California Historical Society Collection, 1860-1960

Billboards surrounding the north mouth of Broadway tunnel and a neon sign on the Villa Roma Café, Los Angeles, 1935

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Billboards surrounding the north mouth of Broadway tunnel and a neon sign on the Villa Roma Café, Los Angeles, 1935

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Photograph of billboards surrounding the north mouth of Broadway tunnel and a neon sign on the Villa Roma Café, Los Angeles, 1935. Several automobiles stand in the road at center with a dark tunnel behind them. Above the tunnel, two billboards stand on a wall to the right advertising for Aunt Jemma's and two more stand against the wooded hill above advertising for Carnation. Boards for California Prunes and M-J-B Coffee stand to the right of the tunnel with the Villa Roma Café in front of them. Several more automobiles sit along the edge of the road on the left beneath a sign which reads "Berber's Auto Park" while a man stands at the edge of a sidewalk on the far left.

Asset Metadata

Title Billboards surrounding the north mouth of Broadway tunnel and a neon sign on the Villa Roma Café, Los Angeles, 1935

Subject Advertising -- Outdoors -- Billboards (file heading), Advertising, Outdoor (lcsh), Billboards (lcsh), Los Angeles -- Schools -- Colleges -- UCLA (file heading), roadways (adlf)

Tags OAI-PMH Harvest

Place 400 Sunset Boulevard (roadway), California (states), Los Angeles (city or populated place), Los Angeles (counties), USA (countries)

Temporal Subject 1935

Type images

Format 1 photograph : photoprint, b&w ; 13 x 18 cm. (aacr2), photographic prints (aat), photographs (aat)

Source California Historical Society (contributing entity), California Historical Society Collection, 1860-1960 (collection)

Date Created 1935

Publisher University of Southern California. Libraries (digital)

Repository Email specol@lib.usc.edu

Repository Name USC Libraries Special Collections

Repository Location Doheny Memorial Library, Los Angeles, CA 90089-0189

Rights Public Domain. Please credit both “University of Southern California. Libraries” and “California Historical Society” as the source. Digitally reproduced by the USC Digital Library.

Copyright Public Domain. Please credit both “University of Southern California. Libraries” and “California Historical Society” as the source. Digitally reproduced by the USC Digital Library.

Access Conditions Send requests to address or e-mail given

Permanent Link (DOI) https://doi.org/10.25549/chs-m4448

Identifier 45775 (accession number), CHS-45775 (call number), CHS-45775 (filename), chs-m15009 (legacy collection record id), chs-c65-4790 (legacy record id), chs-m4448 (legacy record id), USC-0-1-1-4544 (legacy record id), USC (project), 4120 (unidentified no.)

IIIF ID [Document.IIIFV3ID]

DM Record ID 4790

Unique identifier UC127232

Legacy Identifier CHS-45775.tiff

Type Image

Internet Media Type image/tiff

Resolution 19.8 in × 14.1 in at 300dpi
50.2 cm × 35.8 cm at 300dpi

Inherited Values

Title California Historical Society Collection, 1860-1960

Description The California Historical Society Collection is incomparable for the documentary picture it provides of the growth of Southern California, particularly the development of the Los Angeles region, between 1860 and 1960. The collection contains more than 25,000 photographs. The full archive was placed on long-term deposit at USC in 1990 and includes the Title Insurance and Trust Company Collection, also known as TICOR, and the Los Angeles Area Chamber of Commerce Collection.

We are grateful to the following individuals who have improved the information in the Digital Library by bringing inaccuracies to our attention as well as adding information. C.J. Bell, Paul Boyle, James Cartwright, Phil Coscia, Bill Counter, Richard Davis, Ray DeLea, Mark French, Amanda Frye, Eric Gustafson, James King, Bill Morgan, Heather Pitts, Tim Poyorena-Miguel, Jo Anne Sadler, Ellen Lloyd Trover, Ruth Wallach, Kim Walters, Cynthia Wilson, Betsy Woodford, Chancy Woolridge, and many others.

Date Created 1860/1960

Linked assets

California Historical Society Collection, 1860-1960

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