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Selling the world: an exploration of the past, present and future of destination marketing
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Marketing to Millennials and Gen Z: a strategy presented for a startup creative agency
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Essays on quality screening in two-sided markets
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A study on how companies communicate and market themselves on Sina Weibo
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Essays on consumer returns in online retail and sustainable operations
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An online cost allocation model for horizontal supply chains
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The social groups approach to quitting smoking: An examination of smoking cessation online and offline through the influence of social norms, social identification, social capital and social support
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The patterns, effects and evolution of player social networks in online gaming communities
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Destination USA: marketing the United States as an international travel destination
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The influence of new media marketing public relations on the South Korean film industry -- in relation to the U.S. film industry
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How college students use online social networks to gather information
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Integrating technology in teaching: beliefs and behaviors of practicing teachers from traditional and online teaching programs
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Reforming Ph.D. programs to address the changing academic labor market
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Excerpts from report of Los Angeles Times marketing research department, 1988-05
Cultural, organizational, and communicational factors affecting the social marketing campaigns for a non-governmental organization to establish a successful presence in China
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Essays in information economics and marketing
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Digital impact: the impact of mobile digital technology on live music events and its influence on marketing, branding and public relations professionals
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Identity, trust, and credibility online: evaluating contradictory user-generated information via the warranting principle
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Essays on consumer product evaluation and online shopping intermediaries
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Insights into residential mobility and pricing of rental housing: the role of gentrification, home-ownership barriers, and market concentrations in low-income household welfare
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Public relations vs. advertising for the big screen: the ever-growing role of strategic public relations in the effective marketing of theatrical motion picture releases
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How do cross-cultural businesses survive in foreign markets?
Essays on information design for online retailers and social networks
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Comparative analysis of peer-to-peer lending in China and the United Kingdom: an assessment of the Lending Plaza’s market entry prospects
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Whose quality is it? Transnational TV flows and power in the global TV market
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