Photograph of the Southern Pacific news and travel bargains regarding the west coast of Mexico, [s.d.]. A map of the 'West Coast of Mexico Route' can be seen at top left, while a group of men wearing sombreros and ponchos are depicted cooking at top right in front of mountains. An etching of an automobile driving between Redwoods can be seen at bottom right. Photonegative sleeve reads, "S.P. Lord Thomas J. Logan. Printed".; Advertisement reads [part 1 of 2]: "Latest Southern Pacific News and Travel Bargains. The West Coast of Mexico -- now served by fast, thru trains. -- Through Pullmans from Los Angeles bring this Old World comfortably close. Miniature cities on a tropical shore. Colorful customs of the centuries have not changed. Hours that call for sport or just lazy dreams. Dine in open garden patio of Old World cafes. Pullmans from Los Angeles, through without change to Guadalajara on Mondays, Wednesdays and Fridays on our new fast trains down the West Coast. Lv. Los Angeles Monday 6:00 p.m. Lv. Nogales Tuesday 3:00 p.m. Ar. Mazatlan Wednesday 7:00 p.m. Ar. Guadalajara Thursday 5:35 p.m. Ar. Mexico City Friday 8:12 a.m. On alternate days a local train operates from Nogales making possible short stop-overs between trains. -- Direct to Desert Resorts. The 6:15 p.m. 'Sunset Limited' now carries special Indio Pullman for the convenience of San Francisco travelers to the famous Palm Springs and La Quinta. -- The 7:45 'Daylight.' Out of San Francisco at 7:45 a.m. Into Los Angeles 7:45 p.m. California parades her beauty through 471 crowded miles. Deep cushioned, reclining chairs, club car, diner, All-Day Lunch car, extra large observation platform. -- On the Pacific Coast. To all Pacific Coast points, including 9 trains daily to Los Angeles, 15 to Sacramento, 5 to Portland and Seattle, 5 to Fresno, 32 down the San Francisco Peninsula. -- Through Sleepers. Many destinations off Southern Pacific lines can be reached without change of Pullman. For example, from San Francisco to Salt Lake City, St. Louis, Kansas City, Omaha, Chicago, New Orleans, and, of course, all intermediate points. Also local overnight Pullmans to Klamath Falls, Los Angeles, Bakersfield, El Portal, Fresno, Reno, Indio."; Advertisement reads [part 2 of 2]: "'A Constant Lure' -- Says much--traveled T. Philip Terry. 'As a tourist resort the West Coast of Mexico Region is unique. Aside from being a Spanish--Indian land of absorbing interest and abiding charm; forever sunlit warm, and hospitable; where the hotels are comfortable, the food wholesome, fruits legion and delicious, and living costs reasonable, it is a hunter's and fisherman's paradise... incomparable sea beaches, palm flecked valleys... Few places contain so much in so small a compass. Restrictions of all kinds are noticeable by their absence'. -- Southern Pacific, Four Great Routes for Transcontinental Travel. San Francisco Offices -- 65 Geary St.: Ferry Station; Third Street Station. Phone DAvenport 4000. Oakland Offices -- 13th and Broadway; 16th Street Station; 1st and Broadway Station. Phone LAkeside 1420. Berkeley Office -- Shattuck Avenue Station. Phone BErkeley 0019. University Avenue Station -- Phone BErkeley 0798. -- $52.50 to Chicago. Special Coach Fare. Low fares East, good in coaches, are still in effect. From the East they will be in effect March 15 to April 30. Note these examples: Chicago... $52.50; New York... $83.06; St. Louis... $47.50; Denver... $30.00; New Orleans... $47.50 -- Make the Redwoods a part of your trip to Portland. For only $10.40 more than the regular fare to the Pacific Northwest you can tour the Redwood Empire, thru the breathtaking beauty of the world's oldest forest of giants and by the craggy shore of the Pacific. -- Lv. San Francisco 8:30 p.m.; Ar. Eureka 8:10 a.m.; Lv. Eureka (motor-coach) 8:45 a.m.; Ar. Grants Pass 4:55 p.m.; Then by train -- Ar. Portland 7:30 a.m. -- To the East. Only Southern Pacific offers choice of 12 fine trains daily over 4 great routes -- via Ogden, El Paso, New Orleans and Portland. Go one way, return another."