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California Historical Society Collection, 1860-1960
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Billboards surrounding the north mouth of Broadway tunnel and a neon sign on the Villa Roma Café, Los Angeles, 1935
(USC DC Image)
Billboards surrounding the north mouth of Broadway tunnel and a neon sign on the Villa Roma Café, Los Angeles, 1935
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Description
Photograph of billboards surrounding the north mouth of Broadway tunnel and a neon sign on the Villa Roma Café, Los Angeles, 1935. Several automobiles stand in the road at center with a dark tunnel behind them. Above the tunnel, two billboards stand on a wall to the right advertising for Aunt Jemma's and two more stand against the wooded hill above advertising for Carnation. Boards for California Prunes and M-J-B Coffee stand to the right of the tunnel with the Villa Roma Café in front of them. Several more automobiles sit along the edge of the road on the left beneath a sign which reads "Berber's Auto Park" while a man stands at the edge of a sidewalk on the far left.
Asset Metadata
Title
Billboards surrounding the north mouth of Broadway tunnel and a neon sign on the Villa Roma Café, Los Angeles, 1935
Subject
Advertising -- Outdoors -- Billboards
(file heading),
Advertising, Outdoor
(lcsh),
Billboards
(lcsh),
Los Angeles -- Schools -- Colleges -- UCLA
(file heading),
roadways
(adlf)
Tags
OAI-PMH Harvest
Place
400 Sunset Boulevard
(roadway),
California
(states),
Los Angeles
(city or populated place),
Los Angeles
(counties),
USA
(countries)
Temporal Subject
1935
Type
images
Format
1 photograph : photoprint, b&w ; 13 x 18 cm.
(aacr2),
photographic prints
(aat),
photographs
(aat)
Source
California Historical Society
(contributing entity),
California Historical Society Collection, 1860-1960
(collection)
Date Created
1935
Publisher
University of Southern California. Libraries
(digital)
Repository Email
specol@lib.usc.edu
Repository Name
USC Libraries Special Collections
Repository Location
Doheny Memorial Library, Los Angeles, CA 90089-0189
Rights
Public Domain. Please credit both “University of Southern California. Libraries” and “California Historical Society” as the source. Digitally reproduced by the USC Digital Library.
Copyright
Public Domain. Please credit both “University of Southern California. Libraries” and “California Historical Society” as the source. Digitally reproduced by the USC Digital Library.
Access Conditions
Send requests to address or e-mail given
Permanent Link (DOI)
https://doi.org/10.25549/chs-m4448
Identifier
45775 (
accession number
), CHS-45775 (
call number
), CHS-45775 (
filename
), chs-m15009 (
legacy collection record id
), chs-c65-4790 (
legacy record id
), chs-m4448 (
legacy record id
), USC-0-1-1-4544 (
legacy record id
), USC (
project
), 4120 (
unidentified no.
)
IIIF ID
[Document.IIIFV3ID]
DM Record ID
4790
Unique identifier
UC127232
Legacy Identifier
CHS-45775.tiff
Type
Image
Internet Media Type
image/tiff
Resolution
19.8 in × 14.1 in at 300dpi
50.2 cm × 35.8 cm at 300dpi
Inherited Values
Title
California Historical Society Collection, 1860-1960
Description
The California Historical Society Collection is incomparable for the documentary picture it provides of the growth of Southern California, particularly the development of the Los Angeles region, between 1860 and 1960. The collection contains more than 25,000 photographs. The full archive was placed on long-term deposit at USC in 1990 and includes the Title Insurance and Trust Company Collection, also known as TICOR, and the Los Angeles Area Chamber of Commerce Collection.
We are grateful to the following individuals who have improved the information in the Digital Library by bringing inaccuracies to our attention as well as adding information. C.J. Bell, Paul Boyle, James Cartwright, Phil Coscia, Bill Counter, Richard Davis, Ray DeLea, Mark French, Amanda Frye, Eric Gustafson, James King, Bill Morgan, Heather Pitts, Tim Poyorena-Miguel, Jo Anne Sadler, Ellen Lloyd Trover, Ruth Wallach, Kim Walters, Cynthia Wilson, Betsy Woodford, Chancy Woolridge, and many others.
Date Created
1860/1960
Linked assets
California Historical Society Collection, 1860-1960
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