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Powerful brand influentials: conceptualization, measurement, and distinctiveness of a brand’s influential consumers
PDF
Municipal place branding for economic development
PDF
Principles of transmedia branding
PDF
Personal branding and lifestyle bloggers: can blogs become brands?
PDF
Creating brand evangelists in the 21st century: using brand engagement through social media to develop brand loyalty in teens
PDF
Conglomerate branding within the luxury goods sector
PDF
Scale construction and effects of brand authenticity
PDF
Luring lovers: how brands make consumers fall head over heels
PDF
Brand Whitlock, telegram, 1913-01-30, to Hamlin Garland
Brand Whitlock, letter, 1919-09, to Hamlin Garland
Forgiveness: elucidating the underlying psychological processes that foster brand forgiveness and interpersonal forgiveness
PDF
Hamlin Garland, letter, 1911-12-27, to Brand Whitlock
Brand Whitlock, letter, 1914-01-08, to Hamlin Garland
Brand Whitlock, letter, 1923-02-26, to Hamlin Garland
Brand Whitlock, letter, 1913-12-09, to Hamlin Garland
Brand Whitlock, letter, 1913-11-21, to Hamlin Garland
Brand Whitlock, letter, 1912-10-01, to Hamlin Garland
Luxury branding in today’s China: case studies of global consistency and local adaptation strategies of luxury fashion brands
PDF
Brand Whitlock, telegram, 1933-09-12, to Hamlin Garland
Brand Whitlock, letter, 1916-01-19, to Mark Sullivan
Brand Whitlock, letter, 1917-01-25, to Hamlin Garland
Brand Whitlock, letter, 1923-03-12, to Hamlin Garland
Brand Whitlock, letter, 1915-10-10, to Hamlin Garland
Brand Whitlock, letter, 1923-01-18, to Hamlin Garland
Brand Whitlock, letter, 1916-01-23, to Hamlin Garland
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