Managing social media assets: how banks harness communications for strategy 

Social innovation: Crowdsourcing and the new face of corporate social responsibility 

Illusory motives, elusive habits: lay theories of everyday behavior 

The employee as consumer 

Understanding intense consumer -object attachments 

Essays in information economics and marketing 

Promotion of regulated products using social media: an industry view 

Essays on the economics of radio spectrum 

The happiest place on Earth and finally in mainland China: a white paper to explain what Dalian Wanda Group chairman forgot when he thought he could beat Disney in China 

Essays on commercial media and advertising 

Evolution in the processed foods industry: exploring the impact of the health foods movement 

Energy optimization of mobile applications 

In situ process monitoring for modeling and defect mitigation in composites processing 

Just buy it: Nike, Colin Kaepernick, and branded activism 

Glossier Chinese regional campaign plan 

Guiding business oriented volunteered geographic information through geotigger services: a case study of CrossFit affiliates 

The impact of social media on the diabetes industry 

A theory of deterministic consumer choice behavior: Applying generalizability theory of measurement to consumer panel data 

The essays on the optimal information revelation, and multi-stop shopping 

COVID-19 as a catalyst for telehealth: using public relations to assist in widespread public adoption 

Novelty versus familiarity: divergent effects of low predictability and low personal influence 

Financial literacy for women and the role of financial education: an exploratory study of promising practices 

Developing an agent-based simulation model to evaluate competition in private health care markets with an assessment of accountable care organizations 

An investigation of consumer journalism in the junior colleges of California 

Freud's interpretation of consumer behavior