Anything for love: out-of-the-box approaches to dating [letter]

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Abstract (if available)

Abstract The Web site Anything for Love: Out-of-the-Box Approaches to Dating (http://www.jennrubin.com/anything_for_love.html) was developed, designed and reported by Jenn Rubin, a graduate student at the University of Southern California Annenberg School for Communication, as her master's degree thesis in online journalism.

Using articles, videos, slideshows and other media, the project brings to light the unique ways couples meet outside of bar and clubs scenes, set-ups by friends and mainstream online dating sites. AvMatch.com, MatchingSox.com, Lock and Key Events SpeedDate.com and Women Behind Bars are among the dating services profiled. The project seeks to explore if these novel methods for meeting a mate really work, and why daters are willing to pay for them in these current tough economic times.

Additional side bar features on the Web site include a Flash quiz on modern-day dating facts and figures, as well as a message board for readers to share their romance stories.

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