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Principles of transmedia branding
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The future of branding: capturing audiences through sound experiences & podcasting, an exploratory guide for today's strategic communicator
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The virtual big sister: television and technology in girls' media
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Framing the fight: post-9/11 warfare and the logistics of representation
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One more thing: experiential economies and the future of public relations
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Resurrecting the stage: how 'Witness Uganda' could launch the new Golden Age of Broadway from right here in Los Angeles
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Made with love, sold with love? Ideologies and realities of work for American crafters in the Digital Age
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Civic games with 'local fit': embedding with real‐world neighborhoods and place‐based networks
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Lights, camera, (call to) action: global public engagement in film launch campaigns
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Microsoft Word - Juan Garcia-Thesis-FinalManuscript-5.1.docx
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A proposal for the production, marketing and distribution of a dramatic television series "The devil's playground"
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Day[9]TV: How interactive Web television parallels game design
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