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Personal branding and lifestyle bloggers: can blogs become brands?
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Utilizing brand personality while engaging Millennials on Twitter
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Powerful brand influentials: conceptualization, measurement, and distinctiveness of a brand’s influential consumers
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Municipal place branding for economic development
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Brand Israel: an analysis of nation branding concepts as they relate to the state of Israel
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Principles of transmedia branding
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Creating brand evangelists in the 21st century: using brand engagement through social media to develop brand loyalty in teens
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Conglomerate branding within the luxury goods sector
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Scale construction and effects of brand authenticity
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Brand Whitlock, letter, 1917, to Hamlin Garland
The branded journalist: how journalists pursuing hosting are gambling on a brand to get a piece of the media landscape
PDF
Luring lovers: how brands make consumers fall head over heels
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Hamlin Garland, letter, 1917-02-16, to Brand Whitlock
Sitco Brand, spool of sewing thread on a cardboard bobbin, [1941/1945]
Brand Whitlock, letter, 1919-11-05, to Hamlin Garland
Forgiveness: elucidating the underlying psychological processes that foster brand forgiveness and interpersonal forgiveness
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Brand Whitlock, letter, 1915-10-18, to Hamlin Garland
Hamlin Garland, letter, 1919-03-17, to Brand Whitlock
Brand Whitlock, telegram, 1913-01-30, to Hamlin Garland
Brand Whitlock, letter, 1922-09-27, to Hamlin Garland
Brand Whitlock, letter, 1919-09, to Hamlin Garland
Luxury branding in today’s China: case studies of global consistency and local adaptation strategies of luxury fashion brands
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How do consumers use brands for identity signaling: Impact of brand prominence on consumers' choice and social interaction
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Hamlin Garland, letter, 1911-12-27, to Brand Whitlock
Obtaining brand loyalty through “man’s best friend”
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