University of Southern California Dissertations and Theses

The new normal

(USC Thesis Other)

The new normal

PDF

Download a page range

Download transcript

Copy asset link

Request this asset

Transcript (if available)

Content

THE NEW NORMAL

by

Kai Grady

A Thesis Presented to the
FACULTY OF THE USC ANNENBERG SCHOOL FOR
COMMUNICATION AND JOURNALISM
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(SPECIALIZED JOURNALISM)

August 2022

Copyright 2022 Kai Grady
ii

Acknowledgements

A huge thank you to my thesis committee — Professor Willa Seidenberg, Dr. Taj Frazier
and Professor Gabriel Kahn for their devoted mentorship during my entire thesis process. I am
grateful for their insightful feedback, invaluable help and patience over the last year while I
finished my project.
iii

Table of Contents
Acknowledgements.................................................................................................................... ii
Abstract .................................................................................................................................... iv
Ep. 1: Virtual concerts — An essential step in the growing metaverse ........................................ 5
Ep. 2: Netflix is taking its talents to…gaming? ........................................................................... 6
Ep. 3: TikTok is music’s newest hitmaker, but will it last? ..........................................................7
Bibliography .............................................................................................................................. 8
iv

Abstract

An exploration of current trends within music and gaming and how they are adapting to
society’s desire for ease and convenience in their entertainment choices.
5

Episode 1: Virtual concerts — An essential step in the growing metaverse.

Link: https://anchor.fm/kai-grady
6

Episode 2: Netflix is taking its talents to…gaming?

Link: https://anchor.fm/kai-grady
7

Episode 3: TikTok is music’s newest hitmaker, but will it last?

Link: https://anchor.fm/kai-grady
8

Comprehensive Bibliography

Overall, Kassa. Zoom interview. January 24, 2022.
Lee, Ernest. Zoom interview. February 10, 2022.
Petrocelli, John. Zoom interview. February 16, 2022.
Martens, Todd. Zoom interview. March 14, 2022.
White, David. Zoom interview. March 14, 2022.
Franklin, Kirk. Zoom interview. March 16, 2022.
Rozzi. Zoom interview. March 22, 2022.
Lifson, Ben. Zoom interview. April 1, 2022.

Abstract (if available)

Abstract An exploration of current trends within music and gaming and how they are adapting to society’s desire for ease and convenience in their entertainment choices.

Linked assets

University of Southern California Dissertations and Theses

Conceptually similar

PDF

BIPOC women seek out alternative models of care as racial disparities in maternal healthcare persist

PDF

From Afghanistan to Los Angeles: the Journey of Abdul Fazli

PDF

Black storytelling and generational trauma

PDF

Hooked on hate

PDF

"Wonders and wishes": contexts and influences of Black millennials' childhood television viewership

PDF

The authentic meme

PDF

Venezuelan musicians seeking a new path in the U.S.

PDF

The impact of gentrification on Hispanic communities in San Antonio

PDF

The spiritual safe havens of Los Angeles

PDF

Nevada: grappling with a flawed unemployment system during the pandemic

PDF

Finding my own moveable feast

PDF

Thesis statements - a thesis podcast about how games are made.

PDF

Behind the phenomenon of natural wine

PDF

Abusers often ignore restraining orders

PDF

Dance/Abolition: how dance can be used as a form of protest and empowerment

PDF

Beyond the labels

PDF

The Black catalyst show

PDF

How the light gets in: sexual misconduct and disclosure in America's music industries

PDF

#AfricansinUkraine: an analysis of Black witnessing and hashtag activism at the borders of war

PDF

Translating data protection into practice: exploring gaps in data privacy and cybersecurity within organizations

Asset Metadata

Creator Grady, Matthew Kai (author)

Core Title The new normal

School Annenberg School for Communication

Degree Master of Arts

Degree Program Journalism (Specialized Journalism)

Degree Conferral Date 2022-08

Publication Date 07/27/2022

Defense Date 07/27/2022

Publisher University of Southern California (original), University of Southern California. Libraries (digital)

Tag Concerts,gaming,metaverse,Music,Netflix,OAI-PMH Harvest,podcast,TikTok,virtual

Format application/pdf (imt)

Language English

Contributor Electronically uploaded by the author (provenance)

Advisor Seidenberg, Willa (committee chair), Frazier, Taj (committee member), Kahn, Gabriel (committee member)

Creator Email kaigrady@gmail.com,mkgrady@usc.edu

Permanent Link (DOI) https://doi.org/10.25549/usctheses-oUC111375261

Unique identifier UC111375261

Legacy Identifier etd-GradyMatth-11018

Document Type Thesis

Format application/pdf (imt)

Rights Grady, Matthew Kai

Type texts

Source 20220728-usctheses-batch-962 (batch), University of Southern California (contributing entity), University of Southern California Dissertations and Theses (collection)

Access Conditions The author retains rights to his/her dissertation, thesis or other graduate work according to U.S. copyright law. Electronic access is being provided by the USC Libraries in agreement with the author, as the original true and official version of the work, but does not grant the reader permission to use the work if the desired use is covered by copyright. It is the author, as rights holder, who must provide use permission if such use is covered by copyright. The original signature page accompanying the original submission of the work to the USC Libraries is retained by the USC Libraries and a copy of it may be obtained by authorized requesters contacting the repository e-mail address given.

Repository Name University of Southern California Digital Library

Repository Location USC Digital Library, University of Southern California, University Park Campus MC 2810, 3434 South Grand Avenue, 2nd Floor, Los Angeles, California 90089-2810, USA

Repository Email cisadmin@lib.usc.edu