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Powerful brand influentials: conceptualization, measurement, and distinctiveness of a brand’s influential consumers
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The future of branding: capturing audiences through sound experiences & podcasting, an exploratory guide for today's strategic communicator
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Municipal place branding for economic development
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Brand Israel: an analysis of nation branding concepts as they relate to the state of Israel
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Principles of transmedia branding
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Personal branding and lifestyle bloggers: can blogs become brands?
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Creating brand evangelists in the 21st century: using brand engagement through social media to develop brand loyalty in teens
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Scale construction and effects of brand authenticity
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Conglomerate branding within the luxury goods sector
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Luring lovers: how brands make consumers fall head over heels
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Sitco Brand, spool of sewing thread on a cardboard bobbin, [1941/1945]
Forgiveness: elucidating the underlying psychological processes that foster brand forgiveness and interpersonal forgiveness
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The influence of brand placement in Bollywood on the Indian consumer
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Luxury branding in today’s China: case studies of global consistency and local adaptation strategies of luxury fashion brands
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How do consumers use brands for identity signaling: Impact of brand prominence on consumers' choice and social interaction
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The branded journalist: how journalists pursuing hosting are gambling on a brand to get a piece of the media landscape
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Obtaining brand loyalty through “man’s best friend”
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Consumer awareness of Chinese brands in the United States
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How sequels seduce: consumers' affective expectations for entertainment experiences
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Branding luxury: finding a balance between exclusivity and the inclusivity of a digital world
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Evolution of visual public relations: the essentials of branded video
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Tamil Nadu, South India. CMC Vellore. Dr. Paul Wilson Brand at work. He was a specialist in Lep...
Experiencing nation brands: a comparative analysis of eight national pavilions at Expo Shanghai 2010, 2012
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Utilizing brand personality while engaging Millennials on Twitter
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Wake up PR practitioners, the Lovemark is here to stay: an analysis of the Lovemark theory with a discussion of the future of brands
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