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Thinking about Alzheimer's disease:  A strategic public relations plan for communities across the United States
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How a strategic public relations campaign can enhance the reputation of China's financial public relations industry
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Strategic implications of the digitization of publishing popular fiction in the 21st century: introducing the Octopus Theory
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Conditional mean-fields stochastic differential equation and their application
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Western Knight Center for Specialized Journalism: Rolling launch and communication plan
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Academy award campaigns: the evolution of PR and the film industry
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The C word: managing crisis in the modern media landscape
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Nostalgia: more than just the flavor of the week: a critical look at the movement of nostalgic food from "trend" to "mainstream"
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Empirical essays on relationships between alliance experience and firm capability development
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Fast fashion meets luxe: a case study of the brand strategy and consumer perceptions of Forever 21
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The search for authenticity in influencer marketing
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Surviving the "Made in China" stigma: challenges for Chinese multinational corporations
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An analysis of internal communication practices in Marvell and tentative optimization suggestions
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Principles of transmedia branding
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The convergence of investor relations and public relations: fitting investor relations into the overall corporate communications strategy
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Hydraulic fracturing and social media: getting the “fracking” message across
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A comparison of corporate PR practices in U.S. and China: a case study approach
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A study of social media practices and trends in the field of investor relations
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2011 National Football League lockout: messaging in the context of professional sports labor disputes
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A call for a new code of responsibility: the value of establishing a CSR reporting standard
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"This time for Africa": South Africa's rise onto the global fashion stage
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The Red Cross Society of China Jet Li One Foundation Project: a nonprofit charismatic organization that mobilizes small donors in China
A critical assessment of the uses and effectiveness of social media in investor communications
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The new ways of corporate communication in virtual environments: case studies of Second Life
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The financial crisis: signaling a new order of communications
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