Powerful brand influentials: conceptualization, measurement, and distinctiveness of a brand’s influential consumers 

How sequels seduce: consumers' affective expectations for entertainment experiences 

Return of the MAC: a strategic communication plan to resonate with Gen Z consumers 

The influence of brand placement in Bollywood on the Indian consumer 

U.S. ethics and global effects: public radio's struggle to cover climate change for a consumer audience 

Data-driven culture in the consumer goods industry 

Essays on consumer returns in online retail and sustainable operations 

Essays on understanding consumer contribution behaviors in the context of crowdfunding 

Essays on consumer conversations in social media 

Manipulating consumer opinion on social media using trolls and influencers 

Experiential public relations: the importance of strategic messaging, understanding target audiences, and analysis of successfully curated brand-consumer interactions 

Designer ID: brands, T-shirts, & the communication of identity 

Marginalization of African Americans in Managerial Leadership: The Barriers to Success 

The effects of curiosity-evoking events on consumption enjoyment 

Profiting from disparity: marketing to the poor across the United States and South Asia 

The role of protective factors on outcomes for Latinos with schizophrenia 

Disclosure of changes in taste: implications for companies and consumers 

Physicians' perceptions on the ethics of free drug samples 

Use of natural colors: experience and views in pharmaceutical and dietary supplement industries 

Creating brand evangelists in the 21st century: using brand engagement through social media to develop brand loyalty in teens 

Capturing and maintaining the essence of luxury in the dynamic global marketplace 

Consumer awareness of Chinese brands in the United States 

Advertising and consumption in post-Mao China: between the local and the global 

Privacy for all: enshrining data privacy as a civil right in the Information Age 

Local governments' role in consumer protection