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Powerful brand influentials: conceptualization, measurement, and distinctiveness of a brand’s influential consumers
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Creating brand evangelists in the 21st century: using brand engagement through social media to develop brand loyalty in teens
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Personal branding and lifestyle bloggers: can blogs become brands?
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Branding luxury: finding a balance between exclusivity and the inclusivity of a digital world
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Once a Lakers town, always a Lakers town? An in-depth comparison of the branding and communications strategies of the LA Clippers and the LA Lakers
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The boundaries of the intentional
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Black Twitter: a cultural, social and political goldmine and why brands should pay close attention to Black audiences
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Destination USA: marketing the United States as an international travel destination
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Memes, meme marketing, and how brands and influencers can leverage them on social media
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The search for authenticity in influencer marketing
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Argentina's brand of star quality: Eva Peron and 'Evita'
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Framing the fight: post-9/11 warfare and the logistics of representation
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Essays on consumer conversations in social media
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The Role Of The State In The Development Of The Indonesian Textile And Garment Industries
Understanding virality of YouTube video ads: dynamics, drivers, and effects
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Through the application of international public relations, the Chinese government can neutralize the negative effects of the "made in China" stigma, thereby protecting China's national image
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China's investment in the United States and the public relations implications: A case study of the Lenovo-IBM acquisition
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Does it matter what people say about you: the impact of the content of buzz on firm performance
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Digital discourse in the fashion industry
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Corporate reputation crisis in the digital age: a comparative study on Abercrombie & Fitch’s reputation crisis in the U.S., China and Taiwan
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Crisis managment in the era of Weibo
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US biosimilar market entry and uptake: US commercial payer preferences in access decision making
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College athletic directors and reputational risk: the public relations imperative
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Marketing the beard: the use of propaganda in the attempt to Talibanize Pakistan
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For the love of the game and community: evaluating professional athletes' charitable giving
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