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Powerful brand influentials: conceptualization, measurement, and distinctiveness of a brand’s influential consumers
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Creating brand evangelists in the 21st century: using brand engagement through social media to develop brand loyalty in teens
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Principles of transmedia branding
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Luring lovers: how brands make consumers fall head over heels
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The revitalization and re-branding of America’s next “It” city: a look into downtown Los Angeles
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Leadership corruption and the implications to the corporate brand
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The bottle of excellence: Designing the public relations campaign for Luzhou Laiojiao's iconic liquor brands
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Investment or gamble? What brand managers should know about targeting second- and third-generation Hispanics
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Black Twitter: a cultural, social and political goldmine and why brands should pay close attention to Black audiences
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A study of the cultural environment of social media
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Qìn
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Projected coevalness and post-colonial tourism: the persistence of cultural hierarchy in contemporary Japanese-Taiwanese film
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A comparative examination of the impact of business -government relations on labor market reform in Egypt and Mexico, 1975--1995
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The Role Of The State In The Development Of The Indonesian Textile And Garment Industries
Advocacy of public interest content in corporate entertainment media
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Utilizing networks and digital distribution strategies to create spreadable video content for change
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From "Saracen scourge" to "terrible Turk": medieval, renaissance, and enlightenment images of the "Other" in the narrative construction of "Europe"
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Growth hacking: a deep look into online marketing for startups
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Surviving the "Made in China" stigma: challenges for Chinese multinational corporations
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Digital discourse in the fashion industry
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Nostalgia: more than just the flavor of the week: a critical look at the movement of nostalgic food from "trend" to "mainstream"
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The paradoxes of network neutralities
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USC chronicle, vol. 17, no. 15 (1998 Jan. 12)
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"Give us more music":  women, musical culture, and work in wartime Britain, 1939-1946
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CEO reputation: who benefits -- the firm and the CEO?
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