Essays in non-market strategy and entrepreneurship 

How Brand USA will reach its fastest-growing international market - China: Brand USA Chinese strategic public relations plan 

Examining the market entry strategies of a university's international expansion into a developing country 

E-commerce marketing strategies: targeting online consumer markets 

Essays on the role of entry strategy and quality strategy in market and consumer response 

Theory-practice gap: MBA curricula as preparation for business practice in marketing 

Emissions markets, power markets and market power: a study of the interactions between contemporary emissions markets and deregulated electricity markets 

Tailoring pharmaceutical public relations strategies to different markets: a case study of the launching strategies of Gardasil in the U.S. and China 

An analysis of influence strategies within the competitive sports marketplace: how the discipline of "playmaking" can be applied to the competitive sports marketplace 

Social media best practices for Hollywood films and their applications in China 

Market failure mentality in Japanese industrial policy: case studies of robotics and aircraft industries 

Growth hacking: a deep look into online marketing for startups 

Luxury branding in today’s China: case studies of global consistency and local adaptation strategies of luxury fashion brands 

Under the influence: understanding cautious influencer marketing and relations 

How do cross-cultural businesses survive in foreign markets? [pdf] 

Whole foods market -- a communication plan to engage the German market 

Marketing strategies with superior information on consumer preferences 

Hizbullah’s image management strategy, 2012 

Essays on housing market behavior analysis within the international context 

Signaling Strategies In Competitive Interaction 

The search for authenticity in influencer marketing 

Costly quality, moral hazard and two-sided markets 

Competing across and within platforms: antecedents and consequences of market entries by mobile app developers 

Destination USA: marketing the United States as an international travel destination 

Marketing to Millennials and Gen Z: a strategy presented for a startup creative agency