Enabling human-building communication to promote pro-environmental behavior in office buildings
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Through the application of international public relations, the Chinese government can neutralize the negative effects of the "made in China" stigma, thereby protecting China's national image
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The new ways of corporate communication in virtual environments: case studies of Second Life
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Does it matter what people say about you: the impact of the content of buzz on firm performance
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Crisis managment in the era of Weibo
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Essays on the turning points of the product life cycle
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China's investment in the United States and the public relations implications: A case study of the Lenovo-IBM acquisition
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The food truck phenomenon: A successful blend of PR and social media
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Revving up: exploring the intersection of automobile racing and graphic design
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The impact of brand entry order into new categories on reseller buying
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Marketing the beard: the use of propaganda in the attempt to Talibanize Pakistan
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Volkswagen Dieselgate: an analysis of Volkswagen AG's crisis communication as a response to the emissions scandal from 2015
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US biosimilar market entry and uptake: US commercial payer preferences in access decision making
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Relative to WWI expropriation of Armenian properties by Ottoman authorities
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Using a digital publication to connect Black & Latinx women in Los Angeles
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Identity, ideology and the Jerusalem question
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Dynamic canons: how the Pulitzer prize, documentary film, and the US Department of State are changing the way we think about jazz
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For the love of the game and community: evaluating professional athletes' charitable giving
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College athletic directors and reputational risk: the public relations imperative
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FDA influence on advisory committees through documentation: a content analysis and survey of industry views
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From archive to analytics: the R-Shief media system and the stories it tells
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Strategic planning model for the Chatsworth-Northridge Industrial Core - Innov818
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A comparative examination of the impact of business -government relations on labor market reform in Egypt and Mexico, 1975--1995
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The color of beautiful: the case against skin whitening
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The impact of name, image, and likeness (NIL) legislation on the decision-making process regarding school attendance for student-athletes
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