Quadra/Motion billboard for Gilbey's spirits, 1981

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Title	Quadra/Motion billboard for Gilbey's spirits, 1981
Description	Photograph of a Quadra/Motion billboard in Los Angeles, 1981. This three dimentional, animated billboard is lit by high intensity lights. Six four sided piramids are gimbled to fold and refold against each other creating a six surfaced area. The folding part of the sign is shown in its partially rotated or changing position. The surface shown is illustrated with a bottle of gin a glass with a cherry in it and gth lettering "Gibley's Gin". Lettering on The left side of the billboard is roman using bold, medium and a light type face. The top line Mix Well-Mix With is a light upper and lower case letter on a narrow dark dark panel with rounded ends. "Gibley's" is a dark medium weight letter on the light background. The next line is most likely a different colored light panel (different from the background color) similar to the top pannel with a light roman letter. This line consists of the words of "Gin-Vodka-Rum". The billboard was designed in Quadra/Motion by motion marketing international and manufactured by heath & Co. who probably own the billboard and rent the location on a monthly lease to gilbey's gin. A hand lettered billboard this size in 1979 would rent for one thousand dollars a month, some locations in Los Angeles such as Sunset Boulevard would cost more. Photoprint reads: "This is most likely a free standing sign at a busy intersection (because their are two signs at an odd angle) such as Santa Monica Boulevard and Westwood Boulevard".
Subject	Quadra/Motiom; Heath & Co.
Subject (adlf)	manmade features
Subject (file heading)	Advertising -- Outdoors -- Billboards; Los Angeles -- Schools -- Colleges -- UCLA
Subject (lcsh)	Advertising, Outdoor Billboards
Geographic subject (city or populated place)	Los Angeles; Los Angeles
Geographic subject (county)	Los Angeles
Geographic subject (state)	California
Geographic subject (country)	USA
Coverage date	1981
Publisher (of the digital version)	University of Southern California. Libraries
Date created	1981
Type	images
Format (aacr2)	1 photograph : photoprint, b&w ; 21 x 26 cm.
Format (aat)	photographic prints photographs
Accession number	45779
Call number	CHS-45779
Legacy record ID	chs-m4406; USC-0-1-1-4501
Part of collection	California Historical Society Collection, 1860-1960
Project	USC
Rights	California Historical Society
Access conditions	Send requests to address or e-mail given. Phone (213) 821-2366; fax (213) 740-2343.
Repository name	USC Libraries Special Collections
Repository address	Doheny Memorial Library, Los Angeles, CA 90089-0189
Repository email	specol@usc.edu
Filename	CHS-45779
Archival file	chs_Volume47/CHS-45779.tiff

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Quadra/Motion billboard for Gilbey's spirits, 1981

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