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Growth hacking: a deep look into online marketing for startups
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Whole foods market -- a communication plan to engage the German market
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The search for authenticity in influencer marketing
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Essays in non-market strategy and entrepreneurship
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Strategic communications in dietary supplement marketing — a case study of the marketing of Coenzyme Q10 supplements
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A study on how companies communicate and market themselves on Sina Weibo
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Reconciling socialism with the market: the "privatization" debates in China (1993-2002)
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Visualizing email response data to improve marketing campaigns
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Marketing to Millennials and Gen Z: a strategy presented for a startup creative agency
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Selling the world: an exploration of the past, present and future of destination marketing
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Tailoring pharmaceutical public relations strategies to different markets: a case study of the launching strategies of Gardasil in the U.S. and China
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Digital impact: the impact of mobile digital technology on live music events and its influence on marketing, branding and public relations professionals
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Destination USA: marketing the United States as an international travel destination
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Cultural, organizational, and communicational factors affecting the social marketing campaigns for a non-governmental organization to establish a successful presence in China
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Public relations vs. advertising for the big screen: the ever-growing role of strategic public relations in the effective marketing of theatrical motion picture releases
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The market for branch campuses: UNLV Singapore and the role of the government in defining its market
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Growing up with Alphas: how animation marketers can survive the next generation
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Essays in information economics and marketing
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Strategic implications of the digitization of publishing popular fiction in the 21st century: introducing the Octopus Theory
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Establishing and marketing an international branch campus: a case study of Savannah College of Art and Design Hong Kong
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Multicultural campaigns: outdated approaches to reaching the modern U.S. Hispanic consumer
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The Digital Revolution and its impact on the beauty industry
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Social media best practices for Hollywood films and their applications in China
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Signaling Strategies In Competitive Interaction
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A qualitative study of street fentanyl in Dayton, Ohio: drug markets, trajectories, and overdose risk reduction
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