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Scale construction and effects of brand authenticity
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The role of public relations in breast cancer walks
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Decision-making strategy for development: Value-weighted utility analysis and its application to the formulation of public policy in developing countries
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Marketing the beard: the use of propaganda in the attempt to Talibanize Pakistan
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A proposal for the production, marketing and distribution of a theatrical motion picture "The last cult"
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Authentic and Progressive LGBTQ+ Marketing Campaigns in the Beauty and Personal-Grooming Industries-Tara Edwards Thesis.pdf
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Essays on the transition from centrally-planned to market economy in Central and Eastern Europe
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Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles
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Public relations for corporate mergers: The AOL Time Warner merger case
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Your soft skills are showing: organizational efforts to develop soft skills
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Web 2.0: An examination of its effects upon U.S. public relations practices
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“Ocean fandom”: what the music industry should learn from Frank Ocean to keep the phenomenon and cultural experience called fandom alive
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The convergence of investor relations and public relations: fitting investor relations into the overall corporate communications strategy
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The dizzying material evolution of the toothbrush
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Principles of transmedia branding
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A study of factors entering into the demand for neon signs in the Los Angeles area
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Cryptographic currency and economic security: threats, opportunities, and regulatory challenges
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An analysis of garment manufacturing in the Los Angeles area
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Asian American media activism: past, present, and digital futures
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An analysis of the limits and responsibility for control over unethical advertising practices
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Conglomerate branding within the luxury goods sector
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Brand Israel: an analysis of nation branding concepts as they relate to the state of Israel
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Identity, trust, and credibility online: evaluating contradictory user-generated information via the warranting principle
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Understanding and preventing small business failure: a gap analysis of the Utah American Legion Baseball organization
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The Samuel H. Kress Collection: a cultural legacy of Italian Renaissance art in midcentury America
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