Community relations and community organizing:  Moving corporations from good citizenship to good leadership
PDF
College athletic directors and reputational risk: the public relations imperative
PDF
Using a digital publication to connect Black & Latinx women in Los Angeles
PDF
The role of public relations in the transition from war to peace: A case study of the Oslo Peace Process
PDF
The executive blog as a communications tool
PDF
Performance management in government: the importance of goal clarity
PDF
Case study of the Global Polio Eradication Initiative: analysis of current plan, shortcomings and communication barriers
PDF
Cause-related marketing:  A look at forming functional social alliances through the coverage of women's magazines
PDF
The evolution of sustainability: a public relations and business argument
PDF
Healthcare For All: Solving a California epidemic. A public relations plan for HFA foundation
PDF
Balancing face-to-face and technology-based communication channels in internal communications
PDF
Musicians utilizing social media to increase brand awareness, further promote their brand and establish brand equity
PDF
Media training:  Shifting roles, key findings and immutable laws
PDF
Sustainable reform: a follow-up case study on one urban superintendent’s efforts to improve student achievement
PDF
Empirical essays on relationships between alliance experience and firm capability development
PDF
L.Y.T.E., Leading Young-adults Through Experience: A magazine/webzine for the 21st century
PDF
Employee communications: A network view. The use of network analysis to explore and refine employee communications within team-based organizations
PDF
The role of capabilities in new alliance creation and performance: a study of the biotechnology industry
PDF
The luxury appeal: analyzing affordable luxury brands through the Great Recession
PDF
Destination USA: marketing the United States as an international travel destination
PDF
Planning for preeminence: perceptions of prestige in Catholic universities of the western United States
PDF
Black in fashion: how PR is the thread of lasting racial diversity in the fashion industry
PDF
Nostalgia: more than just the flavor of the week: a critical look at the movement of nostalgic food from "trend" to "mainstream"
PDF
Case analysis-based key learnings for organizations considering sports marketing as a public relations strategy
PDF
The C word: managing crisis in the modern media landscape
PDF
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