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Strategic ethics: a new theoretical paradigm and measurement rubric for corporate responsibility projects
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Being a good sport: effectively implementing corporate social responsibility in North American professional sports
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Corporate reputation crisis in the digital age: a comparative study on Abercrombie & Fitch’s reputation crisis in the U.S., China and Taiwan
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Addressing employee retention in the technology industry: improving access to corporate social responsibility programs
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Expanding educational access and opportunities: the globalization and foreign direct investment of multinational corporations and their influence on STEM, project-based learning and the national ...
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The branding game: a study on advergames, a successful way to connect with today's gamified audience
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Black Twitter: a cultural, social and political goldmine and why brands should pay close attention to Black audiences
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Investment or gamble? What brand managers should know about targeting second- and third-generation Hispanics
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Fast fashion meets luxe: a case study of the brand strategy and consumer perceptions of Forever 21
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A brand new life
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Advocacy of public interest content in corporate entertainment media
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Destination USA: marketing the United States as an international travel destination
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Corporate and brand images: A survey of current research with an example of a corporate image investigation of soap and detergent manufacturers in the Southern California area
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The CSR paradox: how communicating about good can turn out bad
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Public relations as a diversity management approach: a big-data examination of CSR strategies and activities for corporate LGBTQ advocacy
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The grass is already greener: how insights have given non-profit leverage over their for-profit counterparts in digital communication strategies
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The evolution of the internal communications practice and its importance to the survival of organizations
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An inconvenient truth about the public relations industry and greenwashing
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Labor organizations as corporations
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A study of the cultural environment of social media
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Not being bad is not good enough: why companies need to be proactively doing good through CSR initiatives
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The impact of globalization and multinational corporations on the educational system in Costa Rica
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The happiest place on Earth and finally in mainland China: a white paper to explain what Dalian Wanda Group chairman forgot when he thought he could beat Disney in China
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Framing the fight: post-9/11 warfare and the logistics of representation
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The nonprofit corporation in the United States
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