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Conglomerate branding within the luxury goods sector
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The never-ending life cycle of our clothes: how technology, innovation and sustainability have come together to expand the lifetime of our clothes
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Luxury branding in today’s China: case studies of global consistency and local adaptation strategies of luxury fashion brands
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Digital discourse in the fashion industry
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The luxury appeal: analyzing affordable luxury brands through the Great Recession
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How do consumers use brands for identity signaling: Impact of brand prominence on consumers' choice and social interaction
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Refocusing fashion: Los Angeles' climb up the style stakes through art
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Confession of K-pop fanboys: what fans learn about societal definitions of masculinity, stigmas and self-identities through discovering Korean pop music
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Black in fashion: how PR is the thread of lasting racial diversity in the fashion industry
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Seeking beauty, cutting costs: why so many Americans go under the knife abroad
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Walk into the Stone Age
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Branding luxury: finding a balance between exclusivity and the inclusivity of a digital world
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Beauty has a price: the global political economy of beauty among youth in Guadalajara, Jalisco, Mexico
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Capturing and maintaining the essence of luxury in the dynamic global marketplace
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The bottle of excellence: Designing the public relations campaign for Luzhou Laiojiao's iconic liquor brands
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L'Americaine
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Pop-life: why art-based pop-ups are happening now in L.A.
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Fashion transgressions and crimes of style: the image of the female fashion journalist
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That strange lonely sound
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Favorite topics
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