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Powerful brand influentials: conceptualization, measurement, and distinctiveness of a brand’s influential consumers
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Brand Israel: an analysis of nation branding concepts as they relate to the state of Israel
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Principles of transmedia branding
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Conglomerate branding within the luxury goods sector
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Creating brand evangelists in the 21st century: using brand engagement through social media to develop brand loyalty in teens
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Luring lovers: how brands make consumers fall head over heels
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The influence of brand placement in Bollywood on the Indian consumer
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Forgiveness: elucidating the underlying psychological processes that foster brand forgiveness and interpersonal forgiveness
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How do consumers use brands for identity signaling: Impact of brand prominence on consumers' choice and social interaction
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Evolution of visual public relations: the essentials of branded video
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The future of branding: capturing audiences through sound experiences & podcasting, an exploratory guide for today's strategic communicator
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Leadership corruption and the implications to the corporate brand
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Wake up PR practitioners, the Lovemark is here to stay: an analysis of the Lovemark theory with a discussion of the future of brands
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Preparing teachers for social emotional learning driven instruction and practice
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Branding trust: advertising, trademarks, and the problem of legitimacy in the United States, 1876-1920
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Emotional intelligence self-perceptions in non-clinical leaders: an examination into a healthcare organization
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Special education outsourcing: district privatization of therapeutic day schools for students with severe emotional disabilities
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Experiential public relations: the importance of strategic messaging, understanding target audiences, and analysis of successfully curated brand-consumer interactions
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Once a Lakers town, always a Lakers town? An in-depth comparison of the branding and communications strategies of the LA Clippers and the LA Lakers
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Capturing and maintaining the essence of luxury in the dynamic global marketplace
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The impact of emotion, valence, and arousal on differential memory processes in younger and older people
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Investment or gamble? What brand managers should know about targeting second- and third-generation Hispanics
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How sequels seduce: consumers' affective expectations for entertainment experiences
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Visual and audio priming of emotional stimuli and their relationship to intertemporal preference shifts
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Well-being domesticities: mediating 21st-century femininity through physical, mental, and emotional lifestyles
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