Governance Excellence through Consumer Voice
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Understanding barriers in consumer health advocacy: an improvement study
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Powerful brand influentials: conceptualization, measurement, and distinctiveness of a brand’s influential consumers
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How do consumers use brands for identity signaling: Impact of brand prominence on consumers' choice and social interaction
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The impact of family factors on the functioning of African-American consumers living with schizophrenia
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Essays on consumer product evaluation and online shopping intermediaries
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How sequels seduce: consumers' affective expectations for entertainment experiences
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The influence of brand placement in Bollywood on the Indian consumer
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Consumers' subjective knowledge influences evaluative extremity and product differentiation
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Essays on consumer returns in online retail and sustainable operations
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Data-driven culture in the consumer goods industry
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U.S. ethics and global effects: public radio's struggle to cover climate change for a consumer audience
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Return of the MAC: a strategic communication plan to resonate with Gen Z consumers
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The motivational power of beauty: how aesthetically appealing products drive purchase effort in consumers
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Fast fashion meets luxe: a case study of the brand strategy and consumer perceptions of Forever 21
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QUALCOMM, Incorporated, Consumer Products.
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Essays on the role of entry strategy and quality strategy in market and consumer response
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Corporate social responsibility strategies, standards and consumer awareness in the jewelry industry: what does it mean to be socially responsible in the jewelry industry? A specific look into pr...
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Manipulating consumer opinion on social media using trolls and influencers
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Event detection and recounting from large-scale consumer videos
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Investigating the association of student choices of major on college student loan default: a propensity-scored hierarchical linear model
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Gamification + HCI + CMC: effects of persuasive video games on consumers’ mental and physical health
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Drinking alcohol to improve mood partially mediates the relation between major depression and alcohol dependence
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Creation and influence of visual verbal communication: antecedents and consequences of photo-text similarity in consumer-generated communication
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Reward substitution: how consumers can be incentivized to choose smaller food portions
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