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Musicians utilizing social media to increase brand awareness, further promote their brand and establish brand equity
Brand Israel: an analysis of nation branding concepts as they relate to the state of Israel
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Personal branding and lifestyle bloggers: can blogs become brands?
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Creating brand evangelists in the 21st century: using brand engagement through social media to develop brand loyalty in teens
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Conglomerate branding within the luxury goods sector
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Once a Lakers town, always a Lakers town? An in-depth comparison of the branding and communications strategies of the LA Clippers and the LA Lakers
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Improving health equity after discharge from the neonatal intensive care unit: a qualitative study
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The happiest place on Earth and finally in mainland China: a white paper to explain what Dalian Wanda Group chairman forgot when he thought he could beat Disney in China
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Capturing and maintaining the essence of luxury in the dynamic global marketplace
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Black Twitter: a cultural, social and political goldmine and why brands should pay close attention to Black audiences
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Through the application of international public relations, the Chinese government can neutralize the negative effects of the "made in China" stigma, thereby protecting China's national image
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Spaces of market-culturalism: the case of Chungking Mansions, Hong Kong
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The grass is already greener: how insights have given non-profit leverage over their for-profit counterparts in digital communication strategies
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Glossier Chinese regional campaign plan
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Workplace organization and asset pricing
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Surviving the "Made in China" stigma: challenges for Chinese multinational corporations
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China's investment in the United States and the public relations implications: A case study of the Lenovo-IBM acquisition
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Adopting best practices to improve racial and ethnic diversity in higher education
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Women in executive leadership: a study of the gender diversity gap
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The open enrollment of advanced placement classes as a means for increasing student achievement at the high school level
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Changing pedagogy to promote the success of international students
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Anti-foreign boycotts as a tool of economic coercion: the case of China
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Reducing the prevalence of missed primary care appointments in community health centers
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Picky customers and expected returns
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Sports inspire: a crowd-funding community for sports philanthropy
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