How do consumers use brands for identity signaling: Impact of brand prominence on consumers' choice and social interaction 

Designer ID: brands, T-shirts, & the communication of identity 

Understanding barriers in consumer health advocacy: an improvement study 

The practice of everyday politics: lifestyle and identity as radical activism 

Powerful brand influentials: conceptualization, measurement, and distinctiveness of a brand’s influential consumers 

Essays on consumer product evaluation and online shopping intermediaries 

Governance Excellence through Consumer Voice 

Consumers' subjective knowledge influences evaluative extremity and product differentiation 

Market reforms, foreign direct investment and national identity: Non-national identity of Kazakhstan 

ID × beauty: the intersection of design, beauty, and our performative identities 

Chromosomos, 2012 

Contemporary art and "post-black" identity politics 

Ray, letter, 1991-05-15, to Mathews; Mathews, letter, 1991-04-04, to Christopher 

Identity salience and political violence: centering social identity in the study of intrastate conflict 

Enumerating Black identity in higher education 

Student perspectives on identity development: describing the experiences sorority members perceive influenced their identity 

The role of social identity in adolescent smoking behavior 

Reducing employee turnover through organizational identity 

The influence of brand placement in Bollywood on the Indian consumer 

Leadership and identity: perceptions, experiences and negotiations of women leaders in higher education 

Essays on consumer returns in online retail and sustainable operations 

Data-driven culture in the consumer goods industry 

The motivational power of beauty: how aesthetically appealing products drive purchase effort in consumers 

Return of the MAC: a strategic communication plan to resonate with Gen Z consumers 

Alison Knowles' Make a salad and Identical lunch: communal and sensory performance through open scores