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Pictures on microblogs: Twitter vs. Weibo
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Black Twitter: a cultural, social and political goldmine and why brands should pay close attention to Black audiences
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Tobacco and marijuana surveillance using Twitter data
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Utilizing brand personality while engaging Millennials on Twitter
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A study on how companies communicate and market themselves on Sina Weibo
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Under the influence: understanding cautious influencer marketing and relations
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Whole foods market -- a communication plan to engage the German market
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How the internet and social media has changed movie marketing [pdf]
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Growth hacking: a deep look into online marketing for startups
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Memes, meme marketing, and how brands and influencers can leverage them on social media
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A study of the cultural environment of social media
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Visualizing email response data to improve marketing campaigns
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Selling the world: an exploration of the past, present and future of destination marketing
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Marketing to Millennials and Gen Z: a strategy presented for a startup creative agency
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Cultural differences in communication patterns of international B2C technology companies on Weibo and Twitter: an examination of effectiveness from a motivation perspective
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Essays on consumer conversations in social media
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Growing up with Alphas: how animation marketers can survive the next generation
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Social media to locate urban displacement: assessing the risk of displacement using volunteered geographic information in the city of Los Angeles
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Facebook and the ideal social marketplace: a study of the marketing benefits of social media practices
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Social networking in the modern zeitgeist: an examination of why we're obsessed and how social media will define our future
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Developing a strategy for public relations practitioners at environmental nonprofits using insights from psychology
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Generating valuable content for a destination in order to reach a new generation of travelers
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The impact of social media on the diabetes industry
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Your public is online: public relations in an online world
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Managing social media assets: how banks harness communications for strategy
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