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The localization of global public relations firms in China
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Using public relations to gain legitimacy in an emerging market: nanotechnology firms and the news media
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The role of international PR firms in the use of CSR to achieve harmonious society in mainland China and Hong Kong
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Public engagement, media relations and the future of the PR industry
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Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles
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Why should PR professionals embrace infographics?
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Does it matter what people say about you: the impact of the content of buzz on firm performance
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The food truck phenomenon: A successful blend of PR and social media
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Wake up PR practitioners, the Lovemark is here to stay: an analysis of the Lovemark theory with a discussion of the future of brands
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The effect of firm size, firm performance, and top executives' percentage of holding on their compensation in listed Taiwanese companies
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The organization and development of a metal finishing firm
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A study of current financial policies and procedures for income determination of international architectural-engineering firms
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Breaking new ground: defending and learning from the founding fathers of public relations
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Getting genetically modified animals to market: the Mount Everest of public relations issues
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Intercultural competencies of senior leaders in public relations practicing diversity and inclusion: a field study
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The share factor: implications of global digital strategy for public relations
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Your public is online: public relations in an online world
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The effects of fake news on the practice of investor relations and financial communications
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Picky customers and expected returns
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Essays on information and financial economics
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College athletic directors and reputational risk: the public relations imperative
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Multicultural campaigns: outdated approaches to reaching the modern U.S. Hispanic consumer
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Essays on information, incentives and operational strategies
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Tailoring pharmaceutical public relations strategies to different markets: a case study of the launching strategies of Gardasil in the U.S. and China
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The American deception epidemic: why public relations practitioners should take notice
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