareness and encourage preparedness in
USC students. Additionally, the application was intended to reduce confusion regarding the
location of emergency supplies and assembly areas on the USC campus. The overall results of
the survey demonstrated that the application did have an impact on risk awareness and sense of
preparedness. Additionally, the survey results found that the majority of participants found both
the stationary map visualization and the interactive visualization to be helpful.
For both risk awareness questions, the control group showed an overall increase in the
Agree and Strongly Agree categories as well as an overall decrease in the Undecided, Disagree,
and Strongly Disagree categories, which is the desired result. The experimental group also
showed an increase in the Agree and Strongly Agree categories for both questions. However, for
one question, the experimental group showed an increase in the Strongly Disagree category.
Overall, while the differences between the two groups were not significant, both visualizations
49
proved to demonstrate positive results. This shows that different types of map visualizations can
be used to help individuals feel safe and prepared in the event of an emergency.
For each question in the preparedness section of the survey, both the control and the
experimental group showed an increase in the Agree and Strongly Agree categories as well as a
decrease in the Disagree and Strongly Disagree categories, which was the desired result.
However, in this section the control group showed greater increases as well as larger decreases.
On the surface these results show that the stationary map visualization may have been more
effective at communicating the information than the application constructed for this study, but it
is important to examine the statistical significance of these results before making a
determination.
Upon examination of the statistical analysis of the results, both the control and the
experimental groups showed a significant increase in Agree and Strongly Agree responses after
viewing the visualization for all preparedness questions, but not for risk awareness questions.
This demonstrates that both the stationary and interactive visualizations created a significant
increase in preparedness awareness, but not necessarily in risk awareness. When comparing the
before results between the control and experimental groups, initial results were relatively similar.
No question showed a significant difference in term of the results except the question about
location emergency supplies, which showed that the experimental group had a greater occurrence
of Agree and Strongly Agree before the visualization. Finally, in comparing the results after the
visualization between the control and experimental groups demonstrated that the control group
showed significant increases for the questions about emergency supplies and assembly areas, but
the control group demonstrated a greater significance.
50
The final section of the survey was meant to give the respondents an opportunity to
assess the application themselves. In the case of both the control and the experimental groups,
the majority of respondents found each visualization to be helpful by marking Agree or Strongly
Agree. This result demonstrates that the application was successful overall in improving
awareness and preparedness cognition. The percentage of respondents marking Agree or
Strongly Agree was higher in the control group by about 20%. This result would suggest that the
survey respondents found the stationary visualization to be more helpful than the interactive
visualization.
Overall, it appears that both visualizations had a positive impact. However, according to
the statistical tests the impact of the stationary visualization was greater than that of the
interactive visualization. It is possible that participants preferred the stationary position because a
static map is simpler and easier to understand. The interactive visualization was more
complicated and required more user activity that simply observing a stationary map. This result
was consistent with a study previously discussed in this thesis, Anderson 2015. Ultimately, this
study found that the stationary visualization was more effective at communication preparedness
information and that the stationary visualization is preferred by participants.
5.2 Future Work
While the major goals of this project were achieved there are future improvements that
could be implemented for both the application itself and the survey process. These changes could
improve the use of the application for the USC community as well as create a stronger evaluation
of the final application.
The final question in the survey allowed respondents to give suggestions about how the
USC Earthquake Application could be made more helpful. Some of these suggestions involved
51
the application’s map surface. Many suggested that the buildings should be labeled by either
their name or their building code or both. One respondent suggested that the map have a pop-up
feature with a photo of the building so that the location would be easier to find. Other
suggestions discussed the clarity of the map and the symbology, including that there should be a
list of the assembly areas because there are only a few of them on the map. A few respondents
felt that the application itself and the symbols used for it needed more clarification. The
application included in the survey did include a splash screen upon loading, but this could
provide a greater explanation of each widget. Finally, one participant suggested the addition of
an option to change the language preferences on the application to improve access for non-native
English speakers. These suggestions are all changes that may be included in future iterations of
the USC Earthquake application.
