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Front of market, 1436 Maple Avenue, Los Angeles, CA, 1940 [image 1]
Front of market, 1436 Maple Avenue, Los Angeles, CA, 1940 [image 3]
Front of market, 1436 Maple Avenue, Los Angeles, CA, 1940 [image 2]
A comparison of corporate PR practices in U.S. and China: a case study approach
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Public engagement, media relations and the future of the PR industry
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How do cross-cultural businesses survive in foreign markets? [pdf]
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Why should PR professionals embrace infographics?
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Whole foods market -- a communication plan to engage the German market
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The search for authenticity in influencer marketing
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That's just what this country needs: another film that's a flop at the flicks: a PR perspective on the success of home-grown films at the Australian box office
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Front of market, 1436 Maple Avenue, Los Angeles, CA, 1940
Costly quality, moral hazard and two-sided markets
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Reconciling socialism with the market: the "privatization" debates in China (1993-2002)
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The application of machine learning in stock market
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Selling the world: an exploration of the past, present and future of destination marketing
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The influence of new media marketing public relations on the South Korean film industry -- in relation to the U.S. film industry
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Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles
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How do cross-cultural businesses survive in foreign markets?
A study on how companies communicate and market themselves on Sina Weibo
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Tailoring pharmaceutical public relations strategies to different markets: a case study of the launching strategies of Gardasil in the U.S. and China
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Reinventing the wrapper, not the Whopper: the ""greenwashing"" PR behind fast food chains' niche healthy menus
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Public relations vs. advertising for the big screen: the ever-growing role of strategic public relations in the effective marketing of theatrical motion picture releases
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Using public relations to gain legitimacy in an emerging market: nanotechnology firms and the news media
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The food truck phenomenon: A successful blend of PR and social media
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How Brand USA will reach its fastest-growing international market - China: Brand USA Chinese strategic public relations plan
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