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An evaluation of Esri’s tapestry segmentation product in three Southern California communities: Manhattan Beach, Santa Monica, and Venice Beach
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Visualizing email response data to improve marketing campaigns
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Whole foods market -- a communication plan to engage the German market
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Internal capital markets and competitive threats
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Spatial delineation of market areas: a proposed approach
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Essays on housing market behavior analysis within the international context
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Cyber-extended identity among 1.5 and 2nd generation female Armenian immigrant high school students: a segmented assimilation
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Profiting from disparity: marketing to the poor across the United States and South Asia
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Selling the world: an exploration of the past, present and future of destination marketing
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Marketing to Millennials and Gen Z: a strategy presented for a startup creative agency
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A study on how companies communicate and market themselves on Sina Weibo
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Competing across and within platforms: antecedents and consequences of market entries by mobile app developers
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E-commerce marketing strategies: targeting online consumer markets
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Tailoring pharmaceutical public relations strategies to different markets: a case study of the launching strategies of Gardasil in the U.S. and China
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How Brand USA will reach its fastest-growing international market - China: Brand USA Chinese strategic public relations plan
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Taxi driver learns dynamic multi-market equilibrium
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An empirical investigation of everyday low price (EDLP) strategy in electronic markets
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Investment or gamble? What brand managers should know about targeting second- and third-generation Hispanics
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US biosimilar market entry and uptake: US commercial payer preferences in access decision making
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The nuances of Hispanic public relations in the United States
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Multicultural campaigns: outdated approaches to reaching the modern U.S. Hispanic consumer
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Social media best practices for Hollywood films and their applications in China
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The Marketing Of Motion Pictures
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Four essays on how policy, the labor market, and age relate to subjective well-being
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Working with la familia: a study of family work relations among Latina/o children and adolescents who work with their parents as street vendors in Los Angeles
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