Additionally, it would be useful to include a routing functionality to the USC Earthquake
Application to allow students to find a walking path from their location to the nearest emergency
supplies or assembly areas. This could be achieved by creating a network routing service in
ArcMap and sharing it to ArcGIS Online. This network would need to be able to consider
walking paths throughout the USC campus. Another helpful function would be incorporating the
ability for the USC Department of Fire Safety and Emergency Management to add locations,
such as water and power stations that would be available to students in the event of a disaster.
This would useful for marking restricted locations that are off-limits due to building damage
following an earthquake event. These capabilities could be added to future iterations of the USC
Earthquake Application.
Future improvements for the survey should include a larger group of participants in order
to increase the accuracy of the results. In future surveys, there should be more students from
52
many different schools, majors, and disciplines. A wider and more diverse pool of respondents
would provide a more accurate representation of the application’s overall success. Additionally,
the purpose of the study needed to be made clearer to the participants at the beginning of the
survey. Some participants were confused about how to complete the survey as well as how to
view the visualizations. With these improvements, the survey could produce more accurate
results about the impact of the application and the state of map visualization.
5.3 Next Steps
The next steps for this project include making this application available for all students
that are a part of the USC community. The most effective way to accomplish this is to reach out
to the USC Department of Fire Safety and Emergency Management. Given their responsibility
for emergency management on campus, they may be able to use the application to educate
students about the location of emergency supplies and assembly areas. This department could
give students access to the application at new student orientation and could promote the
application yearly during the week of the Southern California Earthquake Center ShakeOut drill,
which is intended to promote earthquake awareness and safety. In addition, the USC Earthquake
Application’s functionality could potentially be added to the already existing Trojan Mobile
Safety App so that it can be accessible to students at all times.
Additionally, this application and the methodology behind it could be shared with other
universities. Communities that are vulnerable to earthquakes or other natural disasters may be
able to use applications similar to this one that include their own unique data. This application
could be used as a template to share information about earthquakes and other emergency risks
and preparation in many different communities.
53
Finally, once improvements have been made to the web-based version of the application,
the application could be adapted for a mobile platform. Mobile applications are more portable
than a web-based platform. Adapting the application for mobile use will allow students to use the
USC Earthquake Application from anywhere and at any time on campus and access vital
information about emergency preparation.
54
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Abstract (if available)
Abstract
The Southern California region faces the constant threat of earthquakes due to the hundreds of faults that lie just beneath this region’s surface. As earthquake prediction technology is limited, it is important that residents, including students at the University of Southern California, are prepared for an earthquake event. This project develops and assesses the impact of an interactive web-based Geographic Information Systems (GIS) application, titled USC Earthquake, as an educational tool for communicating information about earthquake preparedness on the University of Southern California University Park Campus. ❧ This study incorporated previously conducted research regarding the use of GIS as a tool for emergency preparation, the implementation and assessment of educational programs for emergency preparation, and the description of other earthquake-related mapping applications. The application created for this project included data from the USC Department of Fire Safety and Emergency Management and the Los Angeles County GIS Data Portal to communicate information about the location of emergency supplies and assembly areas on campus. The author processed this data using Esri’s ArcMap as well as ArcGIS Server and constructed the application using ArcGIS Web AppBuilder. This study assessed the educational impact of this tool by surveying two groups of undergraduate student participants: an experimental group, who were asked to use the application, and a control group, who were asked to view a stationary map. The data collected for this survey ultimately showed that both map visualizations are useful in communicating information about earthquake preparedness. However, analysis of the results demonstrated that users preferred the static map to the interactive visualization. The thesis concludes by providing recommendations regarding the use of this application as well as concerning future studies similar to this.
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Asset Metadata
Creator
McPherson, Krista M.
(author)
Core Title
Assessing the impact of a web-based GIS application to promote earthquake preparation on the University of Southern California University Park Campus
School
College of Letters, Arts and Sciences
Degree
Master of Science
Degree Program
Geographic Information Science and Technology
Publication Date
09/12/2016
Defense Date
08/04/2016
Publisher
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Tag
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Wilson, John (
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), Swift, Jennifer (
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), Vos, Robert (
committee member
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