Strategic implications of the digitization of publishing popular fiction in the 21st century: introducing the Octopus Theory 

The superintendent and reform: a case study of action by the system leader to improve student achievement in a large urban school district 

The Our Ad Project: eliminating stigmatizing and racialized imagery in pharmaceutical marketing 

Personnel resource allocation strategies in a time of fiscal stress: a gap analysis of five southern California elementary schools 

The grass is already greener: how insights have given non-profit leverage over their for-profit counterparts in digital communication strategies 

Challenges in the implementation of Risk Evaluation Mitigation Strategies (REMS): a survey of industry views 

Using architecture in the fight against global warming: presenting viable energy-saving renovation design strategies to homeowners via an interactive web learning tool 

The share factor: implications of global digital strategy for public relations 

Comparative analysis of peer-to-peer lending in China and the United Kingdom: an assessment of the Lending Plaza’s market entry prospects 

Negotiation strategies for women impacting the expanding gender earnings gap at midlife 

The influence of new media marketing public relations on the South Korean film industry -- in relation to the U.S. film industry 

Improving homeless access to emergency shelters through technology 

Reform strategies used by system leaders in education to impact student achievement: a case study 

Preparing students for the 21st century labor market through liberal arts education at a Chinese joint venture university 

Using digital marketing to reach students in graduate school admissions: an innovation study 

Systemic change and the system leader: a case study of superintendent action to improve student achievement in a large urban school district 

Smarter markets for a smarter grid: pricing randomness, flexibility and risk 

Essays on bundling and discounts 

Producing lesbianism: television, niche marketing, and sexuality in the 21st century 

The impact of programs, practices, and strategies on student academic performance: a case study 

Essays on the turning points of the product life cycle 

User lobbying amongst high-growth tech startups: the next evolution of constituency building 

The implementation of corporate social responsibility initiatives as a strategy for post-crisis rebuilding and renewal 

Essays on technology innovation and new product development strategy 

Whose quality is it? Transnational TV flows and power in the global TV market